Camille De La Gravière

Experience

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  Ronzoni Foods Canada

  Jun 2010 - Jul 2010

  Digital marketing Intern

  Ronzoni Foods, Ebro foods' branch. N°1 food group in Spain. N°1 worldwide for Rice. N°2 worldwide for Pasta manufactureDigital Marketing: - Analyzed competitors’ visibility & improved the brand’s visibility on Facebook.- Recommandations for the website’s strategy.

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  Insights by Kantar

  Jun 2011 - Jul 2011

  Enquêtrice
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  Satisfecit Editions

  Sept 2011 - Sept 2011

  Sales Representative

  Negotiated the referencing of products in every book store in Lyon. Results: Sales increased by 50% vs last intern.

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  EY Société d'Avocats

  Jul 2012 - Sept 2012

  Junior in M&A. Legal Department.

  N°1 on FR M&A market since 2006Developed an asset contribution treaty. Analyzed business law issues and presented them during lawyer’s meetings.

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  Colgate-Palmolive

  Jan 2014 - Jun 2014

  Assistant Brand Manager Home Care Division

  Managed Soupline's Brand (100M€ Revenue) in collaboration with the Brand Manager and the Senior Brand Manager, Leader of fabric softeners and 1st Brand of CP France. Evaluation: High performance.- Analyzed (Nielsen) market trends to identify business opportunities and issues. Recommendations & Creation of follow-up table. Qualitative analyses (shopper connect, trial panels)- Managed relationships with agencies and trade to develop sales, in-store and customers’ material and in-store events.- Managed relationships with a US agency aimed at improving Soupline’s website (SEO, discounts, advertisings, consumer tips...) - Managed a private sale for Soupline Glisse Parfaite on Ventesprivées.com- Managed a press agency to develop press releases when launching new products. - Presented a New Brand plan to the Home Care Manager and the Trade during a trade meeting. Show less

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  Danone

  Jul 2014 - Dec 2014

  Evian Global - Brand Equity

  Managed Evian’s Brand equity in collaboration with the Global Brand Equity Manager, the Digital Manager and the Junior Digital Manager. Evaluation: High performance- Analyzed love brands’ communication strategies & contributed to the definition of the new brand communication structure.- Contributed to the brief of the 2015 new copy with BETC / Group M / digital, PR and activation agencies. - Wrote a brief for a new identity pack and participated to the brief with the agencies. - Wrote a brief for the new Evian Fruits&Plants film and briefed the agency. - Managed the internal activation for the launch of KENZO limited edition.- Briefed and negotiated a contract for an official photographer for the brand. - Managed the sale of 2013 limited edition stocks in different countries. - Reported the latest WW copies, digital campaigns and new communication technologies (ex: augmented reality) - Managed operational countries’ needs (ex: Helped UK get the right creatives for their January campaign). Show less

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  PwC

  Jan 2015 - Jun 2015

  Retro/Prospective of the FMCG sector in France - ESSEC FMCG Chair Project

  Writing of a book on the retrospective and prospective of FMCG in France: Title: "Grande Consommation 1985 - 2015 - 2045"Retrospective: Study of the past 30 years of FMCG in France with CEOs (Emmanuel Faber, Laurent Solly, Richard Girardot...) Prospective: Imagination of the future mega trends, and their impact on FMCG in France (scope: 2045) with PwC. Organisation of an event at the CESE (the Economic, Social and Environmental Council) for the 30 years of the ESSEC FMCG Chair, in partnership with Carrefour, Danone, Lesieur, Unilever, SCA and PwC. Presentation during the event in front of top FMCG and retailer's management (Noël Prioux, Laurent Zeller...) PR on the event:- Le point: http://etudiants.lepoint.fr/les-30-ans-de-la-chaire-grande-consommation-de-lessec/- Les echos: http://www.lesechos.fr/journal20150924/lec1_idees_et_debats/021345569499-retour-sur-trente-ans-de-grande-conso-1158647.php- Les echos: http://www.lesechos.fr/supplement/20150601/directions_marketing_commerciales/02179492892-lessec-fete-les-30-ans-de-sa-chaire-produits-de-grande-consommation-1124050.phpBook: http://fr.slideshare.net/PwCFrance/etude-pwc-et-essec-grande-consommation-1985-2015-2045 Show less

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  Google

  Aug 2015 - Jul 2016

  Marketing Project Coordinator

  1/ Market researchManaged both consumer insights’ studies and cross-media researches for top TV spenders in collaboration with the Head of Market Insight, and French, Spanish and Italian managers- Collaborated with internal teams(agency, sales, QM, MI) on a meta-analysis on 1000+ TV campaigns to determine the optimal budget allocation of TV and YouTube to maximise reach at stable costs- Managed, analyzed and presented consumer insights' studies: Beauty path to purchase for L'Oréal (in collaboration with Nielsen) / YouTube audience study / Mobile eye-tracking on YT app vs competitors (Printemps des Etudes’s best study of the year)- Analyzed the top french mobile (sites and app) rising trends for Google VPs & senior executives. - Adwords and YouTube Certification + GOMP: The Google Online Marketing Program.2/ Marketing project coordinator on SMB'sLed marketing acquisition strategy in collaboration with the Marketing Acquisition Manager and coordinated the sales and sourcing teams.- Identified business opportunities (field/trends), planned and coordinated the acquisition strategy for the sales - Organized marketing and sales events to inspire/educate/engage the most valuable prospects- Analyzed Performance: Tracked effectiveness and channel mix to improve ROI, processes and plan campaigns Show less

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  Unilever

  Jan 2017 - Apr 2018

  Brand Manager

  - Development and management of the new Amora visual identity on 6 categories- Organization of workshops to define the innovation plan- Development of concepts and designs for the innovation plan

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  Free Lance

  Mar 2018 - now

  Independant branding consulting for start ups

  Development of new brands identities, communication platforms, visual identities for start ups : Restaurant, FMCG, B2B...

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  Brainvalue

  May 2018 - now

  Senior Research Executive - Beauty and Luxury Industry

  Qualitative Research & Strategic Planning