
Alexander Hamilton
Bartender

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About me
Craft Beverage and Hospitality Leader, Driving Efficiency, Growth & Customer Experience
Education

University of Guelph
1998 - 2003Bachelor of Commerce (B.Com.) Hotel and Food Admin Honours
Brock University
-Cider & Perry Production: A Foundation

Niagara College
-Basic Wine MakingAdvanced Wine Making 1General Viticulture
Experience

Fairmont Jasper Park Lodge
Jan 1999 - Jan 2000BartenderBartender - Tent City & Le Pub in 2000Server - Beauvert Dining Room in 1999

Jamie Kennedy Wine Bar & Jamie Kennedy at the Gardiner Museum
Jan 2004 - Jan 2007Sommelier / Wine StewardServer at JK Wine Bar 2004Wine Steward at JK Wine Bar 2005 - 2006Sommelier Gardiner Museum 2007

Fiddlehead Winery
Jan 2005 - Jan 2005Cellar HandWorked in winery for Crush

Alex Hamilton Consult
Sept 2006 - Mar 2020Wine and Restaurant Industry ConsultantServices for Private Consumers, Wineries, Agencies, Restaurants and - Staff education & training- Sales contracting- Inventory management- Product sourcing and selection- Events- Menu strategy and costing- Celler strategy and evaluation

VINTAGE TRADE LTD
Sept 2006 - Jan 2014Key Account Manager, Agency Sommelier & Sales Representative
Lailey Vineyard Winery
Sept 2014 - Jul 2015Sommelier / Ambassador & Accounts Representative
Huff Estates Winery
Sept 2014 - Feb 2020Sales Manager and Business Development Manager
Jul 2015 - Feb 2020Toronto Area Sales & Business Development
Sept 2014 - Aug 2015

30.50 imports inc
Aug 2015 - Mar 2020Sales and Account Manager
Westcott Vineyards
Feb 2016 - Sept 2019Director of Sales GTA
Steel Town Cider
Mar 2016 - Mar 2020Cidermaker
Steel Town Cider
May 2022 - nowDirector of OperationsAs the Director of Operations at Steel Town Brewing and Cider Co., I lead the integration of production, taproom management, retail operations, and distribution, ensuring efficiency, quality, and an exceptional customer experience. With a passion for hospitality and a deep understanding of supply chain logistics, compliance, and business growth, I oversee all aspects of operations to drive profitability and brand expansion.Key Responsibilities:- Optimize taproom and retail store operations, enhancing guest experiences and maximizing revenue.- Manage financial performance, budgeting, cost controls to drive efficiency & profitability.- Implement quality control measures to maintain the highest standards in products.- Lead cross-functional teams, fostering a culture of collaboration and innovation.- Navigate regulatory requirements to ensure compliance with licensing, safety, & alcohol laws.- Develop & execute strategic growth initiatives, expanding market reach & sales channels.- Oversee daily production, inventory management, & distribution to ensure seamless supply clientsKey Achievements:✔ Expanded distribution channels, securing new partnerships with liquor retailers & increasing sales✔ Launched seasonal product lines, driving a [15-35]% increase in revenue during peak months.✔ Led the implementation of sustainable practices, reducing waste and operational costs.✔ Enhanced taproom and retail store sales through innovative customer engagement strategies and loyalty programs.✔ Spearheaded a major facility expansion, increasing production capacity and improving efficiency.✔ Developed and mentored a high-performing operations team, improving productivity and workplace culture.With a strategic mindset and a hands-on approach, I am committed to elevating Steel Town Brewing and Cider Co. as a leader in the craft beverage industry. Let’s connect to discuss industry trends, collaboration opportunities, and best practices in brewery and cidery operations! Show less
Licenses & Certifications

Certified Sommelier
CAPS
Languages
- enEnglish
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