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Mervyn Mathew

Mervyn Mathew

Senior Account Executive

Followers of Mervyn Mathew927 followers
location of Mervyn MathewNuova Delhi, Delhi, India

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  • Timeline

  • Skills

    Account Management
    Brand Awareness
    Brand Development
    Branding & Identity
    Brand Management
    Brand Marketing
    Client Services
    Competitive Analysis
    Content Marketing
    Corporate Communications
    Digital Marketing
    Digital Strategy
    Generative AI
    Google Ads
    Google Analytics
    Influencer Marketing
    Management
    Marketing
    Market Research
    Media Strategy
    Microsoft Excel
    Microsoft Office
    Paid Advertising
    Performance Metrics
    Positioning (Marketing)
    Presentations
    Presentation Skills
    Product Design
    Product Development
    Product Launch
    Product Lifecycle Management
    Product Management
    Product Marketing
    Product Road Mapping
    Product Strategy
    Project Management
    Social Media
    Social Media Analytics
    Social Media Management
    Social Media Marketing
    Social Media Strategy
    Software as a Service (SaaS)
    Strategic Alliances
    Strategic Partnerships
    Strategic Roadmaps
    Strategy
    User Experience (UX)
    User Experience Design (UED)
    User Interface Design
    Web Content Creation

  • About me

    An experienced marketer with over a decade of relevant industry experience. Currently working at Indeutsch Industries Pvt. Ltd., a global manufacturer of art and cosmetic tools, leading the marketing and communications for Makeup Secrets, an in-house D2C beauty and wellness eCommerce brand. The role focuses on developing and implementing digital strategies that resonate with the target audience. It's a blend of leveraging creative thinking and analytical skills to achieve tangible results, enhancing brand visibility, and engaging effectively with customers. Introduction to online marketing was through To The New Private Limited, where the role was immersed in the world of strategic alliances and influencer marketing. It was a solid foundation in understanding the dynamics of collaboration and leveraging networks, teaching the impact of building strong relationships in the business world. Next was a leap into entrepreneurship with Chaminnasi, a culinary startup that brought the unique flavors of North-East India to a wider audience. This experience was not just about food; it was a deep dive into brand-building, customer engagement, and the resilience required to establish a new business. Gained learning on the importance of customer satisfaction and the value of delivering exceptional experiences. Subsequently, a role in social media management with the Indian National Congress was undertaken. This position honed skills in clear and effective communication, especially in handling complex ideas and engaging with diverse and broad audiences. It was a critical phase in learning to navigate the nuances of public perception and campaign-driven communication strategy. Looking to the future, there is a vision of continuing to evolve in the marcom field, focusing on emerging digital trends and innovative strategies. There is keenness in taking on more leadership roles, driving brand growth and team development, and staying at the forefront of the ever-changing digital marketing landscape. Outside of professional life, there is a deep passion for music and fitness. Playing an instrument allows for unwinding and expression through musical vocabulary. Dedication to long-distance running mirrors the discipline applied in professional life. Additionally, innate curiosity and eagerness to learn new things keep one constantly engaged and open to new experiences and knowledge, both in personal and professional pursuits.

  • Education

    • Ramjas College, Delhi

      2008 - 2011
      Bachelor of Art English Literature

      Fostered a critical mindset and global perspective through an immersive study of Indian, British, European, and American literary canon, from classical works to modern post colonial narratives.

    • Amity University

      2011 - 2013
      Master of Journalism & Mass Communication Mass Communication/Media Studies

      Completed this comprehensive Masters in Mass Communication & Journalism program encompassing core competencies in Communication Theory, Marketing Management, andMedia Ethics & Laws etc., supplemented by specialized electives in Digital Marketing, Data Analytics and Design etc.

  • Experience

    • TO THE NEW

      Jan 2014 - May 2015
      Senior Account Executive

      - Executed strategic alliances for Blogmint, the company's digital influencer marketing platform, to enhance its network and capabilities - Facilitated marketing objectives across multiple sectors such as food, lifestyle, technology, sports, banking and finance

    • Chaminnasi

      Sept 2015 - Aug 2017
      Co-Founder

      - Spearheaded the creation and development of brand identity, successfully cultivating a highly engaged social media following for the brand- Ushered comprehensive business operations like procurement, financial oversight, and customer satisfaction initiatives to promote a thriving food enterprise

    • Indian National Congress

      Sept 2017 - Sept 2018
      Social Media Specialist

      - Sustained a comprehensive content strategy across multiple digital platforms, to deliver consistent messaging aligned with the organization's objectives- Utilized advanced analytics tools to monitor, analyze, and report on performance metrics, achieving a 400% increase in organic reach and engagement- Coalesced with a broad spectrum of stakeholders from volunteers to senior party officials, aligning digital communication strategies with overarching organizational goals- Nurtured a collaborative environment, leading cross-functional initiatives that united diverse skill sets for innovative campaign strategies Show less

    • Indeutsch Industries Pvt Ltd

      Oct 2018 - Jun 2024
      Digital Media Manager

      - Guided the adaptation of the company's B2B models for the digital landscape, while simultaneously launching a new digital D2C operation - Designed and implemented comprehensive digital marketing strategies that were tightly aligned with detailed user personas and critical metrics across the product lifecycle- Formulated and executed innovative digital marketing campaigns to ensure a strong ROI for marketing initiatives- Monitored performance against established KPIs and adjusting tactics in real-time to maximize growth- Cultivated and led international partnerships, establishing and nurturing strategic alliances with influencers and brand advocates to amplify marketing reach- Directed cross-functional teams including design and operations, ensuring smooth and effective project delivery - Recruited and managed a diverse team of digital marketing specialists, graphic designers, and developers, focusing on expanding the company's digital footprint- Deployed strong influencing skills to garner support for transformational projects and initiatives with senior stakeholders across the organization - Implemented a data-driven approach to provide actionable insights to executive leadership, thereby driving strategic decision-making and optimizing performance Show less

    • Taylor & Francis Group

      May 2024 - now
      Marketing Manager

  • Licenses & Certifications