
Sze Pui Choi
Research Assistant - Psychology Department

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About me
Content & Curriculum Lead
Education

University of Minnesota-Twin Cities
2008 - 2011Bachelor of Arts (B.A.) Psychology; Cultural Studies and Comparative Literature DistinctionGraduated with first class honors in Psychology and Cultural Studies and Comparative Literature with minors in Studies in Cinema and Media Studies and the Sociology of Law, Crime and Deviance. Contributed to the course design of CSCL 3334 - Monsters, Robots, Cyborgs

National University of Singapore
2012 - 2014Masters of Social Science Developmental and Cognitive PsychologyThesis: The Role of Maternal Touch on Language Development in Children
Experience

National University of Singapore
Jun 2011 - Jan 2012Research Assistant - Psychology Department- Infant language acquisition and cognitive development.

National Institute of Education, Singapore
Jan 2012 - Jun 2012Research Assistant- Executive functioning, academic performance in children.- Working memory intervention.- Test anxiety, and executive control of attention.

National University of Singapore
Aug 2012 - Aug 2014- Trained honors undergraduates on research techniques, coding, and statistical analysis. PL3256 Infant Development - Planned and led tutorial discussions on a twice-weekly basis. - Delivered a lecture on the importance of play in early child development.- Set and graded the final exam for PL3256.
Graduate Research Assistant
Aug 2012 - Aug 2014Graduate Research And Teaching Assistant
Aug 2012 - Dec 2012

The Learning Lab, Singapore
Jul 2017 - Mar 2022The Learning Lab is the leading education centre for preschool, primary, secondary and junior college students in Singapore. We develop and run educational programmes in English, Mathematics and the Sciences.- Identified students’ key learning needs by leading lesson plan discussions and feedback sessions to develop and implement curriculum and best practices in teaching which aligns user needs and business objectives.- Onboarded new teachers training in pedagogy and classroom management.- Spearheaded marketing content development in video production and digital editorial to drive brand awareness and increase enrolment for lower secondary programmes. Show less - Identified, proposed, and implemented targeted and contextualized intervention plans for children with learning needs by evaluating and adapting educational and psychological research to improve client satisfaction and retention. - Developed a company-wide approach for managing students with diverse learning needs to drive client retention rates.- Acted as a source of expertise and support to foster greater academic, social and emotional development across all students to improve client retention and satisfaction.- Collected and analysed screening reports in addition to periodic lesson observations to identify student needs or difficulties, and track student progress. Show less
Specialist Teaching Associate - English (Secondary - Junior College)
Sept 2014 - Mar 2022Curriculum Writer
Sept 2014 - Jun 2019Learning Specialist
Jul 2017 - Apr 2019
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Intellect (YC S21)
Apr 2022 - nowContent & Curriculum LeadIntellect.co is a modern-day mental health company with a mission to democratise access to mental healthcare & wellbeing. - Conceptualised, designed, and oversaw the creation of the Explore Tab which increased enrolments by 14%- Developed content targeting 3 groups of dormant users, resulting in a 20% increase in engagement over 2 months.- Assembled and managed an in-house content team to maintain and innovate engaging, meaningful and evidence-based mental health related content in 8 languages to improve the psychological well-being for over 3 million users worldwide. - Strategised content relaunch and tactical localisation based on clinical recommendations and key metrics for 13 languages. - Designed curriculum and developed content for 13 languages to address 3 key mental health concerns to drive engagement among users. - Authored the Intellect Style Guide to set, direct, and ensure consistency in diction, tone and style across English self-care and app feature content. Show less
Licenses & Certifications

Certificate of Educational Psychology
Dyslexia Association of SingaporeOct 2017- View certificate

Certified ScrumMaster® (CSM®)
Scrum AllianceFeb 2023
Honors & Awards
- Awarded to Sze Pui ChoiNUS Research Scholarship for Graduate Research National University of Singapore Sep 2012 The University offers Research Scholarships to outstanding PhD candidates to pursue a full-time graduate research degree at NUS. A limited number of scholarships is available each academic year. They are therefore awarded on a very competitive basis.Applicants must be university graduates with at least Second Class Honours (Upper Division) degree or equivalent and at the time of the award of the Research Scholarship and must have been offered admission as a PhD candidate for graduate… Show more The University offers Research Scholarships to outstanding PhD candidates to pursue a full-time graduate research degree at NUS. A limited number of scholarships is available each academic year. They are therefore awarded on a very competitive basis.Applicants must be university graduates with at least Second Class Honours (Upper Division) degree or equivalent and at the time of the award of the Research Scholarship and must have been offered admission as a PhD candidate for graduate research programme at this University. There is no restriction on the nationality of applicants.The Research Scholarship is initially awarded for one year. It may be renewed each semester on the basis of the scholar's performance in the previous semesters and the recommendation of the Faculty. The end-date of award is the end of the fourth year of candidature for PhD candidates.The Research Scholarship will carry a monthly stipend plus tuition fee subsidy. Show less
- Awarded to Sze Pui ChoiSelmer Birkelo Scholarship (2009 - 2011) University of Minnesota - College of Liberal Arts Sep 2009 The Selmer Birkelo Scholarship is awarded to approximately 14 outstanding CLA students majoring in fields relating to history, modern languages, classics, or the social and behavioral sciences. The award is considered on the basis of academic merit, with particular attention paid to depth of study in the major, general breadth of coursework, and clarity of academic purpose.
- Awarded to Sze Pui ChoiDean's List (2008 - 2011) University of Minnesota - College of Liberal Arts Sep 2008 To appear on the College of Liberal Arts dean's list, you must:1. complete at least 12 credits (including College of Continuing Education and Professional Studies credits) of A/F registration2. earn a semester GPA of at least 3.6663. receive no N grades or incompletes
Volunteer Experience
Youth Volunteer
Issued by Lakeside Family Service Centre on Jan 2013
Associated with Sze Pui Choi
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