
Todd G. Bailey

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About me
Business Advisor helping Private Practice Audiology clinic owners thrive in a complicated market TODAY!
Education

Washington State University - Carson College of Business
-Bachelor of Business Administration - BBA Marketing and EconomicsActivities and Societies: Delta Sigma Phi Men's Fraternity. WSU Dad's Weekend Committee Member.
Experience

Cardinal Health
Nov 1997 - Oct 2011Cardinal Health is a Fortune Global 500 healthcare corporation in pharma/radiopharmacy distribution, medical device manfacturing, acute care distribution, laboratory capital/diagnostics/supplies distribution, healthcare logistics and technology to approximately 75% of the US hospitals.The Ambulatory Care Group of Cardinal Health was primarily an acquisition of Bergen Brunswig Medical in 2001 to add Bergen's physician office segment business to the free standing surgery center business of Cardinal Health. Around 2015 Cardinal Health sold its Ambulatory Care Physician Office business to Henry Schein while retaining the surgery center business within Cardinal Health distribution.*Direct execution of Ambulatory Care sales strategy over three regional Pacific Northwest teams including three Region Managers, 30 sales reps, inside sales, and support teams.*Responsibility for developing the Region Managers as my direct reports, to ensure their performance and the performance of their teams.*Evaluate monthly/quarterly/annual performance and execute Perfomance Management plans as necessary.*Drive key national and regional sales and marketing initiatives as required. *Expand market share and increase profitability of the region. *Collaborate with cross channel functions and corporate teams on regional and national strategies and functions. Includes Acute Care distribution, Manufacturing teams, Pharmacy teams, etc.*P&L responsiblity for sales, margin, expenses, operating income goals. *Reported to the National VP of Sales for the Ambulatory Care business unit of Cardinal Health.*Successfully collaborated with the various Cardinal Acute Care teams to lead and secure the first Cardinal Ambulatory Care regional IDN agreement for Ambulatory Care services and products in the PeaceHealth clinics in Washington and Oregon. Show less *Lead the Spokane Division distribution sales team, responsible for growing revenue and gross profit annually.*Develop and maintain key vendor relationships and strategic promotions to drive incremental sales and joint market share.*Conduct quarterly sales training meetings featuring strategic vendors and new product and service offerings.*Drive capital equipment sales in physician office laboratories, free standing surgery centers, long term care centers, multi-specialty clinics, hospital owned clinic networks, and independent physician offices. *Co-travel with all representatives to drive accountabilites around territory growth expectations including new customer acquisition.*Establish annual sales budgets by territory representative and execute performance management initiatives to achieve financial goals. *Collaborate with the Division Manager to project quarterly sales for the division and develop GAP plans as necessary.*Implement national training and sales initiatives as necessary.*Promoted to Region Director of Ambulatory Care Sales, West June 2009.*Performed consistently in the top two regions nationally for gross profit margin 2006-2009.*Lead Ambulatory care in 2009 on Total Lab Sales scoreboard and on Lab Instrumentation scoreboard. Show less
Region Director of Sales Ambulatory Care
Jun 2009 - Oct 2011Regional Sales Manager
Nov 1997 - Jun 2009

Phonak
Feb 2012 - Sept 2018Phonak is the primary global brand of Sonova Corporation, the world's largest Hearing Healthcare manufacturer of hearing aids and other specialty hearing devices and accessories. Phonak (Sonova USA) serves multiple sales channels including Independent Commercial (Audiologists, HIS, and ENT practices), Buying Groups, Retail chains, Managed Care networks, and Government. National Accounts is a multi-million dollar channel for Sonova USA.*Lead the National Account team- Three NAMS, one National Accounts Coordinator.*Negotiation and contracting responsibilty for all national commercial partners including buying groups, managed care organizations, Kaiser.*Evaluated new national partners based on potential market share and revenue growth, strategic alignment, value proposition differentiation, and competitive advantage to Phonak.*Collaborate with Senior Management on strategic initiatve planning and execution.*Collaborate with key cross-functional teams (Marketing, Finance, Product Management, Regional Directors and their teams, Value Added Services, Customer Care, Operations, and Legal & Compliance)*NAM development.*SMT quarterly reporting with corrective action plans as necessary.*Develop, implement, and manage key protocols around monthly/quartlery/annual rebate reporting and partner rebate payouts. *Collaborate with NAMs and partners on joint strategic field initiatives to grow Phonak sales via field driven sales programs and promotions for strategic partner members and providers.*Communicate to the field sales organization via multiple channels, including national sales meetings, key promotions, changes to Phonak/partner relationships, new partners, strategic partner changes, etc.*Successfully renewed Kasier contact in leveraging new rechargeable technology with premium price point. Resulted in higher ASP and share. *Developed rebate approval process standarizing reporting, reducing payout errors and NAM admin time. Show less *Provide leadership to the Territory Sales Managers and Specialty Business Managers to grow the Phonak market share and sales within the hearing device market regionally. *Recruit, hire, train and drive the career development of the region's TSMs and SBMs.*Collaborate with the VP, Commercial Channel, SMT, and cross functional teams to execute strategic direction and implementation of tactical plans to drive existing and new business opportunities. *Sales budget development, quota setting, and expense management.*Performance Management as an ongoing activity.*Drive value add programs and other accountability metrics at the field level (marketing events, Clinical Trainer contacts, new accounts, promotions, practice management programs, and strategic initiatives)*#2 Region Director 2015/1016- Promoted to Director of National Accounts*Developed the Phonak Extended Wear Territory Manager of the Year 2015/2016*Recruited and hired the Phonak Rising Star of 2013/2014*West team turn around within first six months with Phonak in 2012;+10% YoY Show less
Director National Accounts
Apr 2016 - Sept 2018Region Director, Commercial Channel
Feb 2012 - Mar 2016

Century 21 Beutler & Associates
Apr 2019 - Dec 2019Licensed Real Estate BrokerReal Estate professional providing licensed services to buyers and sellers of real estate in the Washington region.

Sustainable Business Development
Jan 2021 - nowBusiness Advisor focused on independent Hearing Health Care practices (ENT, Audiology, HIS) across the USA to increase revenues and profitability leading to increased Ownership value of the business long term. Our key focus is to implement SBD's proprietary programs around the drivers of revenue and profitability to increase both for the practice owner . Includes staff training, KPI development/aggressive management, practice assessment, financial and operational goal development and execution, and marketing strategy and execution via strategic partnerships, and exit strategies. Show less
Business Advisor
Jan 2021 - nowBusiness Advisor
Jan 2021 - now
Licenses & Certifications

Washington State Real Estate Broker License
State of Washington DOLApr 2019
Volunteer Experience
Registered volunteer
Issued by Epilepsy Foundation of Washington, Spokane Chapter on Jul 2019
Associated with Todd G. Bailey
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