
Dragos Andrei Balanescu
Admin/ Manager/ Webmaster

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About me
Digital Marketing Specialist / Business Analyst / Digital Content Manager / Content Strategist
Education

Academia de Studii Economice din București
2010 - 2013Economics
Academia de Studii Economice din București
2013 - 2015Master's degree Master Business Communications
Experience

Www.demjay.net
Oct 2008 - Oct 2012Admin/ Manager/ Webmaster
Google AdWords
Nov 2012 - Nov 2015Agent
Www.campaniadepromovare.com
Feb 2013 - Feb 2014Admin/ Manager/ WebmasterInternet Marketing & Online Advertising

Allegro Group Romania
Sept 2013 - Jan 2015Costumer SuportMercador.ro / OLX.roHelping the customers with different website issues, checking the goods posted by the user for selling to be valid and maintain them in the backend. Taking care on the website ads to be according to the guidelines

Admin/ Manager/ Webmaster
Oct 2013 - Mar 2020Https://www.rec24.roRomanian Electronic Community - Electronic Music WebsiteThis website it’s a project started by me 4 years ago, where I’m maintain it, SEO optimizing and design it and also, now I’m leading over a small volunteer team in the free time,. This online project is created for the young Romanian artists, which are really curious and they enjoy the electronic music. Also we are promoting events and a lot of music. Beside of that, I am creating promo after movies and teaser.

Hewlett Packard Enterprise
Jan 2014 - Nov 2017UX Designer, Portal Admin, Data Analyst, PublisherAs EMEA Content Lead I had the priority to take care on the regional pages and content published by me and the local publishers. Maintaining and updating the content was a part of this role. Using the Liferay backend and frontend, the content and the pages were created and edited by using the tool, (html and css also) and permitted to be visible for different kind of users, depending on their program code, those been taken from the database.WW Publisher – being able to have access and control over all HPE Partner Portal pages, content and documents added by publishers from all over the world. Also here, I had the responsibility to engage with TechDirect tool, for taking different complex publishing requests.WW UI / UX Designer – Having already all the Liferay publishing and UX guidelines knowledges, I was able to help and create from scratch different mock-ups in Axure for future releases and projects and after the implementation and new updated, I had to check and test to see if everything’s according and if not, to make the required changes. Because sometimes some of the changes required the developers work, all I had to do was to submit tickets with the issue using ALM - Application Lifecycle Management. Also sometimes this was not necessary so I was able to make the changes by myself. Beside of this, I was a big part of different processes like the E2E Partner Registration process or the onboarding process.I had also other tasks such as being part of the audit process or training new users and employees.Changing my team this year (2017) for something new, so the new job was to edit pages, publish and maintain www.hpe.com (Hewlett Packard Enterprise official website), from minor edits to creating pages from scratch, using tools and code. As I did in the past, new requests comes via CenterPoint ticketing platform and from there, the work was done in the backend, in this case Adobe Experience Manager platform. Show less

Netcentric, A Cognizant Digital Business
Nov 2017 - nowDigital Marketing SpecialistDigital Content Specialist, with huge background in CMS (AEM) and content configuration, focused on multi-site management, testing, website migration with redesign or maintenance, including digital operations and support. Working with site owners across all geographies to ensure successful placement of localised content.Owning the CMS workflow process, ensuring solid and efficient workflows are in place and maintained for all publishing activities, according with the project guidelines.Providing 1st and 2nd level support and feedback for groups of users and rollout managers (analysing technical or content issues, defect reporting to project and best practices)Establishing and maintaining scalable processes that ensure best practices in content managementMaintaining and updating wiki with knowledge pertaining to our area of expertise (processes, methodologies, training materials, tools, updates etc)Supporting standards & enablementsAssuring customer satisfactionBAT - 20.10.23 - present* Migration of BAT.com to AEM* Migration and re-branding of Vuse, VELO, myglo and several other micro-sites across all countries.Volvo - 20.02.23 - 24.07.23* Migration of Volvotrucks, Mactrucks and PartAssist to AEM FranklinHenkel - M:ID -26.04.22- 19 .06.22* Migration with redesign of men-id.comHenkel - ABC - 04.06.22 - 31.03.23* Migration with redesign of ww.authenticbeautyconcept.pl/UBS Atrium - 16.08.21 - present* Support and content development on KEY4 (Wordpress)Virgin Atlantic - 18.10.21 - 25.02.22 * Newsletter developmentAbbott - 4.05.21 - 16.09.21* QA and SupportHenkel Schwarzkopf - 1.02.2021 - 26.02.21* QA and Support Astra Zeneca - Component Library - 9.11.20 - 26.02.21Henkel Adhesives 9.11.20 - 26.02.21* Lvl 1 Operations and SupportKawasaki.eu - 1 sept 2019 - 1 nov 2020* Migration to AEMHenkel OneWeb 1.02.2019 - 1 sept 2019* QA and lvl 1 supportSiemens 01.05.2018 - 01.04.2019* Content management/supportDaimler - 01.11.2017 - 01.05.2018 Show less
Licenses & Certifications

Adobe Experience Manager - Business Practitioner
Adobe
Languages
- enEnglish
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