Trudi Bishop

Experience

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  ECCO WHOLESALE LTD

  Jul 2000 - Aug 2001

  PRODUCT TRAINER

  Launch of new golf and Receptor range of footwear into the UK retail and golf markets.Training retail staff on all new and inline products maximising sales opportunities.

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  Travelling the World

  Jan 2001 - Jan 2002

  Traveller

  Taking a year out from corporate life to explore our wonderful and amazing world.

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  Hush Puppies Shoes

  Sept 2002 - Aug 2006

  Product Marketing

  Lead the development and implementation of the company's first 'Train the Trainer' programme resulting in a 115% uplift in sales for the key retail partner.Development and implementation of product training programmes for new and in line products, including children's footwear.Identified a product gap and developed a new fashion range of men's footwear with the UK Sales Manager which sold into Schuh, Office stores.Visual merchandising in-store as well as visual merchandising training to store managers and staff. Show less

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  CALLAWAY GOLF EUROPE LTD

  Sept 2006 - May 2009

  Strategic and commercial lead on European footwear category.Strategic and commercial lead on brand and product development for SMU (special make-up) requests across Europe.Managed launch of Callaway, Odyssey, Top-Flite and Ben Hogan 'soft' goods across Europe.Commercial lead on identifying new product categories for both pan European and global markets.Member of Callaway Golf Global Women's Committee representing Europe on footwear and accessories.Managed suppliers from Europe and the Far East.Transitioned into new position April-Sept 2008 by doing dual roles. Show less Developed strategy for improved delivery of Point of Purchase programme across UK and Europe.Project lead and manager for The British Open Consumer stand & Foremost Golf Trade show stand. Lead on POP (Point of Purchase) and Electronic order tool project for Area Sales Manager's stockrooms during pre-book season.Lead the development and implementation of a new corporate branding for Performance Centres, Authorised Performance Centres and Custom Fit Centres around Europe.Developed and delivered new award winning POP units displaying 100% more product in the same retail space resulting in an 88% sales uplift of Odyssey putters.Developed a new SIS (Store in Store) branding concept launched throughout UK and the Europe.Successful implementation during the first quarter of 2008 of 20 SIS (Store in Store's) across Europe, ranging in size from 3metres to 15sqm.Trained new Retail Marketing Coordinator creating a smooth transition into the new position. Show less

  • SENIOR PRODUCT DEVELOPER

    Apr 2008 - May 2009

  • EUROPEAN RETAIL MARKETING

    Sept 2006 - Sept 2008
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  H&T Group plc

  Jan 2009 - Jan 2011

  Interim Marketing Manager

  Working with media agency to launch national campaigns including TV advertising.Re-branding internal store POS across an estate of 130 stores.Implemented and launched online pawnbroking website, including developing process documents and the full media launch.Management and development of Marketing AssistantRe-skinned home webiste.Improved the SEO for home website resulting in previously unranked search going to a consistent top three.Supplier and agency management.Planning and delivery of new stores launches. Show less

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  LeapFrog

  Jan 2011 - Jan 2013

  Head of Product Marketing, UK, EMEA, ANZ

  LeapFrog is a leading designer, developer and marketer of innovative, technology-based educational products such as the award winning number one children's tablet, LeapPad Explorer. With a focus on developing and delivering products that will provide an engaging and effective learning experience for children and parents.Strategic and commercial lead on licensed content acquisition for UK, EMEA, ANZ markets.Strategic and commercial lead on all product categories including toy, mobile learning and reading.Influencer into US on non US market commercial needs.Full commercial review of financial performance for all categories.Management and development of Product Marketing Assistant.Challenging sales directors on monthly forecasts to ensure key sales opportunities are met in each market.Management of the full product lifecycle.Monthly and weekly review of product performance vs. financial budgets, retailer expectations and forecasts, including identifying incremental opportunities.Launched award winning number one children's tablet, LeapPad Explorer. Show less

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  Cartamundi

  Jan 2013 - Jan 2016

  Head of Marketing & Licensing

  For over 250 years, Cartamundi has been a global leader in playing cards, cards for games and trading card manufacturing. After the acquisition of Hasbro's two key manufacturing plants, Cartamundi also became the global leader in board game manufacturing. The company prides itself on innovative designs and printing techniques including bringing the digital and the physical worlds together through augmented reality, touch code, and RFID technology. Together with their manufacturing expertise, they also produce high quality, fast action card games for consumers to enjoy.Strategic and commercial lead on new licensed category for the retail market across UK, Europe and ANZ. Through challenging existing working practices and ideas I was able to influence key stakeholders (country managers, sales teams, creative and product development) into a new way of thinking about consumer products. Through creating a new brand strategy and introducing category management to the company, Shuffle games became the most profitable consumer category in the company's history. By influencing management and team members, a new marketing and branding practice was implemented.Through my appointment and management of a new PR agency Cartamundi's PR reach went from almost unknown to a leading commentator in the toys, games, and licensing industries. By introducing a new strategy and management of Twitter and Facebook, awareness and reach to consumers continues to increase around 20-25% on a monthly basis.Strategic lead for inbound licensing for UK, ANZ consumer products - influencing strategic longer term Pan Euro planning.Management and appointment of media and TV production agenciesKey support and trouble shooter for smaller EMEA markets - sharing best practices for licensing, branding and product marketing.Key networker within the licensing and toy industries and lead generator for the company. Show less

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  Self-Employed

  Jun 2016 - Sept 2016

  Currently spending valuable time with my adopted son.
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  Bee Licensing

  Oct 2016 - Dec 2021

  Head of Pollination

  A regular contributor to Total Licensing and Toy News on sustainability, the environment and plastic pollution. I founded Bee Licensing to connect brands wanting to get into the dynamic world of licensing. I specialise in sustainable product marketing and licensing.I am currently working pro bono for the NGO, World Toilet Organisation developing brand partnerships to build toilets and clean, safe sanitation for those who currently do not have access to this.With over 15 years experience across product marketing and development, I specialise in making product ranges more commercial through rationalisation and cost effective development. I am one of the founding members of "Products of Change" group within the toy and licensing industry. The group started in order to use our highly connected industries to drive positive change for a more sustainable future.Message me to find out how I can help or just for a chat: trudi@beelicensing.com Show less

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  Products of Change group

  Apr 2019 - Jan 2020

  Founding Member

  The Products of Change group was founded by a small group of passionate individuals after many LinkedIn conversations around the climate emergency and plastic pollution. Being part of the toy and licensing industries we can be guilty of creating, encouraging excess consumerism and waste. We felt that rather than being part of the problem we could use the long reaching connections within these two dynamic industries to drive positive change across the consumer products spectrum. It is easier to drive change from within than sitting on the outside complaining. Together we started with a small group of enthusiastic people from across the industry and this has already doubled in size. Our team of people recognise we can and we must change how we do business and how we create products starting with our own backyards. Together is better. We are finding our feet for the moment but have high ambitions - small steps will lead to great change because we believe in what we do. Show less

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  World Toilet Organization

  Jan 2020 - now

  The silence surrounding the sanitation crisis is beginning to break as evidenced by the Sustainable Development Goal’s inclusion of sanitation on its global development agenda. Sustainable Development Goal #6 calls for universal access to adequate and equitable sanitation and the end of open defecation by 2030. World Toilet Organization is one of the few organizations whose sole focus is on toiletsand sanitation. Breaking the silence on the sanitation crisis is at the heart of what we do. Working with the World Toilet Organisation on a pro bono basis creating brand partnerships and awareness for the organisation in order to build more toilets in key areas around the globe.Please get in touch to find out more and to help us build a more equitable world for all giving clean and affordable sanitation for all.

  • Member Board Of Directors

    Sept 2021 - now

  • Pro Bono work for NGO, World Toilet Organisation

    Jan 2020 - now
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  The Climate Reality Project

  Jan 2020 - Feb 2025

  Climate Reality Leader

  In 2006, Nobel Laureate and former US Vice President Al Gore got the world talking about climate change with the Academy Award-winning film An Inconvenient Truth.It was just the beginning of a climate revolution. Later that year, he founded what would become The Climate Reality Project to move the conversation forward and turn awareness into action all across the Earth.Today, as Climate Reality, we’re a diverse group of passionate individuals who’ve come together to solve the greatest challenge of our time. We are activists, cultural leaders, organizers, scientists, and storytellers committed to building a sustainable future together. Show less

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  Better Futures Forum

  Jul 2020 - Jan 2022

  Volunteer

  We are a forum of people unified by a single objective: to seize this opportunity to transform New Zealand. Volunteer for Better Futures Forum New Zealand working specifically in the communications area.

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  Environment Canterbury

  Jul 2021 - now

  Banks Peninsula Water Zone Committee Member

  Community representative on the Banks Peninsula Water Zone Committee, Canterbury, New Zealand.

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  Sustained Fun

  Oct 2022 - now

  Board Advisor
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  Freelance

  Feb 2025 - now

  Freelance Copywriter

  Freelance copywriter for advertising specialising in product copy, TV and radio advertising.