Meg Park

Experience

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  Avington Video, Inc./Radio Shack Franchise

  Jan 1989 - Jan 2001

  Manager/ Co-Owner

  Responsible for day-to-day operations. Trained new employees. Oversaw work force of 8 employees. Responsible for product ordering. Ran operation within a budgetary plan. Responsible for daily banking. Implemented merchandising and display activities. Created advertising.

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  Seiko Corporation of America

  Jun 2005 - Mar 2007

  Outlet Store Manager

  Delivered positive results by controlling monthly operations budget and limiting financial discrepanciesOversaw, trained and encouraged 8 employees, promoting culture of efficiency and performance.Generated traffic into the store through community involvement.Rotated merchandise and displays to feature new products and promotions.Oversaw receiving and display of incoming products, meeting planned promotions and seasonal rotation for sales events.Engaged and interacted with customers to create positive shopping experiences and drive revenue growth.Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.Created work schedules according to sales volume and number of employees.Trained and developed new associates on POS system and key sales tactics, which improved process flows.Generated repeat business by delivering exceptional customer service and positive engagement.Established succession planning by training and mentoring 2associates into leadership positions.Reported to district manager regarding all store and staff issues, financial goals and sales.Kept inventories accurate with daily cycle counts and weekly audits to identify and resolve variances.Protected store from loss or theft by setting and enforcing clear security policies. Show less

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  Beach Properties of Hilton Head

  Apr 2007 - Sept 2019

  Creation and implementation of overall marketing strategy for the company.Handled revenue management of over 400 vacation rental properties.Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.Monitored trends in customer buying habits, market conditions and competitor actions to adjust sales goals and strategies.Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.Creation & implementation of targeted marketing campaigns across multiple media.Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.Developed, implemented and enhanced employee targets and operational policies to promote productivity and strengthen team performance.Submitted reports to senior management to aid in business decision-making and planning.Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance.Managed staff of 14. Show less Transformed corporate website and social media platforms to better engage customers and promote sales.Directed successful SEO and link-building campaign to increase website’s credibility and drive traffic.Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocols.Developed innovative and targeted collateral to support overall branding objectives.Handle all aspects of Social Media Marketing.Handle all PPC advertising - including Google AdWords, Bing/Yahoo & Facebook.Briefed senior executives monthly on viability and success of all marketing initiativesRemain up to date on changes taking place that could affect company SEM practices.Led entire company in implementation of new software platform requiring close cooperation among members to share information and develop solutions to meet broad array of deliverables.Managed staff of 2 employees Show less

  • Director of Sales & Marketing

    Jul 2010 - Sept 2019

  • Marketing Manager/Coordinator

    Apr 2007 - Jul 2010
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  VR Marketing Services, LLC

  Sept 2019 - now

  Marketing Consultant

  I work hands-on with vacation rental companies to help them improve their marketing efforts. My areas of expertise include Search Engine Optimization, Pay-Per-Click Management, Social Media Marketing, Owner Recruitment Marketing, Content Marketing, Revenue Management, and general business interests.My website: https://www.megparkmarketing.com/

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  VRMAdvocate

  Apr 2020 - now

  Senior Consultant

  Work with numerous property management companies on improving operations and increasing the bottom line. Areas of focus are revenue management, marketing, operations, implementations and just about every other area of the business....except accounting!