Esther M.

Esther M.

Market Research Analyst

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  • Timeline

  • About me

    Product Manager at YouScan 🇺🇦

  • Education

    • The Yerevan State Linguistic University after V. Brusov

      2013 - 2014
      Master's degree Linguistics and Information Techologies
    • The Yerevan State Linguistic University after V. Brusov

      2007 - 2011
      Bachelor's degree Linguistics (English-Korean languages)
    • Wisconsin International University (USA) Ukraine

      2014 - 2016
      Master's degree Business Administration and Management, General
    • Seoul National University

      2017 - 2017
      Korean Language
  • Experience

    • М'ЯСНА ГІЛЬДІЯ

      Dec 2015 - Feb 2018
      Market Research Analyst

      Was responsible for research and analysis of market trends and competitors. Collected and analyzed sales data and performed quarterly and yearly comparative sales analyses to help manage and track business changes. Assisted in new client acquisitions by working closely with the sales department. Prepared presentations and reports for management and potential partners.

    • Galaxy technologies

      Jan 2017 - Aug 2017
      SEO Copywriter

      I worked with SEO experts to develop material that met the client's objectives. Was in charge of creating SEO-optimized material such as blogs, articles, landing pages, and product pages that were interesting and high-quality. Ensured that the material is consistent in terms of style, quality, and tone of voice across brands, as well as being SEO and UX optimized.

    • LLC Domenik

      Feb 2018 - Jan 2022
      Product Marketing Manager

      My main responsibilities were:- Competitors research and analysis- Development and launch of new company brands- Launch of company websites and promotional materials- Writing requirements for designers and developers- Analysis and reporting on the effectiveness of the promotionalchannels- Managing product delivery- Coordination and control of the budget for marketing activities;'- Organization and participation in exhibitions, trade shows andconferences. Show less

    • YouScan Social Listening 🇺🇦

      Jan 2022 - Oct 2023

      - Led product development through continuous discovery and customer research, problem solving and ideation, design, development, testing and guiding products to launch.- Conducted customer interviews to define the product vision, features, and releases.- Determined key metrics, monitored and reported on engagement and usage, and identify opportunities for improvement- Managed our cross-functional team of software engineers, product designers and collaborated with marketing, sales and customer support teams to deliver features and product updates that improve the user experience and build our customer base.- Conducted ongoing market research and competitive analysis to possess in-depth knowledge of markets, competitors, customers, and products.- Communicated the product vision, roadmap, and releases to the Sales, Customer Success, Marketing, and Leadership teams. Show less

      • Product Manager

        Jul 2022 - Oct 2023
      • Junior Product Manager

        Jan 2022 - Jul 2022
  • Licenses & Certifications