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Rupendu Chatterjee

Rupendu Chatterjee

Followers of Rupendu Chatterjee1000 followers
location of Rupendu ChatterjeeKolkata, West Bengal, India

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  • Timeline

  • About me

    Modeling Analyst at Nielsen | M.Sc Economics

  • Education

    • Saltlake Shiksha Niketan

      2008 - 2016
      82.16%

    • University of Calcutta

      2016 - 2019
      Bachelors Economics Honours with 64.37% ( first class )

    • University of Calcutta

      2019 - 2021
      Master's degree Economics 6.87 CGPA

      Activities and Societies: Member of Student Placement Committee (2020-21) Specializations :Industrial Economics Advanced EconometricsHealth Economics

  • Experience

    • Ganit Inc.

      Nov 2021 - Jun 2022

      • Senior Data Analyst

        Jan 2022 - Jun 2022

      • Data Analyst - Trainee

        Nov 2021 - Jan 2022

    • Nielsen

      Jun 2022 - now
      Modeling Analyst

      - Work in Market Mix Modeling projects for FMCG, e-Commerce clients and non-CPG clients, across APAC and Canada regions.- Employed statistical techniques and models to compute the incremental sales coming out of marketing activities, and hence calculating the return on investment (ROI) and effectiveness of the marketing campaigns.- Performed feasibility tests, to help new clients decide on their target variable, which would be used in the market mix models.-Closely work with data analytics and client delivery teams, to provide insights and recommendations to clients, on how to further optimize their marketing budgets. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Rupendu Chatterjee
      Student of the Year 2015 Times of India For equal and active participation in academics and co-curricular activities.