Elin B.

Experience

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  Penguin Random House UK

  Jul 2012 - Feb 2016

  International Sales Assistant (Northern Europe & Greece)

  - Establish and maintain relationships with Northern European publishers looking to translate US and UK titles- Negotiate reprint deals for 3K-100K copies in a time- Coordinate production schedules- Research and pitch innovative content formats, including toys, digital platforms, and novelty books- Research trending subjects in Europe for upcoming titles

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  We Are Social

  Jun 2016 - Jan 2018

  Senior Writer for Netflix (UK and Nordics)

  Creative lead for the social launch for Netflix Nordic, concepting quarterly large campaigns as well as creating always-on content throughout the year. Creatively direct shoots with actors, influencers, and artists as well as daily community management across the UK and Nordic accounts. Pitch and implement the first-ever piece of social content on the streaming platform.

• 

  Google

  Jan 2018 - Apr 2019

  Creative Writer for the Google Assistant (UK and Sweden)

  Create original content for Google Assistant launch in Sweden and the UK, and manage the transcreation of content from over 10 languages to ensure it resonates across regions. Collaborate with marketing and PR teams, and lead meetings, workshops, and training sessions.

• 

  Voxly Digital

  Jun 2019 - Aug 2019

  Senior UX Designer

  Create conversational experiences for Alexa and the Google Assistant for clients such as Public Health England, Unilever, and Aston Villa Football Club. Create user experiences based on focus groups for fragrance brand AXE.

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  Mother Tongue

  Sept 2019 - Jan 2025

  Swedish Translator

  Transcreate FMCG social and advertising content for the Swedish market, including cars, gaming, health and beauty, tech, and dating.

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  Audible, Inc.

  Oct 2019 - Oct 2020

  Editor (UK and Sweden)

  Lead Audible's editorial and social strategy to establish a strong presence in the Swedish market, while overseeing the production and scripting of Audible Original Podcasts. Write Swedish copy for web, mobile, and tablet, and drive online, social, and email campaigns in close collaboration with design and international teams.

• 

  Digital Influx

  Oct 2020 - Jan 2021

  Creative Director

  Set the Creative Direction for the world’s first EdTech company teaching UX skills to young children. Creating campaign ideas and identifying and implementing user journeys for the company’s website and educational games.

• 

  R/GA

  Jan 2021 - Jun 2021

  Senior Copywriter

  Create social content and write copy for Uber and Uber Eats in the UK. Lead the creative work on a social-led campaign announcing Uber Green’s arrival to the UK. Create and pitch a concept for increased safety for female drivers and passengers.

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  Social Chain

  Jun 2021 - May 2022

  Senior Creative

  Create Prime Video's first ever original series on TikTok, which won several awards and was nominated for Campaign Awards and The Webby Awards. Lead the creative work on Prime Video, KFC, Pretty Little Thing, and Beats by Dre. Pitched campaign ideas to KFC which led to them tripling the budget for the year.

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  Born Social

  May 2022 - Mar 2024

  Creative Director

  Creative direction for Uber, Guinness, Mars, and Ciroc, as well as managing the creative team. Present and implement ideas for key campaigns, including Uber’s first ever social- led global campaign for World Cup 2022.

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  Freelance

  Jun 2024 - now

  Freelance Creative

  Create impactful campaign concepts for brands such as Tesco, Audi, and Burberry. Develop tailored content and strategy for small business owners, including cafes, shops, consultants, and coaches, helping them build brand presence and engage their target audiences effectively.