Meghan Shipp

Experience

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  Marquette University School of Dentistry

  Aug 2008 - Aug 2010

  Personal Assistant

  Wrote faculty newsletters, e-mails & meeting invitationsOrganized graduation, luncheons & meetingsUpheld faculty calendars & personnel informationCompiled and maintained event lists

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  Children's Wisconsin

  Sept 2010 - Dec 2010

  Special Events Intern

  Contributed to numerous events & campaigns such as running the month long "Trick or Treat for Change" & "The Sugar Plum Luncheon"Composed monthly newsletters using Exact Target email marketing programCompiled media listsCreated solicitation & thank-you letters for prospective donors and volunteers

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  PT Plus

  Jan 2011 - Jun 2012

  Marketing & Public Relations Coordinator

  • Implemented multiple promotional programs to ensure patients remained informed.• Composed press release for programs utilized to gain awareness.• Solely responsible for updating & maintaining confidential patient information.• Created for all presentations & materials used at the 2011 Fall Conference.• Implemented 2012 New Members Project, which increased membership by 5%.

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  Tripoli Country Club

  May 2011 - Sept 2011

  Communications Coordinator & Banquets Organizer

  Composed weekly e-mails using Constant ContactCreated monthly newsletters using Microsoft Publisher that were dispersed to over 400 MembersDigitally updated and maintained the website Met with Members to go over events and then executed events properly

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  Kohl's Department Stores

  Jun 2012 - Jun 2015

  Project Manager

  • Led comprehensive planning, scheduling, budgeting, and implementation of marketing projects, while serving as the portfolio contact• Liaison between business partners and teams; worked with members of the senior leadership team to set the overall strategy and objectives for various projects• Collaborated with stakeholders to define and review objectives, directions, and project requirements• Managed and oversaw seasonal project development and implementation across all channels• Managed the development and production of integrated marketing efforts for Kohl’s• Interdepartmental liaison; responsible for managing multiple projects from inception to completion for Kohl’s exclusive brands; Food Network, Sonoma Outdoors & Design Nation• Responsible for maintaining, updating and facilitating collateral, in store marketing, digital, packaging and broadcast processesKEY CONTRIBUTIONS• Optimized workflow and maximized efficiency through seamless coordination of key stakeholders; Strategy, Planning, Merchant, Creative and Photo Studio• Established, defined and refined processes, resulting in improved quality, seamless workflow and reduced budget risk• Serve as Project Manager for new brand launches; engaging audiences and driving sales• Supported Integrated Seasonal Programs; aligning print, digital, social media, broadcast, point-of-sale and in-store marketing• Fostered and managed relationships with Chaps, Vera Wang and other brands, improving marketing collaboration and consumer experience Show less

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  Hard Rock Cincinnati

  Jun 2015 - Mar 2021

  Director of Marketing

  • Designed, developed and executed annual and monthly strategic marketing plans• Oversaw planning and execution across all mediums; digital, print, radio, billboards, events, promotions and loyalty with over 6 million impressions per month • Managed team of over thirty-five associates to plan, execute, track and analyze marketing campaigns and promotions• Stood up policies and procedures for mail, direct marketing and database• Worked hand in hand as a steward of the business to ensure marketing strategies were seamlessly executed across departments • Assisted and ensured seamless navigation of ambiguity as the marketing executive team representative • Led the following departments: Loyalty Marketing, VIP Services, Gift Shop, Promotions & Events, Onsite Entertainment, Collateral, Digital, Database, Social Media & Public Relations• Oversaw two rebranding efforts from end to end: Horseshoe to Jack Entertainment and Jack Entertainment to Hard RockKEY CONTRIBUTIONS• Increased audience engagement by 21% while simultaneously decreasing marketing expenditures by $3M • Increased revenue by 59% over a 3-year period• Oversaw the strategic development of marketing initiatives driving 16 record breaking months within marketing while increasing margins• Used data to drive $48M additional revenue within a single quarter via strategic marketing efforts • Focused significant attention on third party relationships in an effort to drive increased efficiencies• Directly managed and oversaw execution of vendor relations, media buys and sponsorship opportunities; including Reds, Bengals, billboard advertisements, Cumulus, Hubbard Show less

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  BM2 Freight Services, Inc.

  Mar 2021 - Sept 2022

  Director of Marketing and Communications

  • Develop and manage the creation and design of internal and external marketing materials and multimedia for print and digital campaigning for all facets of the organization.• Partner with executive leadership on marketing strategies to optimize and grow the BM2 brand effectively.• Oversee all aspects of tradeshow strategies and execution.• Create highly engaging content, events, and promotional pieces that effectively engage our national workforce to interact with our brand positively.• Cultivate specific marketing and communication strategies that optimize the engagement for our various social media platforms.KEY CONTRIBUTIONS• Established the Marketing department and managed agency relationships to construct the long-term marketing and communication strategy for the BM2 brand.• Spearheaded a six-phase Brand Refresh to update the company logo, style guide, and messaging matrix.• Implemented SalesForce B2B platform, Pardot, to successfully run marketing campaigns and track marketing metrics.• Achieved increased brand awareness by 34% through advertising efforts and additional awards. Show less

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  1819 Innovation Hub

  Sept 2022 - now

  Senior Director Marketing and Communications

  • Oversee the daily operational management of all projects and initiatives across the 1819 Marketing team.• Strategize and implement the marketing plan for digital, collateral, and advertising initiatives.• Create and implement processes and procedures that increase productivity, maximize ROI, and improve outcomes.• Connect the 1819 Innovation Hub to University of Cincinnati and the Cincinnati Innovation District.• Implement processes and standard operating procedures.• Manage vendor agreements and budgets. Show less