Apryl Lundsten

Experience

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  Sacramento This Week Newspaper

  Jan 1988 - Jan 1989

  Associate Editor

  Responsible for organization of articles, assigning writing to staff, managing staff, writing articles, editing, typesetting, computer layout and manual paste-up.

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  Winter Graphics/IRL & Associates

  Feb 1989 - Aug 1993

  Art Director/Graphic Designer

  Art directed and designed print collateral for a variety of associations, government agencies and businesses.

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  University of Southern California

  Oct 1993 - May 2004

  Web Developer/Graphic Designer

  • Created and edited an online teaching and technology journal called "The Learning Edge"• Produced online audio and video pieces to accompany journal.• Planned and coordinated technology-related conferences and events.• Created and taught technology-related classes to faculty and students.• Project manager for teaching and technology projects, working closely with faculty.• Developed and designed instructional and administrative websites.• Designed brochures, fliers, books, annual reports, and more for faculty, departments and students. Show less

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  Self Employed

  Jan 2000 - Jan 2017

  Multimedia Producer & Journalist

  My role as multimedia producer includes creating, directing and managing a variety of projects, including podcasts, videos, websites, books, radio pieces and articles.• Work includes:• National Public Radio • American Public Media• KPCC, Southern California Public Radio• KDB Radio Santa Barbara• Travelocity• Sunset Magazine• TV Guide• American Girl• Scholastic• PBS Kids• ElleGirl Magazine• Teen Magazine• All About You Magazine• Twist Magazine• Girls' Life Magazine• First for Women Magazine• Trazzler• Valley Life Magazine• Norton Simon Museum• California State Parks Foundation• Suck.com• Penguin Publishing/Books• Tana's Habitat• Atomic Ranch Magazine• Pasadena Magazine Show less

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  Marketplace/American Public Media

  Sept 2005 - Feb 2009

  Features Reporter focusing on pop culture, current trends and profiles of workers. Stories:• Tax Whammy for Winners• Economy Leads Kids Back Home• The Dangers of DIY• Once Upon a Time: Disney Princesses• Coming of Age• A Youthful Cocktail Marketplace:• Features Reporter and Reporter for Work and Family Desk.• Pitched ideas at daily morning meetings.• Edited audio pieces.• Helped cull information for Hurricane Katrina diaspora database.• Wrote promos.Marketplace Money: • Produced call-in advice segment.• Pitched weekly feature ideas.• Conducted pre-interviews.• Wrote host scripts.• Directed segments.• Edited audio.• Wrote promos. • Features Reporter.

  • Freelance Reporter

    Feb 2002 - Feb 2009

  • Producer

    Sept 2005 - May 2006
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  LA Podsquad

  Dec 2005 - Dec 2009

  Executive Producer/Owner, Podcasting

  Started one of the first podcast production companies, creating a journo-marketing style based on NPR storytelling and production. Produced online audio/video documentaries, series, how-tos, travelogues, guides, public service announcements, and more. Clients include: • Norton Simon Museum• Conde Nast/Bon Appetit Magazine• Travelocity• PBS Kids• California State Parks Foundation• Forum for Urban Design, NYC • Eastern Arizona College• Palm Springs Bureau of TourismHighlights:• Travelocity's Window Seat Podcast Series was awarded the 2007 MarComm Platinum award from the Association of Marketing and Communications Professionals. • Company was featured in Lucky Magazine, The New York Times and the book "Slackonomics."• Produced podcasts from conception to completion, including developing show formats, editorial calendars, production budgets, writing scripts, project management, and audio editing.• Consulted with organizations to integrate podcasts into their existing websites.• Wrote press releases for organizations to promote podcasts.• Produced, art directed, and managed LA Podsquad website.• Co-hosted and produced monthly hyper-local podcast "Eagle Rock Talk," focusing on news, business and personal stories of Northeast LA. Show less

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  KDB Radio

  Jul 2010 - Sept 2011

  Features Director

  KDB was Santa Barbara’s locally owned and operated classical music station. I was brought on board to help strategize the creation of NPR-style programming as part of a plan to grow the audience and broaden content beyond music to include performing arts coverage and feature stories.• Developed editorial schedule, story ideas and pitches.• Produced, reported, and mixed interview and feature pieces about performing arts, classical music and local non-profit organizations. • Coordinated community outreach with local performing arts venues.• Hired and oversaw freelance producers and engineers.• Conducted interviews with food critic Ruth Reichl, pianist Hershey Felder, puzzle master Will Shortz, and folk legend Peter Yarrow, among many others. • Produced fifty-plus feature series, including conversations with Bill Moyers, coverage of the 2011 Santa Barbara International Film Festival, and PSAs on local issues. Show less

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  University of Southern California

  Sept 2011 - now

  Director of Digital Projects for University Advancement Communications

  I was brought on to develop the department’s digital communications division, focusing on web, video, audio, email, multimedia, and social media. My responsibilities include:• Strategize, implement, and manage the department’s web site. • Cull relevant news stories and curate news section of Advancement website.• Oversee production of Campaign marketing videos and multimedia content.• Write web content, press releases, letters, and marketing materials. • Create social media plan for Campaign.• Manage and update Advancement website using Wordpress, Expression Engine, Pantheon. • Graphic design, Photoshop touch-up, and web design for Campaign materials and website.• Manage outside vendors and freelancers: producers, editors, production companies and tech teams.• Project management of web, podcast, video and multimedia projects from conception through post production. • Video/Audio Production: pre-production, editing, post production.• Lighting/audio set-up for shoots.• Art directing video and photo shoots. Show less