Renee Chua

Experience

• 

  3M

  Apr 2002 - now

  Lead in-market execution focused on generating demand and activating global marketing plans at an area level by deploying into regions and countries. Business Group Marketing Centre is newly created as part of the company transformation to elevate marketing. Responsible for in-area marketing specialisation, creating and supporting strategy and execution end to end: digital and integrated marketing, brand, communications, content marketing, insights, analytics, pricing, etc aligned to global plans. Show less Responsible to drive transformation of marketing in the digital world for all 3M’s business groups in both B2B and B2C industries. As change agents, we spearheaded digital strategies and activation focusing on Customer Experience, Customer Engagement to accelerate digital commerce (including e-commerce) initiatives across the customer journey. Built on the strong Consumer Business foundation to driving Big 3M Thinking, influencing and changing legacy mindsets in the Countries and Area Business leadership. Implementing the Lean-Agile Methodology to deliver world class End2End digital programs and delivering content that are engaging and relevant across the customer journey. Leveraging this process to build capability of the marketers – Learning through doing. Show less Provide Leadership and Business directions for the Consumer and Office business in Singapore. Responsibilities include overall business P&L management, driving new business development, leading marketing and new product launches, channel management and people development. Drive continuous business process improvement, built sustainable business growth and pipeline for future leaders. Built the consumer business to be profitable with enduring brands, balanced portfolio and established distribution channels. Show less

  • APAC Customer Experience Leader

    May 2021 - now

  • Asia Marketing Centre Leader

    Feb 2020 - Apr 2021

  • Asia Digital & e-commerce Leader

    Feb 2018 - Jan 2020

  • Corporate Marketing Leader, Asia

    Oct 2016 - Jan 2018

  • General Manager

    Feb 2010 - Oct 2016

  • Division Manager, Consumer Business

    Mar 2005 - Feb 2010

  • Assistant Marketing Manager, Home Care Division

    Apr 2002 - Feb 2005