Dima Perkis

Experience

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  Booz Allen Hamilton

  Aug 2009 - May 2012

  Sr. Consultant

  As Sr. Consultant with the Strategy and Organization team in Atlanta, I've served clients in the government, not-for-profit, and public health markets. My projects have focused on strategic planning, organizational analysis, process design and strategic communications. My last project at the Centers for Disease Control (CDC) aimed at developing a three year strategic plan as well a global influenza proficiency testing program for the Influenza Division. Prior to that, I completed a feasibility study for a not-for-profit organization to move into the Disaster Response sector as well as strategic plan for an education not-for-profit. In 2009, I conducted a process design assessment on the CDC Influenza Reagent Resource, a project aimed at distributing influenza diagnostic kits to public health labs in order to address the H1N1 pandemic. Show less

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  Alvarez & Marsal

  May 2012 - Jun 2015

  Consulting Manager

  At A&M, I lead the change management work stream for a large upscale retailer, facilitating a major improvement in their website content publishing process. I developed a training program, facilitated stakeholder change adoption, and created a new organizational structure for the 100+ division staff. The project led to a reduction in cycle time from 17 to 6 weeks allowing the client greater marketing flexibility for the holiday sales season, and helped to uncover $6M in annual savings. Previously, I led the change management work stream for a maintenance repair and operations (MRO) system implementation for an international aircraft manufacturer. I developed training and communications plans for 700+ staff and coordinated process mapping and system requirements gathering efforts. Prior to my work in MRO, I supported the organizational change work stream on an IT strategy project with a national voluntary health organization. I was responsible for working with the IT executive team to generate the future state organizational model, conducting a skills assessment, and creating detailed position descriptions. I developed and executed change management, training, and communications plans in order to help the client implement the organizational changes. Show less

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  PwC

  Jun 2016 - Aug 2016

  Senior Associate Summer Intern - M&A Advisory

  During my summer with PwC, I helped a major pharma client manage integration timelines and costs across 37 markets for a $17B acquisition. On a post-merger integration for a multi-brand cosmetics acquisition, I helped org design and retention efforts resulting in $13M of projected synergies.

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  Accenture

  Sept 2017 - May 2020

  In my role as Strategy Manager, I led a team in developing a business case for a multi-billion-dollar AI chatbot program for a leading telecommunications client. This initiative aimed to drive growth through analytics and improve customer experience. I supported negotiations and contracting by conducting scenario modeling and quantifying project risks. Additionally, I defined requirements and led the development of operational metrics and program reporting to track progress and drive program improvements. Show less In my work for a leading telecommunications client, I launched an artificial intelligence chatbot. The initiative is expected to reduce customer service calls by 250M, saving over $200M over three years. As data visualization lead, I developed Tableau dashboards and SQL procedures to establish key performance indicators and drive program improvements.Previously, I helped the client redesign their customers' experience delivered $7M in annual in savings by analyzing omni-channel customer behavior and churn. Show less

  • Strategy Manager

    Dec 2019 - May 2020

  • Senior Strategy Consultant

    Sept 2017 - Dec 2019
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  Intuit Mailchimp

  May 2020 - Sept 2024

  As the Analytics partner to the Chief Sales Officer and Chief Customer Officer, I transformed insights from our sales funnel and customer data into actionable go-to-market strategies and customer experience initiatives. Leading a 20-person team, I uncovered strategic insights and build operational visibility across six business functions: sales, onboarding, customer success, product support, customer education, and international growth.Since assuming this role, I have proven the critical importance of these customer-facing teams in growing and retaining Mailchimp's customer base, resulting in a 6x increase in team headcount. My strategies have delivered significant value to over a third of Mailchimp's customers, generating $60M through increased sales and reduced churn over the past year.To drive Mailchimp’s international growth, I spearheaded analyses of sales and product usage across different languages and geographies. Based on these insights, I developed a global expansion framework and roadmap, accelerating our efforts to translate the app into 5 languages, transition to regional Sales and Customer Success models, and conduct large-scale pricing tests for developing markets. These initiatives have positioned Mailchimp to double its international revenue within the next three years. Show less I led a team of six analysts in shaping Mailchimp's growth plans and supporting the strategic planning & target setting process. My team fueled over $80M in revenue growth through pricing, promotions, and churn reduction initiatives.As the Retention Program lead, I partnered with our Customer, Sales, and Analytics teams to uncover the root causes of churn and stand up an enterprise-wide churn reduction program. Our team launched initiatives to mitigate billing failure, retain large users, and scale retention promotions. Show less

  • Director of Customer Analytics

    Aug 2022 - Sept 2024

  • Sr. Manager - Strategy & Revenue Planning

    May 2020 - Aug 2022