Sam Hoffman, MBA

Experience

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  Giant Eagle

  Feb 2011 - Apr 2014

  Sales Clerk

  • Learned the value of working as a team• Increased customer service skills• Helped with time management and multitasking skills• Learned to deal with difficult customers effectively• Learned how to work efficiently through stressful situations

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  Hynes Industries

  Sept 2013 - Apr 2015

  • Managed CRM software, Salesforce.com, for entire organization to keep track of accounts• Implemented and managed Marketing Automation software, Pardot, in order to nurture leads more efficiently and decrease time to close a sale• Co-managed outside sales team to provide direction on which leads should be targeted• Supported outside sales team with industry targeted research and lead generation• Aided in the quoting process of custom design inquiries• Managed corporate blog to help establish company as an industry leader• Analyzed and reported on website traffic data through Google Analytics and Thomas Net to provide insight into overall impressions and page views of the company Show less

  • Marketing & Sales Associate

    Apr 2014 - Apr 2015

  • Marketing And Sales Intern

    Sept 2013 - Apr 2014
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  Cintas

  Apr 2015 - Mar 2017

  Sales Consultant

  • Consistently hit weekly sales goals by growing my funnel through my activity and closing 2-5 deals per week.• Identified, called on, and closed over 90% of all accounts without external lead sources.• Utilized CRM software, Microsoft Dynamics, to manage contacts and appointments and acted as the location champion of this software.• Mastered new product knowledge rapidly and proficiently by studying new product information as it was released and by regularly reviewing standard products and specifications.• Assisted in the development of newer employees by aiding in the training process. Show less

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  Creative Stream Marketing

  Oct 2017 - now

  • Spearheaded comprehensive business operations encompassing strategic planning, sales management, project oversight, hiring and training of freelance team members, and end-to-end client deliverables, spanning content writing, graphic design, website design, website development, digital and print advertising, and various other areas.• Orchestrated the successful implementation of the Traction EOS business management framework, which involved refining the company's brand message and values, establishing a comprehensive scorecard to monitor key performance indicators for the leadership team, implementing a streamlined process for quarterly team reviews, devising an efficient system to address and resolve issues, and creating a robust goal setting structure to achieve quarterly and annual objectives.• Transitioned project management tools from Asana to ClickUp while implementing a standardized file naming structure and optimizing digital asset organization and workflows for enhanced project efficiency.• Designed a custom agile project management methodology that shortened project durations and improved communication for all stakeholders.• Produced a library of standard operating procedures (SOPs) to aid in training and offer ongoing support to team members.• Identified and oversaw implementations of multiple CRM platforms as the company’s needs changed.• Developed, priced, and launched a successful SEO service leveraging the power of Semrush, a leading SEO marketing platform, that enhanced clients' search rankings.• Restructured existing services to enhance their appeal to potential clients and prioritize high-profit services. Show less

  • Vice President & Director of Marketing Operations

    Jul 2019 - now

  • Marketing Project Manager & Writer

    Mar 2018 - Jun 2019

  • Marketing Project Coordinator

    Oct 2017 - Feb 2018
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  NeedToMeet

  Apr 2018 - Apr 2019

  Customer Support Specialist

  • Responded to new customer support tickets promptly, providing insightful responses to inquiries and effectively resolving issues.• Utilized features in Zendesk to create automated templates for commonly asked questions to streamline workflows.• Trained a new team member on customer support responsibilities, gradually transitioning out of the role as additional responsibilities emerged.

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  WebYourMind LIMITED

  Oct 2018 - Jan 2019

  Digital Marketing Specialist (Consultant)

  • Guided website content writing and optimization to ensure it appealed to both domestic and international audiences.• Helped plan and organize marketing collateral for an international business event.• Presented ideas for a post-event campaign to capitalize on new leads and ensure they stayed in the company’s pipeline.

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  Facet Interactive

  Jul 2019 - Mar 2020

  Marketing Project Manager

  • Organized and managed several content writing projects in JIRA, a project management tool.• Conducted insightful interviews with internal subject matter experts and transformed the gathered insights into engaging blog posts published on the company's website.