Kanran Guo

Experience

• 

  Milton Exhibits

  Jul 2013 - Nov 2013

  Project Assistant

  - Assisted with exhibits’ organization in Hong Kong and mainland, by preparing and forwarding business invitations, sponsorship negotiations and sales.

• 

  Hong Kong Daily News (新報)

  Dec 2013 - Oct 2014

  Supreme Court Reporter

  - Reported, photographed, and wrote news piece for landmark cases in the Hong Kong Supreme Court.- Awarded Annual Best News Photography for ICAC (2014)

• 

  Ipsos

  Nov 2014 - Jul 2016

  Market Research Analyst

  - Participated in 40+ projects for domestic and international enterprises and provided research services, data analysis and market outlook, helping clients understand the business pain points and translate into actionable business strategies.- Conducted both quantitative, qualitative research, desk research and analyzed research data.- Managed all aspects of a market research project, including quality control, recruitment, screening, and fieldwork setup, designed questionnaires and discussion guides, and prepared proposals and reports.- Research scope: moderation, Censydiam, Ideal Customer Experience, campaign evaluation. Show less

• 

  SCTech Co. Ltd

  Jul 2016 - Oct 2019

  Senior Market Research Analyst

  - Managed approx. 100 projects and roughly 3 projects simultaneously. - Led projects from business question analysis, research design, budgeting, proposal writing, discussion guides and questionnaires design, data collection and analysis, on site management, recruitment, quality control, performance tracking, focus group and interview leading, report writing and presentation, business strategies workshop organization.- Conducted data analysis and provided market insights, industry overviews, business solutions, business plans, precise marketing strategies and digital solutions.- Built up brands and identified target consumer persona, expanding omnichannel. Over 70% of clients gained significant business improvements within 6 months.- Research methods included: shop along, consumer profiling, loyalty modeling, BEI, social listening, LBS.- Maintained healthy and professional relationship with clients and vendors across all aspects of the projects. Show less

• 

  Lala Skin Essentials

  Apr 2020 - Jun 2020

  Digital Marketing and Social Media Specialist

  - Conducted market research including organic skincare industry in North America, comparative brand analysis and provide effective suggestions for increasing sales- Provided social media solutions and SEO strategies - Helped to increase the overall online presence of the company

• 

  Naruko Canada

  Jun 2020 - now

  Digital Marketing and Social Media Specialist

  - Manage Social media accounts of Canada and USA (Facebook, Instagram, Wechat) , promote products and engage with followers- Creation of marketing content, materials, photos, videos and designs for social media platforms- Manage official sites and Amazon (product display, description, and legal materials)- Perform SEO on Amazon, Instagram, Facebook, WeChat, and official sites- Organize company’s online and offline promotion campaigns- Conduct marketing research on market share, industry research, competitor research and consumer behavior, provide data analysis report to carry out company's marketing plans and objectives- Responds to posts or comments from clients from social media platforms- Build and grow online social networks by increasing client-base and interactions- Communicate and cooperate with local media agents, bloggers, content creators to promote our products and build up brand image Show less