Bill Lang

Experience

• 

  St. Vincent's Birmingham

  Oct 1989 - May 1997

  Marketing Communications Supervisor

  Responsible for all internal and external communications for St. Vincent’s Hospital. Directed strategic planning regarding advertising, employee communications, public relations, and media relations. Served as hospital spokesman. Actively worked with local and regional media to develop stories to educate the public on health issues while enhancing the hospital’s image. Developed and placed print advertising. Worked with advertising agency on major campaigns to reach specific target markets. Supervised the audiovisual and communications departments. Spearheaded the development of St. Vincent’s web page. Show less

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  Lewis Communications

  Jun 1997 - May 2002

  Director of Public Relations

  Developed, implemented, and evaluated aggressive public relations campaigns for a variety of clients including Hyundai, Alabama Tourism, and other clients. Managed a public relations staff of four, specializing in media relations, special events, crisis management, public affairs, internal communications, product launches, trade shows, community relations, brand identity, and publication production.

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  Strategy, Inc.

  Jun 2002 - Feb 2003

  Partner

  Counseled clients in media relations, crisis communications, event management, grassroots marketing, audience analysis, and other communications areas.

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  Hyundai Motor Manufacturing of Alabama

  Feb 2003 - Oct 2004

  Public Relations Manager

  Managed internal and external communications for Hyundai’s U.S. manufacturing factory. Served as media and community spokesman. Developed and implemented all crisis management, community relations, governmental relations, event planning, internal communications, and advertising plans, assuring consistency with Hyundai’s global brand.

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  Robert Trent Jones Golf Trail & Resort Collection

  Jan 2005 - Feb 2021

  Director of Public Relations

  Responsible for all public relations for 26 golf courses, eight hotels, two communities, and 23 professional golf tournaments. Developed strategic internal and external communications plans. Launched social media strategies for the RTJ Golf Trail and Resort Collection. Planned and orchestrated significant events from resort openings to professional golf events. Developed crisis plans, monitored key communication issues, and implemented effective solutions. Generated positive local, national, and international media coverage. Show less

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  Lake Homes Realty / LakeHomes.com

  Mar 2021 - now

  Oversee all internal and external communications for the nation’s largest lake-focused real estate company which operates in 34 states. Message development and communications guidance for CEO and COO to help position the company for growth locally, regionally, and nationally. Media relationships helped position Lake Homes Realty favorably in The Wall Street Journal, Yahoo, MSNBC, the majority of Alabama media, and many others. Media coverage increased by more than 530% since joining the company. In 2022, placed 927 stories in 94 top-tier media with a reach of 4.8 billion and an advertising equivalency of $9.1 million. Serve as the company representative for the Hoover Area Chamber of Commerce. Led media relations efforts for softball competition during The World Games. Plan, write, and oversee the production of a monthly internal newsletter for employees and agents. Plan and produce the annual Agent Summit each October where lake agents from around the country meet in Birmingham. Supervise the public relations team and marketing interns. Work with company analyst to develop story ideas to communicate internally and externally. Write nominations for community leadership awards. Show less

  • Public Relations Consultant

    Sept 2023 - now

  • Public Relations Director

    Mar 2021 - Sept 2023
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  Birmingham Zoo

  Sept 2023 - now

  Director, Marketing & Events