Marc Saltzman

Experience

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  Florida Atlantic University Library

  Dec 2006 - May 2008

  Communication Intern

  Helped with office duties including external communications. Filmed events that were later edited for an Electronic Press Kit (EPK). Archived footage and assisted with classical music collection owned by Florida Atlantic University. Worked with social media presence online and made events more accessible through SEO and SAS.

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  Florida Atlantic University

  Jan 2007 - May 2008

  Filmed KCO concerts and edited EPKs for the groupFilmed and edited practice footage for Florida Atlantic University football.

  • Videographer

    Dec 2006 - May 2008

  • Communications Intern

    Jan 2007 - Jan 2008
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  Self

  Aug 2007 - Jun 2009

  High School Football Recruiting Video Producer

  Filmed and edited game footage of Broward county football players during the 2007/2009 seasons.Posted and sent footage to www.scout.com, www; Optimized search capabilities for athletes on web.

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  RT America

  Nov 2009 - Feb 2011

  Media Editor, Social Media Strategist

  - Produced, edited, and posted videos to various websites, including YouTube and rt.com.- Managed online social media presence; posted on Facebook, Twitter, Tumblr and YouTube.- Demonstrate news judgment in editing and story selection consistent with RT America’s standards.- Edited and packaged content of all types including text, video, and photos.- Produced video content that aired on five news networks within RT family. - Worked with Dalet Digital Media System, a SQL database for high-speed network file transfers.- In charge of SEO and SEM optimization for the companies articles, videos and other online properties. - Gathered and analyzed data and traffic research affecting RT's online content.- Developed daily news stories for a political blog, featuring global topics. Show less

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  Bragstr (Lamps Plus)

  Feb 2011 - Feb 2013

  New Media Manager

  - Develop and manage Bragstr's digital communications strategy. - Oversee and manage official Bragstr social media channels; Twitter, Facebook, YouTube, Pinterest, Tumblr and others.- Utilize digital platforms to promote Bragstr's content and activities to the public and key audiences. - Produced and edited video packages for website.- Maintained Content Management System, and updated content on the website - Edited and packaged content of all types including text, video, and photos.- Monitored news feeds and other sources like social media to stay current with trends. Show less

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  Studio71, LP

  Jun 2013 - Jan 2016

  Director, Channel Management

  Helped build and manage relationships with brands such as The Tonight Show with Jimmy Fallon, Big Boy, Lip Sync Battles and MTV. Provided data analysis and insights to optimize content to build engaged, monetized communities. Directed a team of 6 people who were focused on working with major brands and partners developing their digital video presence.

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  Donut Media

  Jan 2016 - Sept 2016

  Head of Audience Growth

  Implemented best practice audience growth methods for company’s digital properties and partners including Nissan, Ford and Snap-on Tools. Serve as the primary advocate for creators within the company, and work to develop their own digital channels. Create measurement plans to assist in driving audience growth and engagement: turning data into useful insights to make informed decisions. (Contract position)

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  Jukin Media

  Jan 2016 - Oct 2018

  Director Of Audience Development

  Responsible for operations and growth of programming brands including FailArmy. Managed a team of editors, producers and coordinators. Used content programming and platform development best practices to achieve results. Worked cross-functionally with all levels of management, presenting reports on internal and external goals.

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  Saltzman Agency

  Mar 2018 - Jan 2021

  Founder

  The Saltzman Agency is focused on two things: Protecting content owner's digital rights and helping brands grow their social media presence. Marc developed and managed relationships with a significant client base. Negotiated and drafted contracts with business partners, clients, and vendors. Analyzed and communicated key metrics to clients with clear reporting. Led paid media, audience development and social strategy with clients. Provided leadership and management necessary to ensure the company had proper operational. Top clients include: - Sinclair Broadcast Group- Telesign - Pathways LA Show less

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  Crispy Chicken Digital

  Mar 2018 - Nov 2019

  Co-Founder and COO

  Identified, developed and managed relationships with a significant client base. Negotiated and drafted contracts with business partners, clients, and vendors. Analyzed and communicated key metrics to clients with clear reporting. Led paid media, audience development and social strategy with clients. Provided leadership and management necessary to ensure the company had proper operational controls. Crispy Chicken is a full service social media agency providing digital consulting, audience development, content creation/ideation, analytical insights and production. Clients range from start-ups to massive entertainment properties. Show less

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  Underscore Talent

  Jan 2021 - Jun 2024

  Head of Content Services, Partner

  Directed a team responsible for producing quality content and distributing it across social media and emerging platforms such as Meta, YouTube, HBOMAX, TikTok Snap and Roku. Cultivated relationships with brands and creators like America’s Funniest (AFV) and Sinclair Broadcasting (SBG).Identified, hired and trained team members to improve department’s holistic social media strategies and production effortsOversaw business operations and negotiations with internal and external partners Managed multiple projects simultaneously, including key marketing campaigns to support revenue driving products for our client’s businesses. Established policies, procedures and operations for the team including video production, edit standards, FTP guidelines and more.Gathered data and insights to identify opportunities for internal and external performance optimization Show less