David Dasilma

Experience

• 

  McDonald's

  Jan 1995 - Jan 2000

  Assistant Manager

  • 2x Employee of the Month• Restaurant “Crew Connect” representative (liaison between corporate head office and staff). I had a special responsibility of softly implementing corporate head office needs, while reporting the restaurant employee climate to C-level staff during a monthly "Crew Connect" meeting. • I got hired as a 14 year old, put on legal hold, and started working at McDonald's on the exact day I turned 15

• 

  City of Surrey

  Jan 2000 - Jan 2002

  Front End Membership Sales Supervisor | General Ledger

  I got hired at SSLC because of my creativity. Leisure Aquatics wanted to attract new gym patrons in new ways and looked to the artistic. I was attending the Vancouver Academy of Dramatic Arts, where I was recruited, and pitched a few out of the box ideas. This led to two successful years of coming up with very “left field” ideas, including creating a security position that would market services and not cause patrons to be concerned of potential crime, which was, in fact a temporary issue. This position led to several arrests and a significant drop in criminal activity on premises, improving the patron experience.• Trained incoming staff in front end operations / membership sales procedures and approaches• Prepared and maintained a variety of office duties as required; stats, updates, deposits• Personally developed innovative and highly creative membership sales promotions-including guest Olympic Medalists, singers, dancers, and tactful billboard display programming• Solely responsible for developing, proposing, and successfully creating the “Greeter/Floater” position as a solution to “sneak ins,” vandalism and locker room theft; essentially a security guard in the guise of a Greeter who presented guests with promotional goods and generally gauged customer satisfaction by engaging conversations. This innovative position I designed was implemented throughout all of the fitness centers in Western Canada owned by Leisure Aquatics. Show less

• 

  The Mobile Solution

  Jul 2003 - Aug 2004

  Assistant Sales Manager

  • Direct Kiosk Cellular Phone Sales for T-Mobile and Cingular/AT&T• Left Position to attend college

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  Office of Senator Mel Martinez

  Aug 2005 - Dec 2005

  Intern

  Responsible for all entry-level duties in the office: Rolling phone calls, setting up boardroom meetings, lunches, travel, reading / screening letters from constituents, reviewing military school applications and making written recommendations on top candidates warranting Senator endorsement.

• 

  US Army

  Jan 2007 - Jul 2011

  WINNER—2009 Army Medical Department Soldier of the Year— (Top Soldier out of over 200,000)RUNNER UP—2009 Army-wide Soldier of the Year—(2nd Place out of over 1.1 Million Soldiers)19 Combat and Peacetime Decorations• Executive Assistant to Army Command Sergeant Major, Colonel, Major• Held US SECRET Clearance• Recorded minutes during top-level classified meetings• Provided key, mission-critical input • Rolled unlimited daily calls, Scheduled meetings, events, and travel• Achieved nearly impossible mission deadlines under extreme levels of duress• Oversaw the flow of 1300 civilian customers per month (vaccination clinic)• Special assignment to Quality Management Division; monitored, tracked andreported medical errors using designated software (Excel, Powerpoint)• Supervised inventory management functions and assisted with 100%accountability and maintenance of company equipment and supplies inexcess of $989, 000; produced a high state of company readiness• Took charge of section and personnel in leader’s absence withoutloss of continuum, maintaining health and welfare of employees• Responsible for the assignment, billeting, accountability, and unitfamiliarization of 63 linguists Show less

  • Public Affairs Advisor

    Oct 2009 - Jul 2011

  • Sergeant

    Jan 2006 - Jul 2011

  • Executive Assistant

    Jan 2007 - Oct 2009
• 

  Vivint

  Jan 2013 - Jan 2013

  Summer Door-to-Door Sales Associate

  • Wake up, attend correlation (sales meeting), ride in assigned car group to turf (targeted sales area), and SELL, SELL, SELL using the very precise and calculated 12-Step sale method. 6 days a week, 12 hours a day. 100% commission. You eat what you sell. This was a short (Summer sales teams) but life changing position. • I worked this position during the Summer in between graduating university in Florida and attending grad school in Los Angeles.

• 

  Perfect Storm Entertainment

  Dec 2015 - Apr 2016

  Development Intern

  Perfect Storm Entertainment is an international media company launched in 2012 by acclaimed director Justin Lin. The company develops, produces and finances compelling feature and television projects ranging from specialized fare to ambitious commercial content that resonate with audiences worldwide.

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  Idea Cartel

  Apr 2016 - Jan 2017

  Executive Assistant

  Temporary Assistant to Showrunner/EP, Eric Lodal.

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  Unplugd

  Sept 2016 - Feb 2018

  Partner and Creative Director
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  Thatch Wholesale Aromatherapy and Trade Supply

  Jan 2017 - Jul 2019

  Operations Manager

  Thatch Wholesale is a seven-figure business with a reachable goal of eight-figure sales by 2022.

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  Elder Options

  Jul 2019 - Jul 2020

  Sales and Operations Manager
• 

  Knockhouse Studios DTLA

  Sept 2021 - Jan 2023

  Marketing Consultant

  Los Angeles's best kept secret (not so secret anymore). High vibe recording studio in Downtown LA equipped with 3 rooms and state-of-the art, next level equipment. knockhousela.com

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  Directive

  Jan 2022 - May 2022

  Paid Media Intern

  Clients supported: Bazaarvoice, Mindtickle, Accusoft, Zapproved, TigerGraph, RocketDocs, Agora, StaffbaseRole and Responsibilities:-Offered full support to Paid Media Strategists and Associate Directors-Certified in Google Search, Display, Video, Measurement, Tag Manager, Analytics, LinkedIn-Cross-trained in Programmatic (StackAdapt) - Set up campaigns for Agora-Managed campaigns, performed keyword research and N-gram analysis, developed negative keyword lists, and wrote effective ad copy (RSA, DSA)-Reviewed and categorized over 1500 websites as part of Total Addressable Market (TAM) verification task-Audited ad channels and campaigns for RocketDocs and Bazaarvoice-Completed PR task for VP of Client Strategy identifying potential guest speaking opportunities for CEO-Completed Directive Institute, a rigorous training program, within one weekWe're the customer generation agency for software brands that delivers on the promise demand gen forgot about.We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through customer generation via organic search, paid media, performance creative, and business intelligence solutions.Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024. Show less

• 

  Upgrow

  May 2022 - now

  Own the optimization and management across PPC channels (Google Ads, LinkedIn Ads, Facebook Ads) to scale and achieve/exceed KPI targets for clients, across Search, Display and Social Media.Manage Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.Manage paid social ad campaigns on LinkedIn, Facebook, and Twitter.Conduct keyword research to identify relevant keywords to formulate strategic account structure.Conduct paid social audience research to identify relevant target users in a structured ad account.Plan and develop compelling ad copy to drive performance while adhering to client’s brand guidelines.Plan and develop A/B experiments to derive learnings and improve account performance.Use Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.Analyze data to draw extract insights and transform those insights into actionable changes that will accelerate performance.Manage multiple client accounts simultaneously across various industry verticals.Manage client relationships in developing, communicating, and executing on strategy and tactics, as well as regular reporting on performance.Implement conversion tracking using Google Tag Manager and integrate UTM tracking. Show less

  • Digital Marketing Manager

    Mar 2024 - now

  • Senior Digital Marketing Specialist

    Jul 2023 - Mar 2024

  • Digital Marketing Specialist

    May 2022 - Jul 2023