Sukumar Panda

Experience

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  Amdocs

  Jul 2009 - Aug 2011

  Subject Matter Expert

  • Part of Amdocs' telecom billing solution product delivery to T-Mobile UK client; automated processes and drove SOP changes reducing the number of on-calls for operations team.

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  Capital One

  Sept 2011 - Aug 2012

  Analyst

  • Worked on product engagement by analyzing spending pattern and user behavior of a newly launched co-branded credit card. Helped strategize a customer targeting campaign.• Built an oversight tool to catch lapses in the decisioning/approval process of all credit cards. Worked with a counterpart in Canada.

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  Naidu Classes Pvt. Ltd.

  May 2015 - Jul 2017

  Sr. Maths Faculty

  Taught mathematics to K12 students for clearing exams to get into prestigious engineering universities. Had to stay in my hometown (no tech jobs there) with family for personal reasons.

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  RBS

  Aug 2017 - Apr 2019

  Senior Analyst

  • Developed a random forest ML model to identify Tk high potential customers (with estimated high approval probability and low default probability) for marketing teams to cross-sell credit cards.• Worked on provisioning models for lending products with analysis and commentary for senior stakeholders. Automated processes for faster reporting and mentored 2 team members.

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  Indian School of Business

  Apr 2019 - Apr 2020

  Management Student

  Majors - Marketing, Strategy & LeadershipISB is ranked #31 globally as per Financial Times B-school ranking.GMAT 760

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  Media.net

  May 2020 - May 2022

  Product Manager

  PM for a subscription-based browser extension customer product. Also owned an image serving product that serves images to advertisement inventory on publisher websites.• Integrated A/B testing tool and influenced marketing homepage for several tests -> Tx% install click rates. Hypothesized and performed rapid experimentation around reengagement, pricing plans, discounts, trial length etc leading to increase in conversion rates and WAUs.• Increased ads fill rate and partnered with social marketing team to understand their needs and developed APIs to reduce campaign launch time. Show less

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  Flipkart

  May 2022 - Oct 2023

  Product Manager II

  Product lead for seller onboarding, new seller incubation and growth.• Launched an industry first product to set new merchants for early success generating $$ annualized incremental GMV and retention rate by Tx%; secured leadership buy-in and established strategy, roadmap, GTM and metrics for new seller growth charter; xfn collaboration with 10+ teams.• Revamped user experience, positioning, landing page SEO and automated processes to reduce friction at top of the funnel leading to Tx% reduction in onboarding to activation time and Ty% increase in higher quality organic traffic.• Worked on fraud initiatives that led to $$ annualized bottom-line improvement. Spearheaded multiple tax and compliance initiatives with significant potential monetary liability. Identified new levers for better user personalization & built versatile information collection platform as a part towards that vision; with better in-app user response rates, piggybacked as user feedback and NPS survey tools. Show less

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  Signify Health

  Jun 2024 - now

  Senior Product Manager