Chris Williams

Experience

• 

  MarketSource Inc.

  Feb 2015 - Jan 2016

  Team Lead

  ▪ Managed and trained teams while overseeing efforts to surpass sales objectives and enable the store to continually achieve #1 and #2 rankings in the district.

• 

  A Wireless

  Feb 2016 - May 2016

  Assistant Manager
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  Victra - Verizon Authorized Retailer

  May 2016 - Aug 2018

  District Training Manager

  Facilitate sales initiatives for Victra, the largest Verizon premium retailer in the United States.▪ Provide training and supervision for staff/teams.▪ Coordinate presentations and district-wide conference calls to address sales-related matters and sharebest practices for increasing quality metrics and overall profitability.▪ Implement strategies to optimize operational flow and efficiency.▪ Monitor performances of stores and personnel; provide performance feedback.▪ Address issues involving inventory shrinkage and labor budget compliance.▪ Ensure that teams adhere to all company policies and regulations.▪ Selected to participate in the “Walk in My Shoes” program for District Manager training.▪ Responsible for training and onboarding all new hires for the district.▪ Assume District Manager duties for a portion of the district. Assume District Manager position when DM on PTO/Leave▪ Consulted on promotions within district▪ B2B lead for the district Show less

• 

  Samsung Electronics America

  Oct 2018 - Jun 2021

  Field Sales Manager

  • Developed and executed strategic sales plans across 60 retail locations, implemented tailored sales programs, and delivered a 5% uplift in sales, growing territory to $14M+ in yearly revenue.• Nurtured and maintained long-lasting partnerships with key retailers (Verizon, AT&T, Sprint, T-Mobile, Costco, Best Buy, Walmart, and Target), unlocking additional merchandising opportunities and expanding product placement to enhance market share by 5%.• Designed, developed, and led trainings with up to 100+ partner retail staff, expanding product knowledge and increasing sell-through rate by 5%. • Attained recognition as a top performer, earning the #1 ranking across all KPI metrics district-wide for Q1 2019 and being named Northern California's MVP by peers for Q2 2020. Show less

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  Victra - Verizon Authorized Retailer

  Jun 2021 - Jul 2023

  • Defined and delivered upon the overall strategic direction with full P&L responsibility for 9 stores with $4M+ in annual gross profit, establishing short and long-range plans to grow YoY revenue by 11.5%.• Established and tracked KPIs and goals for each store, tracked performance, uncovered deficiencies, and developed corrective strategies to accelerate improvement.• Identified knowledge gaps and created bespoke training programs for 40+ associates, store managers, and assistant managers, building capacity, solidifying the leadership structure within the company, and decreasing employee turnover by 25%.• Introduced data-driven scheduling practices to ensure adequate staffing levels were maintained to meet projected customer demand while lowering payroll costs by 10% without impacting service quality.• Maintained open lines of communication with the clientele, gathering and analyzing customer feedback, identifying and addressing service gaps, elevating the customer experience, lowering complaints by 50%, and catalyzing brand loyalty.• Pioneered data-driven prospecting tool to target internet-eligible customers, propelling home internet sales by 30% and attaining the Regional Internet Captain award in Q3 2022.• Led high-impact business optimization and change initiatives, streamlined key processes, and rolled out new practices to improve territory KPIs by up to 30%, leading the district to #22 out of 150 districts. Show less

  • District Manager

    Jun 2022 - Jul 2023

  • D2D 5G Home Internet Program Manager

    Jun 2021 - Jun 2022
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  Airport Home Appliance

  Jul 2024 - Mar 2025

  Showroom Manager

  • Steering the day-to-day operations of a high-volume showroom with $9.5M+ in yearly sales, driving revenue, brand awareness, and customer satisfaction.• Recruiting, mentoring, and leading a high-performing team of 14, providing ongoing guidance and support to enable continuous team development while nurturing a customer-centric culture, accelerating customer satisfaction.• Spearheading novel sales processes and coaching rubric, empowering the team to identify and capitalize upon up and cross-selling opportunities, and catapulting average team member performance by 20%.• Driving digital transformation and implementing MS Teams to facilitate communication among 14+ cross-functional team members across the showroom and catapult productivity.• Defining and monitoring KPIs and goals for the team, tracking sales performance and customer satisfaction, outlining deficiencies, developing data-driven corrective measures to foster improvement, and boosting sales by $260k YOY since joining.• Conducting extensive market research, analyzing market and consumer data to uncover trends, gain competitive intelligence, and create tailored sales campaigns and promotional initiatives.• Championing new warehousing and customer-facing processes, guidelines, and best practices while streamlining existing procedures, lowering yearly costs by $500k+, and magnifying operational efficiency Show less

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  DMG North

  Feb 2025 - now

  Inside Sales Engineer