Nathan Kells

Experience

• 

  Design Group

  Jan 2003 - Jan 2005

  Sales/Project Manager

  Envisioned, sold, planned and executed national and international events. Researched unique venues and cutting edge products for corporate events. Finalized budgets and profit/loss (P&L) statements for internal weekly audits. Conducted sales meetings and prepared proposals and contracts.

• 

  Miami Children's Museum

  Jan 2005 - Jan 2006

  Membership/Communications Coordinator

  Conducted competitive analysis of multiple organizations to determine niche markets and successfully target them. Liaised with Education and Marketing Departments’ efforts in creating member events/program planning. Results:Improved membership batch process and input rate by 18% in the first year Analyzed and tracked open and click-through rate. Increased click-through rate by 7%Decreased wait time for member card mailing by 7 days Strategy included: Designed and administered strategies for building and maintaining the membership program. Developed and implemented strategies to identify and solicit new visitor prospects.Re-designed eNews to include call-to-action incentives and incorporated member images to personalize content. Show less

• 

  Landis Strategy & Innovation

  Jan 2005 - Jan 2007

  Marketing Strategist/Consultant

  Worked in a “think tank” to propose marketing merchandising concepts for corporations and educational facilities.

• 

  Miami Science Museum

  Jan 2006 - Jan 2008

  Public Relations Specialist

  Created and implemented internal and external communication strategies for general Museum initiatives and blockbuster exhibits using key performance indicators to evaluate success or failure. Represented the organization to the public (B2C), government agencies (B2G), and other external sources (B2B) by attending committee meetings, Chamber of Commerce presentations and business networking events. Results:Launched $1.6 million advertising campaign for Titanic: The Artifact Exhibition, increasing visitorship by 43%Played key role in driving 14% increase in donations Identified market opportunity and positioned the Museum to specialize in exhibit creation and salesLaunched creative campaigns for The Science of Aliens exhibition, increasing website and microsite traffic by 26%Strategy included: Managed departmental budget to create and plan public relations events for exhibition launches. Conducted media tours and press conferences, created media kits and maintained media logs.Created advertising strategy and purchased ads in local and international media outlets. Show less

• 

  University of Minnesota Landscape Arboretum

  Jan 2008 - now

  Membership Manager

  Manage a 10-member cross-functional team responsible for maintaining brand guidelines, collateral material content and design, advertising and internal/external communications and membership sales. Hire and train employees providing them with appropriate leadership and support, producing a highly committed, top-performing team. Manage a business unit consisting of an average of 26,000 member households annually. Design promotional strategies, including direct mail, survey campaigns, incentive promotions and internet marketing used in the cultivation and conversion of non-members to members. Direct a website and social media team responsible for the analysis and resource management to maintain the highest level of open and click-through rates. Perform market research to ensure appropriate pricing and brand positioning to increase visitorship numbers while ensuring the highest level of customer relationship management. Results:Lead multi-level campaign to obtain $1.7 million dollar revenue goal - highest in Arboretum historyIncrease new member retention by 6% through improved communication channels Implement niche marketing campaigns to increase membership renewal rate by 9%Strategy included: Revitalized under-performing team and exceeded revenue goals by creating structured processes and improving cross-functional relationships and communication.Developed strategic plan including pricing increase and new promotional approaches.Improved branding and messaging and devised process and procedures training for internal employees.Played key role in launch of membership initiatives.Conducted comprehensive audit of communication and marketing materials that identified opportunities for stronger branding. Developed new brand strategy for all Arboretum business units.Established style guidelines, processes and procedures for communications and marketing collateral, ensuring a much more consistent and effective brand message. Show less

• 

  Cologne, MN

  Jun 2019 - now

  Cologne City Council