Ray Li

Experience

• 

  Weibo Corporation

  Jul 2017 - Aug 2017

  Media Planning Intern
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  Foresee & Bremen

  Jul 2018 - Aug 2018

  Copywriting Intern
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  LINE Corp

  Nov 2018 - Aug 2019

  • Content Planning Intern

    Jul 2019 - Aug 2019

  • Marketing Intern

    Nov 2018 - Jun 2019
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  LINE Corp

  Feb 2020 - May 2021

  Project Management Specialist

  / Business Growth /• Yielded 400 times growth in new trial users of LINE MUSIC by Covid-19 CSR Campaign which achieved the highest peak of KPI in the first half of 2020.• Planned the chatbot in the LINE MUSIC official account to build more user engagement. One of the features was 'tarot + song recommendation' which brought 50% growth in new users.• Planned LINE EC & Free Sticker smart channel recommendation content, which gained a 20% increase in DAU of LINE EC and a 10% increase in revenue of Free Sticker.• Initiated and planned Golden Horse Awards content on the smart channel, which brought 4.5M impressions in 1 hour and 4.42% CTR, and the number of Today live-viewing users reached a high peak to 1.5M users./ Operation /• Conserved 568k NT dollars budget by dealing with the crisis case of missending LINE Points.• Initiated LINE MUSIC daily report automation, which saved 1.5h of operating workload per day.• Controlled and scheduled smart channel manual contents and conducted preliminary tests before content integration. Show less

• 

  Shopee

  Aug 2021 - Jan 2023

  Product Manager

  <Features in charge>- Marketing Features: Game / Promotion / Landing Page- Seller Features: Product Center / Chat / Biz Insight / Subaccount- Supply Chain: Shopee Express(蝦皮店到店)• Implemented improvement of a marketing-related feature according to customers' voices, resulting in a better buyer experience.• Improved user experience of setting products process and decreased 5% complaint cases by conducting error message revamp.• Initiated MPQ (minimum product quantity) improvement by the result of product analysis.• Coordinate with HQ product & dev teams to deal with 400+ bug and non-bug issues every month, which helps keep the systems and features stable for TW end-users (buyers/sellers).• Prioritize live issues and collect affected data to showcase the impact scope and level of emergency, which pushes the dev side and speeds up bug fix by over 100%+.• Initiated the product logic and troubleshooting education plan to the internal operation team, which helps reduce non-bug escalation cases by 70% and releases 35% of workload to our team. Show less

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  BeBit TECH

  Feb 2023 - now

  Product Manager