Krista Witt

Experience

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  Buxton

  May 2006 - Apr 2008

  Research Analyst/GIS Analyst

  Research/GIS Analyst• Managed complex process deliverables for clients, focusing on statistical regression models to predict revenue for potential retail and service site locations. These process models consisted of multi-variable and multi-solution matrices, which were required to be communicated to the client with ease and in a meaningful manner.• Constant communication with multiple departments to coordinate completion of a project and its deliverables, tailored to a very restrictive project timeline, while maintaining the flexibility and agile process adaptability to make modifications at the client’s request.Junior Research Analyst• Responsible for the building of specific regression models within a process deliverable. Required detailed and organized attention to project requirements, while maintaining the flexibility to change quickly to meet client needs. Show less

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  One Technologies

  Apr 2008 - Jun 2014

  Manager - Optimization Analytics• Accountable and responsible for the strategic direction and implementation of company-wide test planning to align with corporate sales, product, and revenue growth goals.• Exclusive management of enterprise testing queues, involving oversight and delegation to a testing team to coordinate and plan varied optimization tests. This includes agile project prioritization of deliverables based on availability of inter-departmental resources.• Consistent reporting and recommendation to executive management on developed action plans and results-driven process modifications based on concurrent and post test analysis.Manager – Domestic and International Paid Search Analysis• Oversight of paid search marketing for Google, Yahoo, and MSN accounts in the US, UK, and Canada, accounting for over $50 million in annual revenue. Daily review and analysis of team accounts and all related metrics, and gathering of data into analytical reports to guide future account decisions for the team.• Responsible for the management and developmental growth of a team of analysts. Handled day-to-day training, motivation, review, goal setting, and workflow management for a team with varied experience levels.Manager – Email Marketing• Extensive process management oversight, with focus on the timing of mailing projects and acute attention paid to testing queue and resource management. Constant coordination with multiple departments to maintain, modify, and develop supporting software. • Responsible for the management and developmental growth of a team of analysts. Show less

  • Optimization Analytics Manager

    Oct 2008 - Jun 2014

  • Marketing Analyst

    Apr 2008 - Oct 2008
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  Eons the Board Game and Expansion

  Aug 2012 - now

  Game Designer

  A long car ride to a gaming convention in August of 2012 sparked the idea for a board game that could simplify the complicated into a fun game, centered around a non-marketing passion of mine. Taking the often unnecessarily feared topic of astrophysics to it's basic components and creating a new game mechanic to help facilitate learning and connection is the goal of Eons.Eons is a strategy game for 2-5 players, where each player takes on the role of a universal architect competing to create and form the universe on a cosmic scale. Eons was quickly successful, surpassing it's Kickstarter funding goal by over 50% and receiving multiple positive reviews by well known board game critics in the industry.Due to its success, an expansion was developed and produced in 2014. You can buy Eons and its expansion online or in your Friendly Local Gaming Store (FLGS)! Show less

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  GamerNation LLC

  Oct 2013 - now

  Convention Director - Lead Organizer

  • Primarily responsible for management of convention budget and funds• Assist with scoping of facilities• Organize volunteer schedules• Organize event scheduling

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  PFSweb

  Aug 2014 - Aug 2016

  Paid Media Manager

  • Oversight and development of global SEM marketing plans for clients on various marketing channels (PPC, PLA, Affiliate, Display, Social) in conjunction with comprehensive e-commerce management strategies across multiple lines of business within the agency. Direct development and implementation of marketing plans for clients.. • Accountable for continuous monthly performance forecasting for each client, which include client-specific retail goals, budget constraints, and historical modeling.• Primary support role in the sales process for the agency, both in analyzing potential clients’ current business and marketing coverage to create multi-year marketing growth plans, and presenting these plans to the client.• Direct responsibility over relationships with current and potential vendors, negotiating terms of contract, and the implementation of any new vendor relationships.• Responsible for departmental budgeting, analyzing total client hours against salary, operation, and vendor costs; as well as the management and developmental growth of a team of analysts. Show less

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  HeroConf

  Apr 2016 - Apr 2016

  Guest Speaker

  • Presented "Top Tips for Easy and Successful PPC Forecasting"• Discussed how to dispel the fear of forecasting by: o Using the right tools and data o Following a consistent process o Developing a successful presentation format

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  SEO/PPC Marketing Consulting

  Aug 2016 - Jun 2021

  Digital Marketing Consultant/Owner

  An entrepreneur at heart, all my past experience has led me to the position of wanting to help businesses with their online marketing solutions by providing unbiased consultation of their digital marketing efforts.The questions that I get most excited to help solve are:• Why is my webpage not showing up in search results?• What keywords do my customers use to find me?• How can I provide more opportunities for my customers to find my site?• What's the most efficient use of my marketing dollars between Paid Search, Paid Shopping, Display, Email or other digital marketing efforts?• How well are my online marketing efforts performing and how can they do better?• How and when should I best prepare for specific season's of the year that could impact my online sales? Show less

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  Ballyhoo Media & Marketing

  Jun 2021 - now

  Director, Search and Performance Marketing