Vinay Anand

Experience

• 

  State Bank of India

  Jun 2013 - Jul 2013

  Summer Internship

  - Studied the level of satisfaction of customers regarding the services and products provided by SBI.- Drafted questionnaire and collected data from 80 respondents.- Formulated and recommended strategies to improve satisfaction level of customers.- Generated 6 new leads for business.- Responsibilities – Competitor analysis, Gap Analysis, Market Research, Lead generation.

• 

  DIGISMART DIGITAL MEDIA PRIVATE LIMITED

  Jul 2014 - Mar 2020

  Assistant Manager - Analytics

  - Developed predictive models for user retention and email marketing revenue growth.- Conducted exploratory data analysis for in-house mobile apps.- Created and maintained business AOPs, ensuring daily tracking of business margins.- Worked with cross-functional teams to ensure smooth project execution.- Analyzed web traffic and performed text analysis for email campaigns.

• 

  CoolBoots

  Mar 2020 - now

  - Developed in-depth data reports for investor presentations, leading to successful funding rounds.- Automated web scraping projects to collect and profile data for sales pitches.- Managed a team of 11, overseeing affiliate marketing strategies for in-house apps.- Delivered data-driven insights to enhance user acquisition and retention strategies. - Analyzed user behavior to provide actionable insights for marketing initiatives.- Conducted cohort analyses, user segmentation, and long-term trend evaluations.- Collaborated with cross-functional teams to improve marketing and operational strategies.- Performed Life Time Value (LTV) and Customer Acquisition Cost (CAC) analyses.

  • Senior Manager - Corporate Planning & Business Analytics

    Apr 2021 - now

  • Deputy Manager - Analytics

    Mar 2020 - Apr 2021