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Melissa, Menglei Wang

Melissa, Menglei Wang

Public Relations Intern

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location of Melissa, Menglei WangSingapore

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  • Timeline

  • About me

    Customer Success Manager at Radancy | Data-Driven Advertising & Media | Marketing

  • Education

    • University of Melbourne

      2016 - 2018
      Master of Arts - MA Marketing communications Second Class Honours

      Main courses: Public Relations and Communications, Marketing Management, Brand Management, Integrated Marketing Communications, Consumer Behaviour, Leading for Strategic Advantage, Managing for Value Creation, Audiovisual Communication, Writing for Marketing Communication, Marketing Metrics

    • Shandong University

      2011 - 2015
      Bachelor of Science - BS Pharmacy

  • Experience

    • Ogilvy

      Mar 2015 - Jul 2015
      Public Relations Intern

      1. Key Accounts served include: Bioderma, Maxam, Lindt, etc.2. Responsible for PR activities and media co-operations.3. Project experience: Assist planning and supporting PR activities in Volvo XC90 Launch Event and Media Test Drive; Took charge of coordinating over 100 media.

    • The Estée Lauder Companies Inc.

      Nov 2016 - Jan 2017
      Public Relations Intern

      1. Brand managed: M.A.C Cosmetics2. Responsible for PR activities, such as media and KOL cooperation, new product promotion, etc3. Assisted in promoting 2016 Christmas Collection 'M.A.C x Mariah Carey'.

    • ByteDance

      Nov 2018 - Feb 2021
      Advertising Media Specialist (Greater China)

      1. Digital Media & Campaign Management (China market): -Channels: Douyin, Toutiao, Xigua Video, Huoshan, Qingyan, FaceU-Campaign type: Search, display & videos, programmatic, Douyin hashtag challenge, Douyin Live-Media plan & Internal media booking/buying-Ad Tech platform management, material delivery & ads setting -Pre-launch effectiveness test-In-campaign monitoring-Post-campaign feedback, data reporting & analysis-Campaign optimization2. Client Service: -Key Accounts: L'Oreal Group, LVMH Group, YUM China3. Stakeholder Management: -External: Cooperate with Media agencies, third-party tracking companies, creative agencies and MCN Organizations-Internal: Collaborate with internal Sales team, Product, R&D team Show less

    • Radancy

      Oct 2021 - now

      Recruitment Marketing and Employer Branding-Client servicing-Vendor management-Media camapign management-Creative development

      • Customer Success Manager

        May 2024 - now

      • Snr. Customer Success Representative

        May 2023 - Apr 2024

      • Snr. Account Executive (APAC)

        May 2022 - Apr 2023

      • Account Executive (APAC)

        Oct 2021 - Apr 2022

  • Licenses & Certifications