
Eduard Druzhbin, MBA
Sales, Customer Business Development Manager, Demand Manager, Category Manager

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About me
SPA Hotel / Resort Expert | Business Development | Project Management | Product Management | Digital Marketing | Hotel Management | Hotel Construction | Hotel Sales | Hiring | Customer Experience |
Education

Bentley University - McCallum Graduate School of Business
2000 - 2002Information Technology MBA Business management
Experience

Procter & Gamble
Apr 1996 - Aug 2000Sales, Customer Business Development Manager, Demand Manager, Category Manager- Successfully rolled out nationwide marketing initiatives for 15 P&G brands, growing from $0 to $21M- Oversaw promotional and sales operations in 7 oblasts (9 branches)- Increased annual revenue of the second-largest distributor in Ukraine to $18M, covering a population of 16M- Led a team of 12 Account and Key Account Managers across 1/3 of Ukraine- Developed 18-month P&G Ukraine business forecast for 13 brands (132 SKUs)- Improved business forecast accuracy by 32%, resulting in 6% nationwide cost savings- Led the launch and sales support of P&G’s Hair Care category in the Ukrainian market Show less

Siemens Mobile AG Ukraine,
Jun 2005 - Nov 2008Sales and Marketing Manager- Prepared and launched a $2-3M business for "Siemens Mobile" in Ukraine- Managed personnel recruitment and training, acquired partners, and implemented marketing plans- Collaborated with multinational companies on nationwide promotional activities- Developed product communication strategies

ShishkiNN Resort & SPA,
Nov 2006 - Jul 2010Project Manager, Destination/Experiential Leisure- Designed an experiential spa resort concept, maximizing rental potential- Directed contractors' selection, performance, and coordination- Managed budgeting and liaised with stakeholders

SKY Studio, Marketing and Event Company
Jul 2008 - Nov 2013Marketing and Business Development Manager- Successfully launched a marketing start-up, growing the business from $0 to $2M over 3 years- Executed nationwide promotional activities for multinational companies (L’Oréal, Henkel, Reckitt Benckiser, Colgate, Unilever, etc.)

“Comfort Stroy Ltd.”, Kharkiv, Ukraine
Jul 2009 - Nov 2013Senior Project Manager, Commercial Estate- Managed a $20M private investment project in commercial real estate- Designed and built a 4-star SPA resort, coordinating contractors and stakeholders- Ensured project completion within budget limits and on schedule

4-Star SPA Resort ShishkiNN
May 2012 - nowDirector of Business DevelopmentShishkiNN Resort & SPA, Kyiv, Ukraine, www.shishkinn.com/en- Set up and fine-tuned sales and marketing processes from scratch.- Developed and executed strategies to drive revenue growth.- Made the 130-room resort operations profitable within 6 months. - Hired, Trained and Managed a team of 200 people.- Led the hotel to the top 3 spa resorts in the country by customer satisfaction- Garnered multiple awards, including Best Eco Hotel, Best Green Hotel, and Best Family Resort

4-star Aroeira Lisbon Hotel, Golf & Sea,
Jun 2018 - Oct 2021Hotel Design and Contract Manager- Conducted due diligence and composed a business plan for the new venue- Established financial metrics and KPIs for project investors- Designed and created a unique concept, plans, and architecture- Collaborated with stakeholders to ensure profitability- Managed construction and led team selection

United Kingdom Ministry Of Defense
Jan 2023 - nowTeam Lead, Training ProjectLinguist Team Leader, Training Project, Linguist ServicesUnited Kingdom Ministry of Defense, Ukraine Project, 01/2023 – Present25 High Street, High Wycombe, Bucks, HP11 2AG- Managed and coordinated a team of linguists- Liaised with international instructors- Reported coordinated training plans to commanders- Improved course effectiveness by 15%- Awarded a free tactical kit
Licenses & Certifications
- View certificate

Foundations of Artificial Intelligence Certificate
GoogleSept 2024
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