Alison Bezzina

Experience

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  We Are What We Share

  Jan 1995 - now

  Online Content, Digital & Social Media Marketing - Freelance

  ONLINE MARKETING & SOCIAL MEDIA MANAGEMENTWith social media such as Facebook and Twitter having taken the business world by storm, today, having a strong social media presence is essential for any business. But who has the time to worry about updating and growing their business’ social media accounts? The good news is that you don’t have to because we manage your social media accounts in order to build more awareness about your business, increase engagement with your potential clients, and ultimately bring in more business. We make sure to stay up to date with the latest trends and terms in order to give our clients the best return on investment possible. SERVICES INCLUDE– Provision of web content & website updating– Curating of posts for web or Facebook use– SEO consultation and implementation– Google Pay Per Click Campaigns – Display Advertising– Social Media Management (Updating, boosting, campaigns, reporting)– Email Marketing ServicesCONTENT & COPYWRITINGYour company’s online presence is totally dependent on good content and copywriting. Whether you’re managing a website or a social media account such as Facebook, your online presence is useless without a constant fresh source of good content that is relevant to your audience. And of course, not only is it time consuming and hard work to come up with new content all the time, it also requires a particular creative mindset to do so successfully. There are many ways to skin a cat but sometimes explaining what your business offers using different words every time, could be the hardest thing to do. Worry not, we offer this service, in fact, it’s kind of what we love doing most. SERVICES INCLUDE– Print or e-mail newsletters– Print adverts– Press releases– Promotional brochures / fliers– Radio / TV ad scripts– Translations (Maltese to English)– Web blogs – Text for SMS shots– Power point presentations– FAQs– User Guides– CVs & Covering letters– Web profiles– Catchy gift card one liners Show less

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  Simonds Farsons Cisk Malta

  Feb 2000 - Jun 2004

  Beverages Brand Executive

  Reporting to the Marketing Manager and General ManagerResponsible for the preparation of data and other information that is needed on particular market sizes, segments, trends and behavioural dynamicsPlan and execute advertising and public relations campaigns to promote the brand’s activities as well as sponsored eventsTo prepare and maintain annual sales forecast and marketing expenditure budgets for various local and international beverage brandsContribute to the organization of national events such as the beer festival Show less

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  Broadcasting Authority of Malta

  Jan 2001 - Jan 2005

  Member of the Programme Awards Committee

  Identifying exceptional quality programs for the BA's yearly awards.

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  University of Malta

  Feb 2002 - Nov 2020

  Visiting Lecturer - Centre for Labour Studies

  Delivering two study units to undergraduate students in Gender and The Media. The credits are required for a qualification in Diploma in Social Studies (Gender and Development). The study-units introduce the student to issues of representation and portrayal of gender stereotypes in the media in Malta and in Europe; as well as to the legislation surrounding equal opportunities issues in the media. They introduce the concept of 'gender' as a theoretical construct and the application of that construct to an exploration of the media. Show less

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  Vodafone Malta

  Jun 2004 - Mar 2008

  Brand Manager

  Locally reporting to the Head of Consumer and globally to the Head of BrandDirectly responsible for the brand’s preference, consideration and awareness levels nationwideResponsible for achieving frequent, timely and positive media coverage across all available media within a specific campaign and marketing budgetTo evaluate customer research, market conditions and competitor data and implement marketing plan alterations as neededTo prepare all copy required for marketing material, online promotions, sms and mms shotsTo liaise directly with the advertising agencies in order to manage all aspects of print and audio visual production receipt and distribution Show less

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  Melita Plc

  Apr 2008 - Sept 2013

  Responsible for the marketing program of the mobile divisionManaging the marketing and promotion of the mobile services including the creation of all print and online marketing materialsPublic relations and media liaison for all the productsResponsible for growing the revenue base via marketing initiatives in the mobile business via ATL and BTL campaigns, PR , sponsorships and eventsBrand management to achieve critical mass and brand recognition and loyalty within the first year of operation Show less

  • Brand & Communications Manager

    Jun 2010 - Sept 2013

  • Mobile Marketing Manager

    Apr 2008 - Sept 2010
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  Times of Malta

  Mar 2009 - Dec 2014

  Resident Blogger /

  Resident blogger writing about local and foreign current affairs and politics, always trying to give pieces a twist that readers remember even if they don't agree with the opinion being argued.

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  Giovanni Curmi Higher Secondary

  Feb 2013 - Feb 2013

  Main Speaker - The Importance of Branding & Comms within an Organisation

  Lecture delivered to over 100 post secondary students on the importance of Brand and Communications within organisations. Topics of discussion : Market Research, Branding, Positioning, Mass and Social Media Use

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  Business Leaders Malta

  May 2013 - May 2013

  Key Speaker during BLM Insights workshop - To Blog or Not To Blog.

  Participants from all over the business world in Malta were given invaluable insight on the importance of blogging for business purposes. The interactive session provided participants with hands-on blogging techniques ranging from SEO values, writing styles and how to avoid the main pitfalls of social media. The workshop concentrated on kick-starting blogging activity for businesses, improve return on investment and better manage business social media strategy.BLM Insights is a concept by Business Leaders (Malta), the network established by team-building firm Jugs Malta, recruiting specialist Konnekt and training company Mdina Partnership. Show less

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  Inspire Foundation (Malta)

  Sept 2013 - Nov 2018

  PR & Marketing Manager

  Responsible for setting and guiding the strategy for all communications - digital and traditional - public relations messages and collateral, to consistently articulate Inspire's nonprofit's mission. Ensuring that Inspire is viewed as the primary source, disseminator, and conduit of information and services within this diverse network and constituent base. Inspire is a non-profit organisation that leads the way in providing therapeutic, education and leisure services to persons with disabilities in Malta and Gozo. We are committed to shift the model of support for persons with a disability from a paternalistic one to a human rights approach, in line with the UN Convention on rights of persons with a disability, which requires equal opportunities for all. We contribute to provide equal access of services to persons with disabilities and alleviate the pressure on public social services where possible, empowering individuals to reach their fullest potential. Show less

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  The Malta Independent

  Mar 2014 - Dec 2016

  Columnist

  Writing opinion pieces on the week's happenings, published on the print version of The Independent on Sunday and online.

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  Agenzija servizz.gov - Government of Malta

  Jan 2015 - Jan 2016

  Member on the Guardianship Board

  The Guardianship Board is responsible for reviewing and accessing information confirmed on oath that a person with disability or mental disorder requires guardianship. Following an assessment the Guardianship Board may choose to appoint an appropriate guardian and follows up on guardianships granted.

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  Agenzija servizz.gov - Government of Malta

  Nov 2020 - now

  Commissioner for Animal Welfare