Vaishnavi Davande

Experience

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  Mediapasta Digital Marketing Agency

  Oct 2021 - Jan 2022

  Digital Marketing Specialist

  As a Digital Marketing Specialist, I leveraged my digital marketing knowledge to execute real-world strategies and campaigns. My core responsibilities encompassed overseeing social media accounts, including crafting engaging posts and responding to customers. Additionally, I actively managed Pay-Per-Click campaigns across Google Ads and Youtube Ads, monitoring performance metrics and optimizing to lower cost-per-click and increase conversions. On the SEO front, I conducted keyword research, optimized on-page elements through technical and content audits, secured backlinks, and boosted organic rankings and traffic for company and client websites. This hands-on experience allowed me to integrate digital channels and achieve marketing KPIs through owned, paid and earned strategies. Show less

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  Ozias Media Pvt. Ltd.

  Mar 2022 - now

  SEO Outreach Strategist

  SEO Outreach Strategist with 1+ years experience. Skilled at link building campaigns to increase rankings. Responsibilities include:Finding high quality sites for outreach via Ahrefs/SemrushCreating personalized emails to publishers/bloggersTailoring link strategies to client goalsTracking campaigns and reporting analyticsStaying updated on content marketing and link building best practicesLeveraging HARO, Quoted, and MackRack to secure earned media placements and backlinks from authority sites by responding to journalist queries with relevant insightsBuilding thought leadership and providing shareworthy industry information to top publishersAlso experienced with on-page optimization, keywords, competitor research. Eager to take on new challenges and help businesses gain organic visibility. Quickly learn new tools. Ready to leverage my skills to boost your SEO! Show less

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  WildShip Enterprises

  Oct 2022 - now

  SEO Outreach Strategist

  Product Content Editor and SEO Specialist with over 1 years of experience in content creation, optimization, and promotion. Core expertise includes :- Researching and utilizing target keywords to optimize blog articles and website content for search visibility- Structuring long-form blog posts and web copy using best practices for on-page SEO- Creating internal links within posts and across the website to improve engagement and site navigation- Building high-authority business profiles on industry directories, online citations, and review sites to acquire backlinks- Conducting blogger and media outreach to build relationships and secure earned backlinks from relevant websites with high domain authority- Editing and proofreading product descriptions, articles, and press releases to refine information architecture, formatting, and messaging- Ensuring content is well-optimized and reader-friendly before publishing- Analyzing traffic metrics and SEO performance to realign content and linking strategy as needed- Helping craft and structure news and press releases for maximum visibility and outreach. Show less