Raymond Dueñas

Experience

• 

  TARA, Ink.

  Jul 2008 - Jan 2009

  Executive Intern

  Worked directly under the executive assistants to the two principles of the company.Contacted clients from different divisions to follow up on contracts and programs.Made memos and clips of media attention for all clients.Worked on site at client events including galas, art shows, openings, and parties .

• 

  University of Florida GatorNights!

  Aug 2010 - Dec 2011

  Student Assistant

  Concession stand & food bar staffing, game room monitoring, and other various duties assigned.Assist vendors in different novelties for themed weeks.Attended 2010 National Association for Campus Activities Conference in Chattanooga, TN looking for vendors for events.

• 

  Terry Hines & Associates

  Oct 2010 - May 2011

  Gainesville Intern

  Communicate with staff via internet email and phone on a weekly basis for updates.Advertise and promote different Paramount features to Gainesville audiences by distributing merchandise and creating events throughout the college town.Attend and survey movie screenings and report to company.

• 

  The Collier Companies

  Jan 2011 - Sept 2012

  Leasing Specialist

  Presenting tours of our show-units and models for clients to view prior to signing.Accommodate current clients to make living as pleasant as possible.Make sure all paperwork is completed, flyers handed out and office kept clean.Present proper decorum for current residents as a means to keep their business and have them re-new.

• 

  Miami Herald

  Apr 2013 - now

  • Oversee the Miami Herald's long-running and coveted Silver Knight Awards program. Manage relationship and logistics with School Coordinators, student Nominees, sponsors, company leadership, venues, and vendors for complete ownership of program fulfillment.• Lead company's community relations and philanthropic partnerships throughout South Florida to position brand, company, and personnel in the appropriate spaces, organizations, and boards related to mission and vision.• Collaborate closely with Journalism Sustainability and Partnerships Senior Director on focused initiatives, donor funding, event logistics (live & virtual) marketing materials, and data cataloging.• Manage the planning, logistics, coordination, production and execution of community, fundraising, and informative events hosted and moderated by leadership and Newsroom talent.• Establish and execute general marketing and promotion of company initiatives and accomplishments throughout media campaigns . Show less • Development, implementation, and execution of sponsored events such as Silver Knight Awards and Herald Hunt• Identify quality prospects, provide activation ideas, event concepts, execution strategies and other creative co-branded and advertiser-owned opportunities during client and sponsorship sales meetings• Finalize sponsorship agreements, confirm third-party vendors, perform site walk-throughs in preparation for events• Grow digital budget and introduce new tactics, solutions, and campaign maintenance for key accounts • Manage logistics, production, budget and advertising plan in order to maximize event awareness and attendance • Manage trade relations with our media trade partners including marketing initiatives, media buy schedule, budget, ad placement and the fulfillment of all agreements• Facilitate ideation, produce presentation tools, and host product-based webinars aimed to educate advertisers and agencies on MHMC’s offerings including Miami.com website, INDULGE Magazine, and core events Show less • Work in tandem with Multi-Media Marketing Specialists to achieve and exceed digital revenue goals monthly and annually. Coach and collaborate with them to transfer knowledge of digital offerings, trends, strategies, and results.• Target and build relationships with clients to understand their desired state of business based on digital growth potential. Understand and assess areas of growth within their industry for multiple offerings in digital products.• Formulate a solutions-driven digital media plan for client based on their intended return on investment and optimize accordingly as to maintain or increase success of campaign.• Submit proper reporting and detailed campaign synopsis on successes based on industry metrics and make recommendations for future campaigns based on what products and placements worked best.• Prepare presentations that will educate clients and other internal salesforce on digital offerings and platforms.• Review weekly campaign progress with Digital Sales Director and analyze potential for new business development and current clientele based on current advertising and marketing efforts.• Maintain knowledge of unique sales opportunities as a means to keep up with the ever-evolving digital media realm. Show less • Internal support serving as liaison for Multi-Media and Digital Marketing Specialists in an effort to retain and grow business as well as actively enhance relationships with advertisers.• Build impactful programmatic campaigns with suggested best practices, while closely monitoring for optimizing to the client's needs for best performing tactics using platforms such as Centro, Simpli.Fi, Yahoo! Apt, etc. to better their performance using our interactive marketing tools.• Work as a collaborative resource to Marketing Specialists and an informed go-to person for our advertisers with a focus on resolving advertiser issues, tracking contracts, up-selling and retaining accounts.• Create interactive campaigns using programmatic solutions and contract negotiations while maintaining weekly communication to avoid potential issues and optimize opportunities. Show less • Provide internal support services to account executives such as searching inventory, ordering online placements in billing and trafficking, campaign tracking and optimizing, and campaign reporting.• Product coordinator for Cars.com; day to day operational support for product verticals, input orders, provide reports as needed, and work directly with external products team.• Oversee and maintain accounts running campaigns on various products (Car.com, Dart Sales Manager, Doubleclick for Publishers, Yahoo APT, Xtend, Simpli.fi) with over five million dollar annual revenue.• Follow up on campaigns daily and communicate potential issues or opportunities as well as provide creative support, solve technical issues, and respond to emails/phone calls to external clientele.• Attend all sales training programs and coordinates external trainings with product verticals as needed.• Coordinate, order, and report any and all business trade agreements to external partnerships. Show less

  • Manager, Events & Community Affairs

    Sept 2021 - now

  • Event Marketing Assistant Manager

    Oct 2017 - Sept 2021

  • Digital Marketing Specialist

    Mar 2016 - Sept 2017

  • Digital Campaign Manager

    Feb 2015 - Mar 2016

  • Online Product Specialist

    Mar 2014 - Feb 2015

  • Advertising Sales Coordinator

    Apr 2013 - Mar 2014