LIZ CHENG

Experience

• 

  Dadny Inc

  Feb 2010 - Oct 2012

  UX/UI Designer

  • Delivered 8+ app products with accompanying evolution plans.• Developed a remarkable app that held the No. 1 position in the Play Store for consecutive weeks.

• 

  CarePlus Pharmacy

  May 2013 - Aug 2013

  Product Designer

  Collaboratively rebuilt e-commerce website, identified market opportunities through design, resulting in user engagement surge from 21% to over 50% in the quarter.

• 

  Freelance

  Sept 2013 - Apr 2015

  Sr. Product Designer as a freelance

  Conducted business surveys, gathered customer insights, and identified needs to implement multiple services, including app development and responsive web design (RWD).

• 

  Mattel, Inc.

  May 2015 - Mar 2018

  Sr. UX Designer at Mattel

  • Conducted surveys, usability testing, and gathered insights to enhance the tablet app design and improve conversion rates.• Streamlined the login account flow from multiple accounts to a seamless single account for platform ID design, resulting in a 20% increase in customer satisfaction rate.• Collaborated on voice command scenarios for newborn babies, delivering well-organized voice scenarios that were launched at CES 2017. (Aristotle)

• 

  Dishrank

  Sept 2018 - Mar 2021

  UX Lead at Dishrank

  • Led the designer and collaborated with developers and product managers to create user-friendly app designs for various clients.• Led the redesign of the company's design guidelines, resulting in accelerated progress, reduced development costs, 50% saved working time, and enhanced cross-team collaboration.

• 

  Money101.com.tw

  Mar 2021 - now

  Sr. UX Designer at Money101

  • Led the redesign of the company's page refresh for credit cards and personal loans, resulting in a 20% increase in the visit-to-apply rate.• Led a quick design sprint involving 3 markets, where we dug into competitor research, usability testing, gathered insights, and defined opportunities—all in just a month. This hustle resulted in a successful launch of the loan product.• Initiated personal loan recommendation from ground zero, resulting in a 30% increase in visit-to-apply in MoneyHero..• Spearheaded the implementation of the first API-exclusive loan with user visibility. Show less