Siddharta Saha

Experience

• 

  Volar Media House

  Aug 2021 - Nov 2021

  Digital Marketing Internship
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  Fitness Mana

  Feb 2022 - Jun 2022

  Social Media Marketing Internship

  In my role as a Social Media Marketing Intern, I undertook the following responsibilities:1. Organic Traffic Generation: I engaged with potential customers on social media by participating in relevant Facebook groups, engaging with influential figures' fan pages, and using strategic commenting techniques with call-to-action links to expand our reach and enhance our online presence.2. Brand Awareness Enhancement on Social Media: My role involved elevating our company's visibility through consistent social media posting. We regularly shared informative content and eye-catching visuals while actively responding to user comments and messages. This proactive engagement helped us establish a more recognizable brand presence.3. Lead Nurturing Until Conversion: I maintained ongoing communication with potential customers using email, phone calls, or social media messaging. Our aim was to provide them with valuable information and address their queries, thereby fostering trust and encouraging them to transition into paying customers.4. Collaborative Strategy Development: I actively collaborated with the team to brainstorm and formulate innovative marketing strategies. This collaborative effort encompassed data analysis, industry trend analysis, and competitor research. Our goal was to devise effective strategies aimed at attracting a larger customer base.5. Email Campaign Management and Client Data Handling: I played a pivotal role in the design and execution of email campaigns targeted at potential customers. Simultaneously, I ensured that client information within our database was meticulously organized and kept up to date. This meticulous data management facilitated effective communication between our sales team and customers, enabling us to provide a personalized customer experience. Show less

• 

  Digitalize The Globe (DTG)

  Jul 2022 - Aug 2022

  Digital Marketing Trainee
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  GoWebbo & Co.

  Sept 2022 - now

  Digital Marketer - Facebook Ads

  My role as an Associate Social Media Marketer has been dynamic and impactful. Here's a quick overview of my roles and responsibilities - • Managed social media advertising campaigns across platforms such as Facebook, and Instagram consistently achieving the desired amount of leads and conversions.• Conducted in-depth competitive research to identify industry trends, competitor strategies, and growth opportunities.• Worked closely with the design team to produce visually captivating creatives and promotional materials for online and offline marketing initiatives.• Build top-of-funnel awareness, implement retargeting strategies for engaged audiences, and create lookalike audiences to identify the best audience for the brand.• Optimizing campaigns for KPIs such as CPM, CPC, CTR, Link Clicks, Landing Page Views, and CLPV.• Drafting insights on the campaign performance, identifying areas for improvement, and making recommendations for future campaigns.• Manage client relationships as the primary contact for paid social activities, offering regular performance updates and goal tracking.• Created marketing automation funnel, set emails, text messages, and various pipelines to stage the leads and its nurturing process.• Created automation workflows to connect CRM with lead ads using Zappier webhooks. I also created multiple workflows to connect the lead with the sales team by setting up an internal team notification workflow. Show less