Sakshi Naik

Experience

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  Course5i

  Jul 2019 - Mar 2021

  Analyst

  -Awarded for analytics implementation at Course5 Intelligence.-Proficient in tag management tools such as Adobe Launch and GTM, utilized for effective website tagging.-Collaborated with teams to determine and implement industry best practices for Adobe Analytics and Google Analytics.-Experienced in setting up Adobe Analytics and conducting comprehensive data analysis to meet user requirements.-Ensured the integrity of data capture by maintaining clean and accurate data records.-Implemented marketing pixels and performed cross-domain tracking using Adobe Launch, enhancing the scope and accuracy of data collection.-Worked collaboratively with various teams to provide insightful and actionable data analysis.-Developed and applied problem-solving approaches to tackle complex data-related challenges.-I possess a strong working knowledge of data visualization tools like Data Studio and Tableau, which are used to present data in an understandable and visually appealing format. Show less

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  EClerx

  Mar 2021 - Oct 2021

  Senior Analyst

  -Implemented websites using Adobe Launch, ensuring seamless user experience and functionality.-Deployed marketing pixels through Adobe Launch based on specific requirements, enhancing data collection and analysis capabilities.-Conducted rigorous testing and validation of Adobe Launch tagging changes throughout the development lifecycle, ensuring accuracy and consistency.-Ensured compliance with data protection regulations (GDPR, CCPA) and cookie restriction policies while testing, and contributed to an increase in project efficiency through effective tagging plans and testing support.-Hands-on experience in creating dashboards in Adobe Workspace, tailoring them to specific use cases and reports for effective data visualization and interpretation. Show less

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  Deloitte

  Nov 2021 - Dec 2022

  Analytics Engineer

  -Integrated Adobe Experience Platform, significantly enhancing data management capabilities and improving campaign efficiency and customer engagement.-Collaborated with cross-functional teams to integrate analytics insights into broader business strategies.-Conducted training sessions on leveraging Adobe Analytics for data-driven decision-making, empowering teams to make informed decisions. -Documented Solution Design References (SDRs), technical specifications documents, and data layer recommendations, providing clear and comprehensive guidelines for implementation. Show less

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  Arizona State University

  Oct 2023 - Dec 2024

  Data Analyst, International Students and Scholar Center

  -Enhance project management workflows using Coda for cross-functional collaboration, achieving a 40% increase in team productivity. -Analyzed enrollment data and financial metrics for 20,000+ international students by developing Power BI dashboards with Advanced DAX that enhanced analytical insights into student engagement that optimized resource planning.

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  ASU SolarSPELL Initiative

  Aug 2024 - Dec 2024

  Data Analyst Intern

  During my internship at the ASU SolarSPELL Initiative, I play a crucial role in addressing data inconsistencies and ensuring data integrity through comprehensive data cleaning and manipulation. By utilizing Python libraries, conducting Exploratory Data Analysis (EDA) on a large dataset, and creating visualizations in Tableau, I contribute to generating accurate and insightful educational, healthcare content for the organization.