Abigail Frances

Experience

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  Pearl & Black

  Mar 2015 - Jun 2015

  Marketing Assistant

  Working as an Online Marketing Assistant over the summer for Greetings Card Agency, Pearl & Black taught me many valuable skills about the running of a small business, Customer and Supplier Relationship Management and Online Marketing Tools. During my time at Pearl & Black I utilised omni-channel marketing in order to communicate with customers and other persons in the greetings card industry. Pearl & Black provided me with a rich experience, unusual in the fact that it was both a b2b and b2c company, I learnt many new skills such as how to successfully run and track an email campaign, how to communicate with clients, alongside improving my knowledge of tools such as Photoshop and Excel. Show less

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  On Brand Marketing

  Sept 2016 - Sept 2019

  Digital Marketing Executive

  Working as a Digital Marketing Executive based in Hertfordshire, specialising in digital marketing, social media and strategy for SME's. The client base included businesses from a range of different areas, from pharmaceuticals and cosmetics, to finance, education and events. Working on marketing services including:- Bespoke strategy meetings- Social media management - Marketing Audits- Creative campaign management- Web design- Content creation - Copy writing- Online promotional management On brand marketing Show less

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  Aloha Tower Marketplace

  Sept 2016 - Dec 2016

  Events and Marketing Assistant

  Responsibilities: Marketing and Admin tasks, such as managing social media accounts and email campaigns, and performing admin based tasks such as; emailing clients, taking calls and manning the front desk.

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  Benefit Cosmetics

  Dec 2016 - May 2018

  Account Manager

  Responsibilities: Managing Team, rotas, holiday and sickness; Organising cooperate and charity events, working towards and achieving high targets (have taken the team from achieving 61% to 117% in a matter of months), motivating and organizing team, managing team progress and human resources.

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  University of Hertfordshire

  Apr 2018 - Jan 2022

  Undergrad level 4 and 5 modules Marketing and Globalisation

  • Marketing Lecturer

    Jan 2019 - Jan 2022

  • Marketing Communications Officer

    May 2018 - Sept 2019

  • HBS Learning and Teaching Exec

    Apr 2018 - Aug 2018
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  Navitas

  Jan 2019 - Jan 2022

  Module Leader & Lecturer

  Undergraduate module leader and lecturer in the Modules: Globalisation, and Marketing. Responsible for module creation, lesson planning, Assessment and exam writing, assessment and exam grading and delivering the modules both online and in person at the University of Hertfordshire Campus

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  Holler. Academy

  Jun 2020 - now

  Founder

  Founder of the online educational platform holler Academy. A place for small business owners to hone their social media and digital marketing skills, and learn more about how a full-bodied marketing strategy can transform their business in the online world.

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  CDA Group

  Aug 2023 - Jan 2024

  Marketing Manager (FTC) Maternity Cover

  Working as a Marketing Manager on an FTC Maternity Cover basis - I managed a small team of Marketing Executives at CDA Group - a Full-Spectrum Digital Marketing Agency. During this role, I was mainly responsible for coordinating and delegating the marketing activities of the team. As well as developing and implementing marketing strategies for our clients. The clients we worked with included B2B clients - such as Beagle Create and Indigo FX, and B2C companies such as Akabus Direct, and Accora.

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  The'AHA!' Experience

  Sept 2023 - now

  Co-Founder

  Co-founder of: 'The AHA!' Experience' - a series of London based events for ambitious souls.The AHA! vision is to create kick-ass events that actually teach and add value that guests will remember, rather than just simply... ‘sell’.From Ex-university Marketing Lecturer and Marketing Expert Abigail Frances, and Well-known Hospitality Entrepreneur and Podcast Maverick Angelee Sidar.

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  Phos Lighting, Cadisch MDA, Veloce Club

  Jan 2024 - now

  Marketing Consultant

  Working as a Freelance Marketing Consultant and Coordinator for various B2B and B2C companies throughout the Hertfordshire Area. Currently: Phos Lighting, Cadisch MA, Veloce Club