Fernanda Fonseca

Experience

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  DNA Propaganda

  Feb 1998 - Mar 1999

  Inter as Account and Media Assistant

  Responsible for briefings and advertising campaigns.

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  Bhtec

  Apr 2000 - Mar 2007

  Account Manager

  - Responsible for managing multidisciplinary projects. - Took part in different web projects for major Brazilian companies. - Worked with various teams across Bhtec areas (UX, UI, IT, Writers etc.) to scope out and develop projects. - Evaluation and monitoring of the usability and navigability of end users to improve their experience. - Responsible for the maintenance of differents websites companies, supporting people from different areas. - Website performance analysis. Show less

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  Vivo (Telefônica Brasil) | Telemig Celular

  Mar 2007 - Jul 2010

  Senior Web Marketing Analyst

  - Experience in social media, digital media, Google sponsored links and SEO.- Participation and development of the Migration Project from Telemig Celular website to Vivo.- Responsible for the web launch of the 3G Project - the first video call in Brazil.W- eb development and participation in projects such as SMP and Portability, which aim to meet Anatel's solutions.- Definition of products to be advertised for sale in the Oline Store.- Web development of promotional actions and cultural contests for promotions of acquisition, retention and sale of value-added services.- Responsible for developing social responsibility web actions with Instituto Telemig Celular and Telemig Celular Minas volleyball time.- Participation in the "Call Center Work Day" project, where all employees work one day as call center attendant.- Responsible for manage the development of the Self-Service terminals to Physical Stores.- Responsible for aligning offline and online communication of the mobile carries.- Responsible for planning and monitoring the internet projects of Vivo, Telemig Celular and Amazônia Celular.- Management of the maintenance team of operators' websites, relating to internet agencies and IT providers.- Daily monitoring of website performance indicators. Show less

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  Pontomobi

  Feb 2012 - Sept 2015

  Coordinator of Mobile Projects

  - Responsible for the account management team. - Responsible for managing multidisciplinary projects. - Responsible for mobile projects for Android (smartphones and tablets), iOS (iPhone, iPod Touch, iPad and iPad Mini), Facebook, Windows Phone, Windows 8, etc. - Took part in different digital projects for major Brazilian companies. - Worked with various teams across Pontomobi areas (UX, UI, IT, QA, Legal, Tax, Marketing, etc.) to research and develop projects. - Management of internet and social media. Show less

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  RealNetworks

  Dec 2015 - Jul 2021

  - Plan, coordinate and implement communication actions for all new launches of SAFR Facial Recognition for LATAM. - Responsible for managing the annual marketing plan for LATAM. - Responsible for managing and coordinating the activities of Media, Advertising, Promotion and Press Office, in addition organizing and conducting events, contracting and coordinating deliveries made by outsourced companies. - Responsible for managing email mkt campaigns and webinars through SalesForce and Freshworks. - Responsible for managing and creating content for SAFR Brazil and Latam websites. - Responsible for the translation of technical material and other content into Portuguese, English and Spanish. - Monitoring and analysis of competitors. - Creation and elaboration of support material for sales, fairs and events: web banners, advertisements, infographics, folders, whitepapers, commercial presentations, gifts, etc. - Carrying out customer relationship actions, affiliated Associations, as well as aligning global activities and supporting other areas of the company. - Responsible for providing guidance and support to the content and marketing team, presenting feedbacks, suggestions for improvements, assisting in decisions, business requirements, strategy development, etc. Show less - Responsible for creating digital business requirements documents that clearly explain requests from customers and other partners to internal teams, as well as technical and marketing teams.- Responsible for working with teams located in Brazil, Korea, Netherlands and United States, to assess the status and estimate the level of effort and importance of the demands.- Responsible for controlling the roadmap of the products under hers management.- Responsible for working closely with the project manager to oversee the implementation and delivery of new developments/sprints, and provide the necessary information from a product management perspective.- Ensure the resolution of issues and maintain alignment mechanisms with internal and external teams for both problem resolution and new requests.- Creation of complete service subscription and cancellation flows, including creation of phraseologies to communicate with users of a given service/product.- Creation of delivery schedules.- Creation and analysis of key reports for different stakeholders.- Actively participated in the launch of new products for Latin America, such as the software SAFR Facial Recognition, Ring Back Tones and Games subscription service. Show less

  • Marketing Manager

    Feb 2019 - Jul 2021

  • Product Manager

    Dec 2015 - Jan 2019
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  Deloitte

  Nov 2021 - now

  Consultora sênior 3

  - Participação ativa em projetos de consultoria do núcleo Payments, contemplando Bancos, Bancos Digitais, Adquirência e Arranjo de Pagamentos.- Atuação em projetos de automação de processos, integração de canais (online e off-line), experiência de usuário (UX), entrada em novos mercados/segmentos, melhoria de jornada de cliente (CX) e insights através de Analytics e BI, mapeamento de processos e identificação de cenário AS IS para proposição do TO BE. - Participação ativa em projeto de redesenho de data office com o intuito de ampliar as capacidades de Analytics e Dados dos clientes.- Participação integral na execução de projetos até sua entrega final com aplicação de metodologias Agile, Scrum e Design Thinking.- Atuação como Scrum Master.- Criação de documentos e apresentações executivas, além de status de projetos para clientes, definindo planos de ação e prioridades. Show less