Storm Chetty (MBA)

Experience

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  Altron Digital Business

  Jan 2019 - Apr 2021

  As a Marketing Coordinator at Altron Managed Solutions, I produced marketing collateral such as brochures, web content, and presentations using Adobe Photoshop, InDesign, and Illustrator. I also managed the company's social media accounts, tracked performance, and provided recommendations to improve engagement.In addition, I planned and executed internal and external events, managing budgets and logistics, and ensuring that the events were successful. I was responsible for budget tracking and supplier relationship management, which required excellent organizational and communication skills.As part of my role, I assisted in creating the marketing strategy, conducted marketing research, and created company presentations while adhering to the company's corporate CI. I generated qualified lead lists for the sales team and ensured consistent corporate communication, both internally and externally.I also developed and planned content for external publications such as ITWeb, Brainstorm magazine, and Engineering IT. Through my efforts, Altron Managed Solutions' LinkedIn following grew from 35,000 to 60,000 in two years, increasing brand awareness.Overall, my experience as a Marketing Coordinator at Altron Managed Solutions equipped me with diverse skills, including content creation, social media management, event planning, budgeting, supplier relationship management, marketing strategy, lead generation, and external communication. I am confident that these skills will be valuable in my future marketing endeavors. Show less As a Marketing Intern at Altron BMS, I was responsible for managing the company's social media accounts and analyzing their monthly performance on platforms such as LinkedIn, Facebook, Instagram, and YouTube. I worked closely with my team to create compelling content and develop effective social media strategies to improve our online presence and engagement.Additionally, I had the opportunity to assist in planning and implementing internal and external events, where I was able to showcase my creativity and organizational skills. I contributed to the event design, coordinated logistics, and ensured that all attendees had a memorable and enjoyable experience.I also played a vital role in maintaining the company's visual identity and adhering to our corporate brand guidelines. I reviewed and edited communication materials for Altron BMS and its branches to ensure consistency in design, messaging, and tone across all channels.In addition to these responsibilities, I worked closely with outside vendors and agencies to coordinate various marketing initiatives. I established clear expectations and standards for their work and ensured that their outputs aligned with our brand guidelines and marketing objectives.Lastly, I kept a keen eye on marketing trends and monitored our competitors to identify potential opportunities and refine our strategies. This allowed us to stay ahead of the curve and better position Altron BMS in the market.Overall, my experience as a Marketing Intern at Altron BMS allowed me to develop a broad range of skills in social media management, event planning, brand management, vendor coordination, and market analysis. I am certain that the knowledge and experience acquired in this position will make a valuable contribution to my future in the field of marketing. Show less

  • Marketing Coordinator

    Jan 2020 - Apr 2021

  • Marketing Intern

    Jan 2019 - Dec 2019
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  MyMobileZA

  Apr 2021 - Apr 2022

  Marketing and Channel Manager

  As the Marketing and Channel Manager at MyMobileZA, I was responsible for creating and implementing the company's marketing strategy, resulting in the launch of four websites - MyMobile.online, MyGamingZA, MySmarthome, and MyMobileZA. I also oversaw the creation of social media pages for each vertical and created compelling content for all online channels, including websites, social media pages, brochures, and presentations.I managed various online sales platforms, including Takealot, Loot, Avo, Vendoshop, Jacaranda FM Mall, Jumia, and One Day Only, and onboarded new suppliers such as Skyworth/Sinotec, Garmin, Lenovo, Apex Interactive, and Tarsus. Additionally, I led a team of online developers and ensured that our branding and messaging were consistent across all channels.By conducting market research such as competitive analysis, consumer surveys, and interview panels, I was able to effectively gain new customers and retain our existing database. I also implemented and maintained a CRM system and tracked our marketing budget to ensure that we achieved a positive ROI.Through my efforts, I increased MyMobileZA's LinkedIn following from 200 to 2000+ in less than a year and consistently met sales targets on our online channels every month. My diverse skill set, including content creation, online sales management, supplier relationship management, and market research, make me a valuable asset to any marketing team. Show less

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  IStore South Africa

  Apr 2022 - now

  As Marketing Coordinator at iStore, I am responsible for managing aspects of digital media campaigns across multiple platforms, including DV360, Google, Facebook, and third-party platforms. My role involves planning, implementing, and tracking these campaigns to ensure that they meet the objectives of the business.This role involves successfully implementing quarterly BDF plans and submitting them to Apple on time. Additionally, I ensure 100% execution of marketing activities in support of BDF plans and prepare and submit monthly marketing reports for all BDF events arranged before the submission.As part of my duties, I coordinate both internal and external creative briefs related to paid digital marketing activities. This includes developing briefing documents that outline budgets, target markets, objectives, and campaign timelines. I proactively plan and realign digital marketing collateral as required to ensure that messaging and creative rollouts align with Apple guidelines. I also support with Apple approvals related to BDF media rollout.In addition, I manage and coordinate weekly newsletter sends and digital communications, including campaigns. I ensure invoices are received from suppliers for matching POs within the timeframe for payment.As part of my overall coordination of iStore Marketing budget files with the iStore Digital Manager and iStore Marketing Manager, I ensure that the marketing recon is kept up to date weekly, and any concerns are flagged immediately. I also ensure that diversity is considered in content for influencers/ambassadors. I provide necessary support for (ATL) media bookings and ensure that ATL support is provided. Finally, I manage full workflow and brief deadline management, ensuring everything runs smoothly.Overall, I have a strong track record of coordinating and executing marketing plans and activities, with a focus on meeting deadlines, staying within budget, and ensuring high-quality outputs. Show less

  • Paid Media and Organic Coordinator

    Jul 2023 - now

  • Marketing Coordinator

    Apr 2022 - Jul 2023