
Chris Chan
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About me
Head of Platform Governance (Malaysia)
Education

GrowthX Academy
-Training Growth Marketing
University of Adelaide
-
Experience

Chiica Consultations
Jan 2007 - Jan 2011PartnerChiica Consultations specialises in educational workshops and seminars about selling on eBay. We cater specifically to the Malaysian Seller.

EBay
Jan 2008 - Jan 2010• Manage selected eBay PowerSeller accounts (Liason between Seller and eBay SEA)• Utilise Salesforce software to manage and delegate eBay lessons online• Managed strategic partners for eBay SEA. These include the likes of fashion designers (Sonny San, Tom Abang Saufi), photographers (Steve McCurry for Epson Printers)• Manage selected events and exhibitions for eBay SEA participation• Manage and streamlined eBay SEA Seller Education process and educational material• Organise workshops and seminars for eBay SEA• Managed over 200 local eBay sellers (Malaysia) Tunjukkan kurang
Independant Consultant
Jan 2008 - Jan 2010eBay Powerseller
Jan 2004 - Apr 2010eBay Education Specialist
Jan 2008 - Jan 2009

Groupon
Jan 2011 - Jan 2012Director of PlanningStrategise Groupon Malaysia daily dealsOversee Groupon Malaysia's Planning Team and align it with the company's growth

ServiceClicks Malaysia
Apr 2013 - Jan 2013Startup Specialist, Serviceclicks MalaysiaStartup Specialist, Serviceclicks Malaysia(www.serviceclicks.com.my)This is a startup established by Hanson Toh, Google Malaysia’s firstcountry manager who has since left, to bring this project to life. Myrole is to assist in managing this project in all aspects (like aSwiss-Army Knife of management). Some of the tasks involve :● Fine tuning visuals and layout for site● Determining marketing strategy for growing users● Fine tuning advertising on site● Outreach to engage users on site● Leveraging on social media and regular media to grow Tunjukkan kurang

MyCare
Jan 2014 - Nov 2014Head of eCommerce• Oversee the creation of the entire MyCare Website from layout to visuals• Work closely with MyCare’s Business Development Manager to establish best practices• Establish MyCare’s official Facebook page and grow user database• Successfully launched MyCare’s first #mycybersale participation organised by MDeC (Malaysian Digital Economy Corporation)

Logistics Worldwide Express
Jan 2014 - Jan 2015Head Of Ecommerce• Realise and enhance the strengths of LWE as a leading logistics company in Malaysia• Identify & establish partnerships with companies like Groupon, Lazada and Grab for business growth• Revamp & enhance the platform’s UI/UX• Liaison for all partnerships & correspondence relating to local marketplaces

WebShaper Malaysia
Jan 2015 - Jan 2019ECommerce Consultant & Trainer● Organize fortnightly classes to train Malaysian SMEs on eCommerce● Align webShaper sales strategies for eCommerce● Enhancement of website, webstore and marketplace sync UX and overall look and feel.

Snapsell malaysia
Jan 2015 - Jan 2017Co-FounderSnapSell Malaysia is a Malaysian C2C marketplace that enables buyers and sellers to purchase goods safely using an escrow system.Achievements :● Finalists of the Alliance SME Challenge 2015● Partnership with GRAB● Rated Top Shopping App in the Apple Store (Aug - Dec 2015)Responsibilities :● Bootstrapping the growth of the app● Actively seek VC funding● Find sellers to onboard into the app● Organize and Manage partnerships● Constant improvement of the UI/UX feedback of the app● Manage lean marketing and operations References:http://www.1337accelerator.com/portfolio_item/snapsell/http://www.bizsmart.com.my/SME-Challenge/Finalists--Blog/SnapSellhttp://www.thestar.com.my/metro/smebiz/focus/2015/11/16/the-future-is-online/ Tunjukkan kurang

Commerce.Asia
Apr 2017 - Jan 2019ECommerce OmniChannel Strategist & Growth Marketing TrainerDesign, strategize & conduct growth marketing industrial training for corporations & industry professionals focusing on growth hacking, UX/UI enhancement & funnel creation mechanisms-based Silicon Valley GrowthX Academy syllabus. Manage & strategize all matters related to digital & conventional marketing for all solution in pioneer Omnichannel eCommerce Ecosystem, namely Commerce.Asia Enterprise - one stop omnichannel ecommerce solution, Commerce.Asia Capital - strategic investment & mentor-ship fund, Commerce.Asia Market - international eCommerce integrated solutions, Commerce.Asia Accelerator - Silicon Valley based growth acceleration program, Igniter.Asia - seamless online business start-up & solutions, Let Me Store – integrated warehousing solution & Shippop - integrated inventory management & delivery solution. Implement point-to-point marketing solutions & plan covering all major aspects from growth & strategic partnerships.Plan design & strategize all go to market campaigns.Realize & streamline all Offline & Online Attribution Insights Strategy.Authoring & copywriting all articles & white papers.Implement brand related merchandising, digital marketing solutions, consumer insights & attribution and CRM marketing efforts.Responsible in branding & brand building exercises, PR, advertising and media communication. Tunjukkan kurang

AirAsia
Jul 2020 - Jan 2022Regional Manager at AirAsia SuperappOverseeing the Regional development and growth of the Merchandising and Webops at airasia Superapp - focusing on Airasia Food / Airasia Grocer / Airasia Beauty / Airasia Xpress.Formally known as OurShop/Teleport.Optimising the best online strategies for each airasia business, by utilizing analytics, web traffic, sales trends, customer behaviour & feedback.

Lazada
Jan 2022 - Feb 2024Platform Governance Head (Malaysia)Bridging Commercial and Governance teams together and ensuring there is an alignment within Lazada towards business goals.Experienced and results-driven professional with a proven track record in leading governance initiatives for large-scale e-commerce enterprises. As a Head of Governance, I have successfully developed and implemented robust frameworks to ensure compliance with regulatory requirements, optimize operational efficiency, and mitigate risks. With a keen eye for detail and a comprehensive understanding of industry best practices, I excel in fostering a culture of accountability and transparency across cross-functional teams. Skilled in developing and executing strategic plans, I am adept at aligning governance objectives with Commercial goals, resulting in enhanced business performance and stakeholder satisfaction. Tunjukkan kurang
Licenses & Certifications

Growth Marketer
GrowthX AcademyJan 2017- View certificate
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Certified Digital Marketing Specialist (CDMS)
ITrain Asia Pte. Ltd. (Singapore)Jun 2021 
Certified Trainer - Train The Trainer
HRD Corp - Human Resource Development CorporationJan 2017
Languages
- enEnglish
- maMalay
- chChinese
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