Sumit Kumar

Experience

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  Coal India Limited

  May 2013 - Jun 2013

  Summer Intern

  3 weeks internship in the ENGINES SECTION at COAL INDIA LIMITED, 2013. Worked on the “maintenanceand overhauling of HEMM (Heavy Earth Moving Machines).” The project required the completeunderstanding and implementation of the concepts of internal combustion engines, thus bridging the gapbetween theoretical knowledge and practical experience.

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  TATA Hitachi Construction Mchinery Company Limited

  Jul 2015 - Aug 2016

  Area Sales Manager

  * Responsible for channel sales (6+ Cr/month), direct sales (3+ Cr/month) in Karnataka* Headed dealership manpower recruitment, recruited 30+ sales & 10+ marketing executives* Trained and coached the team on CRM sales & marketing, Volvo UDAAN system for sales* Responsible for 25 KAM/KOL accounts contributing to 68% of total sales per sales quarter* Built lasting relationships with customers through outstanding customer service interactions* Expanded market share by 18% (Bangalore, Mangalore) by targeting KAM & KOL accounts* Launched a new product named – CHOTA HATHI, to increase market reach, product visibility up by 40%, inquiry up by 21% in pipeline, sales of 33 units (6.9+ Cr) in 4 months Show less

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  VE Commercial Vehicles Ltd.

  Aug 2016 - Mar 2019

  Marketing Manager

  * Led team of 25 sales executives, 13 marketing executives & responsible for 31 Key accounts* Responsible for creating promotional campaigns (6+ campaigns/month), marketing budget (Rs. 1.10+ Cr/year), channel sales (4+ Cr/month), KAM & KOL account sales (8+ Cr/month)* Managed marketing budget (Rs. 10 – 12 lacs per month) for campaigns, product launches* Headed 11 dealerships, directing a team of 38 dealership & 5 direct sales executives* Directed marketing ideas like Silver Club, Royal Truckers Bengaluru, Your Truck Our Responsibility resulting in 35% higher inquiry in the pipeline, 21% higher conversion rate* Created marketing campaigns (15+ campaigns) targeting KOL & KAM accounts in the Karnataka market resulting in 40% higher product visibility, 11% higher direct sales Show less

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  T.A.PAI MANAGEMENT INSTITUTE

  Jul 2019 - Jan 2020

  Member and coordinator - The Marketing Forum
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  Competitions Committee of TAPMI

  Feb 2020 - May 2021

  Member & Coordinator
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  Littler associates

  Apr 2020 - May 2020

  Marketing Management Consultant

  Project Title:* Distribution Channel Mapping (Distributors and Retailers - Pan India basis)* Finding gaps in the product portfolio and exploring new business segments (Need – Gap analysis)Objective:* To estimate the optimum number of retailers and distributors for AMREP (Pan India basis)* To explore gaps in the product offerings by competition mapping and exploring possible market business opportunities for AMREPKey Deliverables:* Mapped the markets (Pan India basis) with respect to market potential, geography, vehicles sold (unit basis) in segments like tractors, commercial vehicles, and mechanic shops available* Mapped and calculated the optimum number of channels - distributors (92 – Pan India) and retailers (432 – Pan India) required for the client – AMREP, to increase penetration by 35%* Mapped the 4 leading competitions (TATA, Ashok Leyland, LUK, SETCO) in the market with the business strategy and suggested at least 2 new business opportunities to the client Show less

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  Daimler India Commercial Vehicles

  Jul 2021 - Jan 2023

  Business Manager

  Business Manager handling OEM business delivering revenue generation of Rs. 4.5 Cr to Rs. 6 Cr / month, through engagement with 4+ channel partner groups.Developed strategies in sales growth, business expansion, manpower recruitment for dealerships, product launches and Go-To market planning.

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  Hyundai Motor India Ltd.

  Feb 2023 - now

  Area Sales Manager

  Area Sales Manager heading OEM business and handling end to end channel sales in Karnataka delivering 700+ cars / month with 12+ channel partners.