Burak GAMZE

Experience

• 

  Amazon

  May 2019 - Sept 2023

  E-trader

  *Determining the products in the market to sale,*Competition and profitability analysis of the products,*Manufacturer company research,*Managing the entire production and shipping process,*Listing the products in my store, which I created on the Amazon.com (USA) platform, uploading the images, optimizing SEO aligned headline, descriptions, bullet points.*Optimizing and Increasing CRO via various developments,*Managing all digital marketing and advertising processes,*Managing return processes,*Providing stock controls in accordance with the sales volumes,*Periodical competition and market analysis of products. Show less

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  Yatsan

  Jul 2021 - Apr 2023

  *Extracting, analysing and interpreting online and offline data in creative ways, creative valuable, transformative business strategies and identifying the market opportunities.*Preparing monthly and annual KPI reports with data given.*Managing Google&Social Media&Display Ads in accordance with creative and performance agencies.*Managing all SEO processes for 3 different platforms. (Yatsan.com, iyiuykuiyihayat.com, blog.yatsan.com)*Actively using Meta Business Suite, Google Analytics, Criteo, Data Studio, Microsoft Clarity, Semrush.*Preparing monthly Google Analytics&Microsoft Clarity reports.* Maintenance of knowledge on the best practices, market trends, consumer trends and the competitive environment to ensure the highest acquisition of customers. *Measuring the effectiveness of the campaigns periodically.*Providing expert advice and insights to the company and co-partner agencies and preparing reports based on the data given.*Analysing conversion rate changes with respect to improvements in UX and providing expert advice.*Managing all invoice processes.*Managing stock control processes.*Gathering and uncovering customer insights to influence digital marketing communication strategies. Show less • By conducting market research, following the industry requirements and sharing the necessary information with the relevant departments,• Determining target markets,• Assisting in obtaining the necessary documents for the export process,• Gaining a brand new customer portfolio by mailing, telephone calls, and organizing customer invitations,• Defining the customer profile that is suitable for the company and ensuring order continuity,• Conducting all export operations, from getting freight prices to reporting export operation documents,• Preparing, filling, and reporting the necessary customs documents,• Supporting sales activities,• Conducting purchasing process,• Assisting to costing and pricing process,• Establishing good relations with supplier and operational staff of clients. Show less

  • Digital Marketing Analyst

    Jan 2022 - Apr 2023

  • Export Customer Representative

    Jul 2021 - Jan 2022
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  Publicis Groupe

  Apr 2023 - Sept 2024

  Performance Marketing Executive - Ralph Lauren

  *Build and manage acquisition/ retention campaigns across various channels including social (META, TikTok, Snapchat, LinkedIn, Twitter, Pinterest) to drive revenue and increase ROI.*Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.*Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics&Adobe Analytics.*Manage yearly budget of +1M € across different markets*Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).*Understand new and relevant KPI metrics requirements for performance management and optimization purposes.*Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.*Plan and monitor the ongoing company presence on social media Show less

• 

  OTO

  Sept 2024 - now

  Digital Marketing Expert

  *Extracting, analysing and interpreting online and offline data in creative ways, creative valuable, transformative business strategies and identifying the market opportunities.* Maintenance of knowledge on the best practices, market trends, consumer trends and the competitive environment to ensure the highest acquisition of customers. *Measuring the effectiveness of the campaigns periodically.*Providing expert advice and insights to the company and co-partner agencies and preparing reports based on the data given.*Analysing conversion rate changes with respect to improvements in UX and providing expert advice.*Gathering and uncovering customer insights to influence digital marketing communication strategies. Show less