Leonardo Catena

Experience

• 

  Porsche Cars North America

  Jan 2019 - Jul 2019

  Corporate Business Development Intern

  - Benchmarked corporate strategy against other regional strategies and best practices across different industries;- Coordinated the launch of “Porsche Impact”, a carbon offsetting program, in the US market;- Monitored 30+ key corporate initiatives and drafted methodology presentations for project management office;- Assisted with the marketing plan for the expansion of the pilot “Porsche Passport”, an innovative vehicle subscription service;- Facilitated senior leadership strategy workshops and drafted a design thinking exercise for 300+ employees;- Conceptualized a mobile application strategy for Porsche in North America; Show less

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  Procter & Gamble

  Dec 2019 - May 2020

  Brand Management Intern - Gillette

  - Outlined strategy for successful brand collaborations and identified key principles for Gillette to select appropriate partners;- Assessed competitive landscape and optimized the scope of a new Gillette front-end innovation experiment;- Designed full structure of a new DTC website and led creative agency to develop a set of 120+ digital visual assets to launch;- Delivered business recommendation for distribution of Heated Razor and quantified growth potential of different channels;- Built two trackers to categorize and code assets and claims for Heated Razor, driving simplification of routine operations; Show less

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  Procter & Gamble

  Dec 2020 - now

  • Senior Brand Manager - Home Care Europe

    Aug 2024 - now

  • Senior Brand Manager - Alliances & Innovation (Home Care)

    Mar 2023 - Aug 2024

  • Brand Manager - Alliances & Innovation (Home Care)

    Dec 2020 - Mar 2023