Bevis Lau

Experience

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  Walt Disney World

  Jun 2012 - Aug 2012

  Recreation Cast member

  • Collaborated with other cast members to execute the operation for water activities• Managed the business near boat pier and instruct customers on driving the boat.Acquired competence: • Customer-service skills to serve the guests’ need beyond their expectation• Ability to cope with cultural barriers and improve English communication skills through interaction with guests

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  AIESEC

  Jun 2014 - Aug 2014

  AIESEC internship (Romania)

  • Formulated marketing plans to activate the hotel booking by 20%• Created visual assets for social media management and other tourist websites(hostelworld.com)Acquired competence: • Improved communication skills by coping with local language barrier and cultural difference in working style• Developed high flexibility and problem solving skill

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  HTC

  Jun 2015 - Aug 2015

  Sales and Marketing Intern

  • Implemented 3 online marketing campaigns in Facebook and Instagram with the goal of increasing brand awareness and successfully doubled the number of fan base in Facebook page• Developed partnership with agency and other institutions (Kings Glory Education) to execute offline activation Acquired competence: • Project and event management skills (major project lead in student team)• Digital marketing experience (increase Page likes and Page engagement)• Video taping and interview skills (interview with CEO of 759 Store and other famous artists) Show less

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  Nike

  Sept 2015 - Jun 2016

  University Nike Icon(1 year part-time Marketing Program)

  • Designed and organized 6 thematic running events targeting university students (60+ participants)• Developed marketing campaigns and content in Instagram and Facebook including copywriting and photoshootAcquired competence: • Event management skills with detailed mindset • Design and photographic skills (Production of media feed and stickers)

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  Edelman

  Jun 2016 - Sept 2016

  Intern(Digital Practice)

  • Formulated social media content strategy by creating bilingual copies for 40 social posts and collaborating with designers for the visual• Built pitching deck for new client and facilitated the campaign by brainstorming new ideas • Analyzed traffic, key Influencers and online community data for clients and generated weekly media monitoring report • Clients involved: Cathay Pacific, Kayak HK, Sunkist, Garrick Popcorn, ZTE, Shell, Asics, Aesop Acquired competence: • Social Media management skills (Copywriting, Facebook business, Radian 6 monitoring)• Brainstorming skills and content creation in campaign pitch Show less

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  PRIZM Group Hong Kong

  Dec 2016 - Apr 2018

  Account Executive (Digital)

  • Managed social media content in Facebook and Instagram and created up to 30 posts for each client each month• Formulated over 10 omnichannel online campaigns to increase brand awareness and engagement (video shooting, web development and performance marketing)• Led on a team of copywriter, designer and developer to implement social media strategy for brands• Analysed engagement statistics weekly and expanded new strategy to improve the engagement rate by 20-25%• Clients involved: Expedia, China Construction Bank Asia, Hang Lung Properties, A.S. Watson groupKey achievement:• Launched Expedia 2017Q4 social media campaign with oversea shooting in Taiwan and Japan, website development and social media execution, contributing to 12,000 unique participants and 1,000 transactions Show less

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  DKSH

  May 2018 - Sept 2019

  Digital Marketing & Ecommerce Executive (Healthcare & FMCG Ecommerce)

  • Expanded the eCommerce B2B sales by building flagship stores in HKTVMall and optimizing marketplace promotion strategies regularly for over 20 brands• Pioneered performance marketing project in Hong Kong and improved ROI by 30% with Facebook and Google advertising budget• Formulated and executed brand building and online marketing strategies for 10+ international healthcare and consumer brands• Revitalised order processing procedure and implemented new e-system that improved the order efficiency by 30%• Brands involved: Quaker, Taokaenoi, Hiruscar, Linola, Alpecin, Paul Hartmann, Fresenius KabiKey achievement:• Built 5 flagship stores in the marketplace which resulted in a year-to-year 110% growth in online business sales• Created performance marketing service in Hong Kong market and launched over 20 campaigns in driving conversions Show less

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  Samsonite Asia

  Sept 2019 - Oct 2021

  Regional Ecommerce Product Owner(APAC and MIddle East)

  • Project lead in the launch of eCommerce sites - TUMI (Middle East & Philippines), Lipault (7 APAC countries),Gregory (Korea, Japan, Taiwan & Hong Kong)• Defined regional digital strategy and guide local eCommerce team on performance marketing campaign (SEM,EDM,Social Media) to achieve conversion and ROI goals• Delivered over 40 website enhancement in 6 months to improve on-site experience• Analysed online traffic metrics and customer journey to improve business performance and site optimisation• Operated eCommerce solutions management system in daily basis - product information management system (PlumSlice),email marketing (Emarsys) and promotion campaign (Salesforce Commerce Cloud)Key achievement:• Directed Lipault & TUMI eCommerce site building project in APAC markets(launched 7 sites within 1 year)• Optimised regional performance marketing across 5 markets (AU,SG,MY,PH,TW) with 15% growth in ROI • Organised revamp project on "Create My Gregory" site with product customisation (2% conversion rate and enhanced online to offline shopping experience)• Led the regional enhancement project across 7 markets and result in a 15%-20% increase in PDP conversion rate, and other ecommerce functions releases Show less

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  Victorinox

  Mar 2022 - now

  • Create the first CRO and analytics program with channel goals, experimentation framework and business process • Lead the team of 4 eCom specialists in content, analytics and merchandising migration for new website launch• Oversee full customer journey planning through digital channels (6M+ Yearly Traffic) and collaborate with UX team• Deliver several business projects such as marketing channel planning, Bloomreach tools transition and new website impact assessmentKey achievement:• Generated a £150K+ uplift through a scalable experimentation framework, executing 5+ experiments monthly that drove continuous improvements in site performance • Performed GA4 and 10+ analytics tools transition with data layer optimisation for new website, enhancing data accuracy by 10%• Delivered strategic optimisation insights for branding campaign,resulting in -20% bounce rate and saving over £30k GBP in media spend Show less • Led the eCom team (5+ team size) in creating actionable weekly,monthly and yearly insights to improve digital sales channel across EMEA region (Switzerland, Germany, France & United Kingdom)• Led the customer data analytics project with tools including Contentsquare, Google analytics, Kameleoon & Bloomreach to increase conversion and customer retention• Developed automation processes and project workflow across different areas such as Online Operation, Forecasting,Content Creation & SEOKey achievement:• Exceeded 7-figure D2C sales revenue target through trade planning and developed 3 years growth strategy for 2024-2026• Designed over 10+ dashboards on Looker Studio/PowerBI and 5+ automation templates to improve website performance and business process Show less

  • Digital Analytics and Conversion Rate Optimisation Manager

    Mar 2023 - now

  • Global Digital eCommerce Business Analyst

    Mar 2022 - Mar 2023