
Joe Chedid
Business Development

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About me
Managing Director at Triple A International
Education

Kensington Court School, London
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St Phillips School, London
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St. Augustine's College, Kent
-O levels & A levels.webp)
The London School of Economics and Political Science (LSE)
2018 - 2022Bachelor of Science (BSc) Politics & International Relations
The University of Manchester
-Civil Engineering
INSEAD
2010 - 2010Essentials of Team Management
INSEAD
2012 - 2012Achieving Outstanding Performance
Experience

Bransom plc
Jun 1989 - Dec 1991Business DevelopmentI worked for Bransom Systems, a division of the Bransom Group of companies. The company delivered leading edge technology solutions to blue chip clients. As an independent consultancy, Bransom was client-focused with a passion for innovation and detail. Business development for IBM mainframe technology and training programmes delivered for IBM AS400.

Console Systems Inc
Jan 1992 - Sept 2002Marketing, Communications & Business Development DirectorDevelop and implement an effective marketing and business strategy to significantly grow the revenues. Devise and implement the marketing and business plan for UK and revise the company’s offering.The company specialized in the development of bespoke systems, with a focus on Manufacturing, Financial, Telecommunications and the Public Sector. Development of a manufacturing software tool, which was an enhancement for MRP software developed in Mantis (4GL) and Control Manufacturing, and Supply Chain Management. Show less

Matrix International
Oct 2002 - Jan 2005Marketing, Communications & Business Development DirectorDevelop and implement an effective marketing and communications strategy for the start-up to significantly grow the revenues. Devise and implement the marketing and communications plan for Europe & US.Led the marketing and communications teams, ensuring that agreed marketing and communication objectives and plans are achieved.Develop and implement the marketing, external communications and brand strategies to support strategic and business objectives and ensure all activity is aligned.Led development and implementation of the brand strategy; responsible for ensuring the brand is synonymous with high quality services and a reputation for excellence across all activities. Led the development of relationships with external agencies and suppliers, including ensuring SLAs are all in place and regular supplier reviews are undertaken Led the development and delivery of corporate website in line with organisational strategy Manage relationships with press and media to increase and influence positive media coverage, in line with the marketing strategies Responsible for reputational risk and crisis communications plansManage creative resources to support all marketing and communications activity across the companyManage two direct reports to ensure alignment and consistency of communications and marketing plans while acting as a professional role model and coach. Show less

Union Properties – Dubai Autodrome
Feb 2005 - Mar 2006Marketing & Events ManagerProvide a senior interface between Dubai Autodrome and clients; managing relationships with key business partners and was responsible for negotiating partner agreements. Developed close working relationships with Autodrome’s partners and a clear understanding of their business in order to contribute to their objectives while fulfilling our own.

Headline PR – Publicis Group
Mar 2006 - Dec 2006Senior Accounts DirectorDevelop and implement communications and PR plans for clients and manage their timely delivery and on budget. Responsible for the creation of integrated communication strategies and Corporate Social Responsibility (CSR) to enhance the brand and identity of clientsDevelop new ideas and strategies for existing clients and identify opportunities to demonstrate new initiatives on behalf of clients Responsibility for capacity and resources to achieve objectives, within agreed timescale and budgetMaintain senior level contact on a regular basis and ensure full understanding of client business requirements, budgeting and PR needsDevelop and implement management plansPlan and implement Customer Relationship Management activities Show less

Mohammad Al Mojil Group
Sept 2007 - Nov 2009Director of Marketing CommunicationsLed the communications change management prior to MMG’s successful IPO offering. I developed the policy change processes, procedures, working practices and guidance to promote effective communications prior to the stock listing.I led the change management from concept to execution; planning, managing and monitoring the implementation of changes, including impact assessment, resource analysis, crisis management and contingency planning.Created and managed the IR department prior to Tadawul listing in KSA.The successful communications change management strategy I implemented transformed a family business into a transparent publicly listed company. The communications strategy achieved its objectives by having the IPO four times over-subscribed. Award: “Best IPO Media Campaign, 2008” – ‘Arabian Business’ Saudi Achievements Award, May 2008 Show less

INSEAD
Dec 2009 - Nov 2015Associate Director of Communications (inc Media & Public Relations, Events)Led institutional & marketing communications, public relations, alumni, media relations and eventsDevelop and implement the communications and marketing strategy for the recently established campus by providing a clear strategic direction for the communication and marketing activities ensuring that all campaigns effectively deliver INSEAD’s priorities.

Triple A International Group
Dec 2015 - nowDirector
SGI
Dec 2015 - Nov 2018Head of Investor RelationsResponsible for the Company’s capital raise efforts for equity and joint venture equityPrepare investment memorandums and presentations to various external stakeholdersDefining and modelling the relevant current state and future state processes and data flows for Crisis ManagementStakeholder ManagementPrepare economic and analysis of investment opportunitiesPlan investor relations calendar of investor forums, roadshows and other investor and analyst eventsDevelop press releases, digital marketing, public statements, key messages, Q&A’sPlan and support proactive investor and research analyst targeting and relationships Show less

Family Office
Nov 2018 - Dec 2019Investor Relations & Risk ManagementReporting to the Chairman of a family owned business of one of the most successful group of companies in Oman. Operating in sectors including Investment Fund, Financial Services, Banking, Oil & Gas, Engineering, Construction, Logistics, Hospitality and Manufacturing.

Triple A International
Jan 2020 - nowManaging DirectorTRIPLE A INTERNATIONAL• Establish turnkey DNA forensics laboratory for governments• Establish molecular diagnostic laboratory for the early detection of cancers• Facilitate project finance through international banks• Establish hospitals and provide hospital management services through our partner (the largest private hospital group in the United Kingdom)• Facilitate high-level international funding ($100m+) for Government/Private projectsTriple A International serves as a representative for a prominent Chinese state-owned company, which is publicly listed on stock exchanges across North America, Europe, Asia, and Australia.The organisation is a dynamic multinational conglomerate specialising in construction, equipment, and financial services.Construction activities include:• Airport construction (runway and terminal buildings, including terminal equipment)• Civil works including bridges, tunnels and municipal projects• Commercial property• Highways• Hydroelectric power• Infrastructure• Marine• Oil & Gas (onshore and offshore)• Oil & Gas storage, Pipelines• Railways• Residential property• Solar energy• Wind turbine (onshore & offshore) Show less
Licenses & Certifications

Certified IPO Communications Specialist
International Academy of Financial Management
Languages
- enEnglish
- frFrench
- arArabic
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