Yara Coker

Experience

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  Andrescarnederes

  Jan 2007 - Nov 2007

  Waitress
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  TIS_Productions

  Nov 2007 - Aug 2008

  Casting and Press Assistant
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  TV SHOW “VIAJEROS”

  Sept 2008 - Sept 2009

  Hostess and Journalist
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  La Clef

  Jan 2009 - Jan 2010

  Cultural and Language Studies Exchange Student

  Achieved B2 (Advanced) level of French Language studies

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  DLB GROUP/ OGILVY

  Jan 2010 - Apr 2011

  Production Assistant
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  LULOFILMS

  Apr 2011 - Sept 2011

  Film and documentary producer
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  Global Media Desk

  Mar 2012 - Feb 2013

  Global Project Specialist

  Drove sales and negotiated with clients and providers to produce over 50 media and interpreter projects simultaneously over multiple continents• Managed 50+ global media and general projects, including photography, video, interpreting, film, TV crew, and events planning, resulting in $75K in revenue for the company

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  Digital Force inc.

  Feb 2013 - Jan 2014

  Multimedia Specialist

  Leading media production service in New York serving industries in entertainment, business, education, and healthcare• Spearheaded tactical execution of strategic marketing campaigns via targeted email communications, social media, and paiddigital advertising• Created and managed content to promote company’s services via social media and email

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  GJ Comunicaciones

  Feb 2014 - Mar 2015

  Account Manager

  Leading public relations agency serving over 30 active clients, including Amazon, Amazon Web Services, Apple, Twitter, Facebook,Salesforce, Airbus, and Deloitte for 25+ years on communications and public relations• Managed accounts with Twitter, Deloitte, The Universal Channel, Corferias, and Pet Food Institute to developcommunications, public relations, and marketing strategies• Analyzed data and utilized analytics to create and manage content to distribute to platform and media, utilizing bilingualcommunication in English and Spanish• Created and implemented communications and marketing strategies aimed at positioning clients' brands in Colombia bymanaging all aspects of clients' proactive presence in local media market, including developing partnerships with brands andinfluencers, coordinating press tours and interviews, and developing digital strategies• Spearheaded Twitter launch in Latin America by collaborating with Head of Communications for Twitter LATAM and teamsin Brazil, Argentina, and Mexico to plan and execute joint communications and digital marketing strategy, resulting in TwitterColombia being #1 country in Latin America, achieving 150+ publications per month in Tier 1 target media• Achieved $500K ad value by developing relationships between Twitter and most influential media outlets in Colombia• Oversaw Twitter World Cup campaign in Colombia, generating 35.6 million tweets for campaign for Brazil vs. Germanymatch, 40 million impressions, and 15 million users, increasing brand awareness, new users, and level of usability Show less

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  Twitter

  Feb 2014 - Mar 2015

  Account Director Twitter Colombia
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  FLUVIP - The Martech Group

  May 2015 - Apr 2016

  Head Of Communications

  Online marketplace connecting brands with influential content creators. 800+ brands and agencies throughout Latin America and the U.S. Hispanic market• Established Communications Department, and spearheaded overall communications strategies, driving public relations engagement in 4 countries in Latin America to increase brand awareness in market• Planned and developed communications strategies. Managed content marketing by creating and distributing content pieces including press releases, promotional videos, and email marketing campaigns• Acquired and increased overall revenue by creating, launching, and overseeing Digital Video Marketing Department, resulting in additional $4,000 in monthly fees per client, including Sony and Visa• Oversaw social media strategies and content creation, and conceptualized, planned, and produced viral promotional videos featuring musicians and celebrities including Piso 21 and Pasabordo.• Developed partnerships i.e. micliostyle campaign, achieving 31.8 million impressions, 38,000+ clicks, and 1,000 hashtag mentions with 14 paid influencers, obtaining 3.9 million users reached and positioning campaign as trending topic• Planned and produced $6,000 brand activation campaign for Sony, including viral video, influencer plan, and media events to boost product launch, resulting in 237 hashtag tweets, 11.9 million impressions, and 5800+ clicks • Oversaw company launch event in Peru, increasing brand awareness in market by developing and maintaining positive relationships with media, achieving over 30 publications in targeted media• Developed and managed databases of 100,000+ contacts, including journalists, media contacts, agencies, and influencers, while creating and managing 50 email marketing campaigns with Mailchimp• Planned and coordinated FLUVIP's participation in two major technology and three influencer and media events, increasing brand awareness and developing relationships, building loyalty among influencers and media Show less

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  RUBICA

  May 2016 - May 2017

  Digital Marketing Manager

  Digital Marketing Agency consulting clients in 10+ countries around the world on consumer products• Formulated and developed social media and online marketing strategies for brands in compliance with marketing, customersatisfaction, sales, and innovation deliverables and goals• Analyzed website's performance for optimization, oversaw paid advertising strategies such as SEO, SEM, and paid socialmedia ads (Facebook, YouTube and Instagram) strategies, doubling Locatel’s Facebook and Instagram channel sizes,increasing Locatel e-commerce sales by 30%, and increasing conversation rates and CTR (click-through-rate) by 15%• Managed social media and digital marketing ad campaigns while leading teams of digital managers, community managers,designers, and web admins, developing and implementing digital strategies• Conducted benchmarks, monitored customer, market, and competitor activity to identify opportunities• Generated creative content for social media, conceptualized promotion campaigns to increase brand awareness and sales, anddeveloped partnerships with influencers, improving social media interactions and engagement Show less

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  Maison Retreats

  May 2017 - Jan 2019

  Property Manager

  Managed 10 properties across Miami, and Colombia, ensuring seamless operations and maximizing rental income.- Oversaw property maintenance, coordinating repairs, renovations, and inspections to maintain compliant, well-maintained properties.- Supported the marketing team with effective marketing tactics and leveraged social media to enhance property visibility, attracting potential renters.- Conducted tenant screenings and move-in/move-out procedures, upholding high-quality occupancy standards.- Addressed tenant issues promptly, ensuring satisfaction and achieving high tenant retention rates. Show less

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  Private Family Office

  Apr 2019 - Jan 2021

  Personal Assistant
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  MileniumGroup

  Jan 2021 - Jan 2022

  Strategic Partnerships Consultant

  Marketing and communications agency with 100+ consultants in 11 offices serving 100+ clients in LATAM and the U.S.• Identify new business opportunities, acquire new accounts to drive revenue and growth, and develop communications and marketing strategies.• Create and oversee digital strategy implementation and staff, consulting on digital marketing strategies and brand awareness• Develop social media plans, manage monthly digital marketing campaigns, identify prospects, develop proposals, cultivate and maintain relationships with new and potential clients Show less

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  Candid

  Jan 2022 - now

  As a Marketing Manager, I have a crucial role in the growth of Candid's technology Products. I oversee the planning and execution of multi-platform marketing campaigns across Facebook, LinkedIn, Google, and YouTube. I collaborate with agencies to plan and develop media advertising campaigns and work alongside other teams such as design and web development to enhance our products and create digital assets for our campaigns.One of my key responsibilities is working with the Director of Growth Marketing to understand revenue goals and develop project plans, strategies, and status reports. I ideate, strategize, and plan email marketing and paid media marketing campaigns for new customer acquisition, retention, and marketing growth for our Data/tech Products.As a Marketing Manager, I leverage data from various platforms like Tableau, Pardot, and other analytics tools to plan and execute campaigns, utilizing automation platforms such as SalesForce Marketing Cloud and Pardot.Additionally, I oversee the development, optimization, tracking, and reporting of our executed campaigns to ensure we meet our targets and goals.As the Marketing Manager, I oversee a team of two Marketing Specialists responsible for managing Candid's e-learning marketing campaigns, including the Candid Learning Blog, Candid Learning Newsletter, and email marketing campaigns. Additionally, I lead the marketing efforts for one of our tech product’s programs- Seals of Transparency. The program acknowledges non-profit organizations that offer clear and accurate information about their operations, finances, and impact. These organizations can earn up to four levels of Seals, which helps boost their visibility and credibility with donors who value transparency and accountability. Show less

  • Marketing Manager

    Jan 2023 - now

  • Digital Outreach Marketing Manager

    Jan 2022 - now