
Miriam Gonzalez Moedano
Quality Processes Administrator

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About me
Sales Operations Manager at Ascertia | Leading Data-Driven Excellence in Sales Operations
Education

TECNOLÓGICO DE MONTERREY
2004 - 2009Bachelor of Engineering - BE Industrial and Systems Engineering
Experience

Nissan Nami Pachuca
Jun 2009 - Jul 2010Quality Processes AdministratorMonitored and enhanced 15 key performance indicators established by Nissan Mexico for sales and service, ensuring optimal performance and customer satisfaction and retention.Developed and updated 10 standardised procedures, establishing clear guidelines and best practices to drive operational efficiency and consistency.Coordinated 13 monthly results meetings with staff, focusing on sales and service quality, continuous improvement, and implementing 5s methodology to nurture culture of organisation and efficiency.Implemented proactive service action plans to identify and mitigate potential risks, ensuring smooth and seamless customer experience while maintaining high service standards.Led successful preparation and execution of Integral Certification of Nissan Mexico, encompassing eight areas, including four that had never been evaluated before. Achieved impressive score of 92%, making Nami Pachuca first agency in Mexico to obtain this certification, thereby showcasing unwavering commitment to excellence and continuous improvement. عرض أقل

Comisión Federal de Electricidad
Jul 2010 - Jun 2015Lead of Innovation and Competitiveness OfficeTracked and improved 10+ quality indexes across energy business of Mexico's leading provider, covering sales, billing, and service. This comprehensive approach ensured continuous improvement and maintenance of high-quality standards throughout organisation.Played key role in reducing non-compliances by 30% during internal and external audits, implementing effective measures and process improvements to enhance compliance and regulatory adherence to CFE's national indicators.Prepared and presented 20+ comprehensive KPI reports encompassing sales, billing, and customer service metrics, delivering valuable insights to staff and managers for informed decision-making.Coordinated weekly, monthly, biannual and annual meetings with Heads of Departments, fostering collaboration and aligning strategies to drive performance enhancement and achieve organisational objectives.Successfully implemented Sustainable Competitiveness Management Model and 5s program, integrating sustainable practices and promoting culture of efficiency and organisation across 150+ unionised and non-unionised personnel. عرض أقل

Hogares Unión Oficial.
Jun 2015 - Nov 2021Commercial Intelligence AnalystWorked for prominent real estate development company, operating in region two sales offices in two different cities. Utilising Salesforce, developed and delivered presentations to sales representatives and managers from both sales offices, highlighting key results, insightful forecasts, projections, and new market opportunities. Successfully communicated vital information to audiences of up to 40 people at each location, resulting in improved understanding and alignment across teams.Configured Salesforce Platform to meet Sales and Marketing departments needs, automating processes, building workflows, and customising page layouts and fields when necessary. Collaborated closely with Marketing department utilising Salesforce, providing valuable customer profiles and leads to drive targeted marketing campaigns and optimise customer engagement. Additionally, conducted in-depth competitor analysis, analysing 10+ key competitors to identify market trends, competitive advantages, and areas for differentiation. This resulted in 10% increase in market share and positioned Hogares Unión in top 3 in industry in the region.Utilised geolocation data analysis to pinpoint 50+ successful sales opportunities, empowering sales team to strategically target new leads and significantly expand market reach.Provided strategic advice and recommendations to sales managers and directors based on thorough intelligence findings, resulting in successful establishment of new sales office in third city and 20% increase in lead generation within one year.Provided administrative support to team of 3 sales managers and directors, streamlining operations, enhancing productivity, and contributing to 15% increase in efficiency and overall growth.Actively participated in weekly, monthly, quarterly, and annual meetings, capturing key decisions and presenting them to senior management for approval. This ensured seamless communication, alignment, and informed decision-making across organisation. عرض أقل

Ascertia
Oct 2023 - nowSales Operations ManagerResponsible for sales operational support and driving business operational excellence across the Commercial & Enterprise team, collaborating closely with Sales, Customer Success, Marketing, and Management teams to align day-to-day tasks and support key business activities.Drive process optimisation by developing, managing, and optimising Standard Operating Processes (SOPs) across departments, ensuring efficiency, transparency, and regular updates in SharePoint.Provide critical reporting and data analysis, including weekly and monthly checks of opportunities in Salesforce and Xero, ensuring accuracy in information, proper invoice creation, and supporting sales performance through KPIs, dashboards, and metrics.Facilitate seamless communication between teams, ensuring smooth hand-offs and collaboration, and driving operational improvements in sales, pre-sales, and post-sales processes.Develop Salesforce admin skills, configuring and customising workflows, automations, and custom fields to enhance team productivity, and managing the operational integration of third-party systems (Salesforce, Xero, HubSpot).Proactively monitor the sales pipeline and forecasting, ensuring accuracy in projections and reporting to leadership.Assist in the creation and monitoring of renewals, ensuring they are accurately set up in Salesforce and completed within the required timeframe.Play a key role in driving sales revenue growth through effective lead management and post-sales support, supporting the Sales Director with auto-lead assignments, monitoring inbound leads, and ensuring CRM compliance.Implement process improvements that contribute to increased sales team productivity and customer satisfaction, while enhancing business reporting accuracy by refining dashboard metrics for better performance tracking. عرض أقل
Licenses & Certifications

Salesforce Certified Associate
SalesforceMay 2023
Salesforce Certified Administrator
SalesforceJun 2023- View certificate

HubSpot Reporting
HubSpot AcademySept 2023 
Salesforce Certified Sales Cloud Consultant
SalesforceDec 2024
Languages
- enEnglish
- spSpanish
- itItalian
- frFrench
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