Michelle Carvallo Moreno, CSPO

Experience

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  Outback Steakhouse

  Jan 2007 - Jan 2008

  Front of House Greeter
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  Model Productions

  Apr 2009 - Aug 2009

  Producer

  Seasonal Position •In charge of contacting potential clients with diverse backgroundsto select a target group for modeling opportunities•Exceeded all sales expectations and was awarded with a departure gift and an offer to return the following summer

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  Logan's Roadhouse

  Jan 2010 - Jan 2011

  To Go Server and Hostess
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  The Walt Disney Company

  Jun 2012 - Jan 2013

  Finance Professional Intern - Food & Beverage Finance Department

  - Ensured Revenue data was complete and accurate in the - Retail Transaction Process (RTP) and the F&B data warehouse - Adjusted and uploaded Guest Count Consistency in Business Objects ensuring that guest counts are consistent throughout SAP, Khalix, and Business Objects- Created a labor mix to improve meal period reporting- Completed a New Concept Financial Analysis on each new F&B locationfor FY12, 4th Quarter Programs, tools, & software utilized:- SAP- Khalix- Business Objects- Microsoft Office Show less

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  Swole Sports Nutrition

  Jul 2013 - Mar 2016

  Sales Representative & Ambassador

  - Promoted the Swole Sports Nutrition brand using social media - Demonstrations at different locations to promote the brand, sample the supplements, and sell the nutritional supplements

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  AHG Group

  Nov 2013 - Aug 2017

  - Helped launch several startup online casinos, sportsbooks & magazine websites- Managed a small team responsible for the development of the social gaming app, magazine websites, email marketing campaigns, & social media content- Worked with several international partners, building strong professional relationshipsPrograms, tools, & software utilized:- Google Analytics- Wordpress- Amazon Affiliates- Mailchimp Email Marketing- Affiliate Window Affiliate Management- Microsoft Office - Asana Project Manager Show less - Ran social media and marketing campaigns to improve CRM- Generated reports illustrating several aspects of campaign performance & KPIs- Increased player conversion rate from 4% to 17%- Responsible for conducting market research in the industry - Conducted analyses based on Conversion, CPA, and LTV- Interpreted, analyzed, and presented results - Worked with several international partners, building strong professional relationships Programs, tools, & software utilized:- Google Analytics- Wordpress- HootSuite- Silverpop Email Marketing- Income Access Affiliate Management- Microsoft Office Show less

  • Marketing Project Coordinator

    Nov 2016 - Aug 2017

  • Marketing Data Analyst

    Nov 2013 - Nov 2016
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  Fresh Meal Plan

  Jul 2014 - Dec 2015

  Sales Representative

  - Promoted the Fresh Meal Plan brand using social media - Attract new customers to register for the weekly meal plan system- Demonstrations at different locations to promote the brand, sample the food, and attract new customers

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  Darden

  Nov 2017 - Apr 2019

  - Collaborated with internal brand teams, analytics teams, and external agencies to implement digital media promotions, web content updates, and operational configurations across multiple websites and media channels- Served as a liaison between internal brand managers and cross-functional IT resources, along with enterprise partners- Developed project plans to include deliverables, action items, and milestones - Responsible for editing, publishing, testing and validating a range of content changes to ensure accurate implementation of marketing initiatives for both desktop and mobile- Collaborated with the web development team on a weekly basis, assigning and reviewing tasks in order to fulfill brand initiatives and project goals- Utilized tools and content management systems such as Oracle ATG, WCC/DAM, Experience Manager, and Akamai to publish and manage content and configurations across multiple websites Show less - Managed all weekly email marketing campaign deployments for Bahama Breeze and Yard House- Collaborated with internal brand teams, data teams, and external creative agencies to strategically plan the email marketing schedule, implement the campaigns to completion, and analyze results- Utilized audience segmentation to target campaigns to the appropriate audience based on data-driven strategies - Interpreted, analyzed, and presented results from marketing campaigns on a weekly basis - Reviewed all campaigns prior to deployment to assure URLs, tracking codes, creative, and copy were correct and aligned with the brand goals- Tested email campaigns to ensure cross-platform and browser compatibility Programs, vendors, and tools utilized: - Epsilon- Adobe- Litmus- Microsoft Office Show less

  • Enterprise Digital Marketing Web Content Analyst

    Aug 2018 - Apr 2019

  • Enterprise Digital Marketing Specialist

    Nov 2017 - Aug 2018
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  Disney Parks, Experiences and Products

  Apr 2019 - now

  • Sr Digital Product Operations Manager

    Oct 2021 - now

  • Digital Producer

    Apr 2019 - Oct 2021