Jane Yan

Experience

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  LightInTheBox

  Jul 2009 - Jun 2012

  Key Responsibilities:- Establish marketing strategies and initiate sales promotion campaigns.- Accelerate website's traffic through SEM on Google and keep maximizing ROI with continuous optimization.- Operate on official social media platforms to build positive brand image and help spread favorable WOM with creative campaigns.- Involve in data analysis on website performance, consumer behavior and competitor analysis to provide valuable suggestions on sales’ enhancement.- Provide delightful and premium UX (user experience) by continuously optimizing the website's structure and design.- Ensure the completeness of projects by encouraging teamwork and unleashing individual potential at the same time. Show less Key responsibilities:- Conducting marketing research on industry, competitors and consumer behaviors.- Deeply involved in marketing strategies development.- Planning and implementing marketing campaigns and monitoring the ROI.- Utilizing a broad array of digital and traditional marketing methods, such as SEM, social media, EDM, display ads to increase website traffic and facilitate brand awareness/engagement.- Cooperating with media to establish favorable brand image.- Planning and execution of events/exhibitions for new biz.- Creative copywriting. Show less

  • Marketing Promotion Manager

    Jul 2010 - Jun 2012

  • Marketing Speicialist

    Jul 2009 - Jun 2010
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  BESTSELLER

  Jul 2012 - Aug 2015

  Digital Strategist & Project Manager

  Key Responsibilities:- Initiate brand re-positioning and further develop brand core value based on qualitative and quantitative market research.- Consolidate brand assets to drive audience acquisition and encourage brand advocacy by initiating large-scale on and offline marketing campaigns.- Devise and commission analytic report that can be used to inform digital marketing strategy development.- Drive traffic for newly-launched brand official website and generate sales by applying for SEO\SEM, display ads, social media and KOLs’ engagement. - Oversee marketing materials production and distribution.- Initiate marketing activities on 3rd-party e-commerce platforms (Tmall.com & JD.com ) to ensure recurring revenue growth.- Establish S-CRM system and lead the experiments in mobile and O2O field.- Take responsible for the budget allocation and keep maximizing the ROI. Show less

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  Ruder Finn

  Aug 2015 - Dec 2016

  Associate Director of Marketing Strategy

  Key Clients: AUDI | Longines | Disneyland | Novartis | ABB | Nokia OZO Key Responsibilities:- Provide industry insights to help define brand proposition.- Initiate digital marketing strategies to establish the conversation with target audience, hence drive audience acquisition and increase the sales.- Create and implement innovative marketing campaigns with all online channels – PPC, SEO, programmatic buying (DSP/RTB) and social media.- Manage key partnerships with media and paid service team to ensure the relevance and effectiveness. - Keep up to date with current web trends, and offer suggestions on strategic and tactical use of digital media.- Be responsible for pitch proposals for new business development. - Guide the work of team members and organize the training program. Show less

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  Publicis Groupe

  Mar 2017 - Nov 2017

  Account Director & Senior Consultant

  Key Client: Nestle (China)Key Responsibilities:- Provide strategic consulting to solve brand’s pain point; Help with digital transformation to explore new opportunities for business growth. - Initiate brand re-positioning, and organize yearly integrated marketing campaigns to influence target audience’s decision-making process.- Be responsible for budget allocation as leading agency, and manage the planning on media buy and vertical platforms strategic cooperation.- Lead account team, and organize training to increase service quality, while maintain good relationship with client’s management team. - Help with business development and pitch proposals. Show less

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  Cheil Worldwide

  Nov 2017 - now

  Senior Account Director