Rubab Thawerani

Experience

• 

  Novartis

  May 2012 - Sept 2012

  Project Coordinator Pain Management Portfolio

  - Project Coordinator reported to Group Product Manager & Senior Product Manager at Novartis Pharma (Bone & Pain Department)-Worked on the pre-feasibility of two SKU's of Voltral suppositories 12.5 and 75mg.-Assisted Senior Product Manager in the coordination of successful execution of CMEs.-Assisted Senior Product Manager in planning, developing and on-time delivery of marketing communication strategies- Managed full launch campaign’s for Caflam new look- Delivered presentations in CME’s in different Institutes like (LNH, Abbasi Shaheed, Sindh Government Hospital Korangi 5, SESSI Landhi, JPMC & PNS Shifa) to create awareness to promote the use of Voltral Suppositories and ampoules in Post-operative pain & got indented SESSI Hospital & Indus Hospital Show less

• 

  Nabiqasim Group

  Oct 2012 - Jan 2013

  Project Coordinator Specialty Portfolio

  * Project Coordinator reported to Senior Product Manager on Pentaglobin project* Created awareness of the products ( Megafer, WinRho, Biseko, Hepatect, Pentaglobin & Cytotect) by taking active part in the discussions done with the doctors * Launched Vancomycin with the name of Vanbact in field to more than 1,200 customers

• 

  Novartis

  Jul 2013 - Nov 2015

  Management Trainee Mature Brands Portfolio

  * Marketing Trainee reported directly to Business Unit Head, leading team of 60 sales force* Grew revenue of 1.3 Billion by designing Innovative & Creative Campaigns * Controlled marketing expenditure within agreed budgets and recommended Promotional Strategies like Beat Cholesterol with Lescol & ECG Workshops on Mepressor which increased the Market share from 1-2%* Developed Innovative campaign on Zatofen "Breathe Easy Campaign" which boosted sales by 10% * Worked on Business Plan proposal of Line Extension of Mepresor 50 mg and 25mg Show less

• 

  Getz Pharma

  Nov 2015 - Aug 2016

  Assistant Product Manager Respiratory Portfolio

  - Assistant Product Manager reported directly to Business Unit Head, leading team of 150 sales associates.- Grew revenue by ~1.3 Billion Inhaler Portfolio and anti-allergics, with 22% Growth over last year- Launched Saltra Inhalers in LABA market worth ~50 Mio.- Field visits on regular basis to Champion and Challenging bricks to identify opportunities and gaps and to ensure implementation of strategies by FF.- Planned and executed National and International Conferences like Local CME in Murree on "Myths and Facts about Asthma" and IFID "International Forum on Infectious Diseases" in Dubai in which more than 200 doctors participated.- Participated in Chest Con organized by Services Hospital in PC Lahore in April. My stall design and strategic alliance with Chest Con Society was appreciated by not only Chest Society but also by Management.- Organized Breathe Easy Camps for free medical check up for Asthmatic patients.- Arranged seminars and developed marketing collateral for Public Awareness on account of World Asthma Day on 3rd May.- Arranged logistics for sponsorship of Doctors in International Conferences like ATS (American Thoracic Society in San Francisco), ACCP (American College of Chest Physician in Shinghai China) & ERS (European Respiratory Society in U.K. London). Show less

• 

  Novartis Oncology

  Sept 2016 - May 2018

  Product Manager Oncology, Hematology & Biosimilars Portfolio

  - Product Manager reported directly to Business Unit Head, leading team of 7 sales associates, with 2 associates reporting functionally- Grew revenue ~ 350 mio by launching Oxaliplatin 150mg, Geperprostin 50mg & also by increasing volume of existing portfolio- Planned and executed Virtual Conferences participation of leading KOLs in ASCO (American Society of Clinical Oncology, held at USA) & ESMO (European Society of Medical Oncology, held at Europe) and saved cost of ~05 Mio- Planned and executed PSCO (Pakistan Society of Clinical Oncology Conference) held at Faisalabad, engaged ~400 customers nationwide - Earned Novartis V&B Award on Quality in 2017 to demonstrate high Quality behaviour by developing and executing back to back 3 awareness sessions on Breast Cancer, Prostate Cancer & Lung Cancer by engaging leading renowned KOLs from AKUH for internal stake holders.- Earned Best Product Manager Award in Annual Sales Conference 2018 for developing best fit strategies as per the portfolio and competition in the market. Show less

• 

  Al Habib Pharmaceuticals

  Jan 2019 - Jun 2019

  Senior Product Manager and Regional Manager South Oncology Portfolio

  Worked as Senior Product Manager & Regional Manager South Oncology from Jan-June2019, reported directly to CEO, managed team of 2 Product Managers & 20 sales associates. Managed portfolio of approx. 200 mio PKR that includes brands Oxaliplatin, Paclitaxel, Docetaxel, Zoledronic Acid, Fludarabine, Azafrine & Scimax.- Grew revenue of ~30 Mn PKR/Month with 20% GOLY, within 5 months tenure after a 5 years sales decline by revamping product marketing strategies and customer relationship management- Out-weighed competition from S.I.U.T & PNS Shifa hospital tender and secured 9.0 MioPKR and 2.0 Mio PKR business respectively- Successfully indented Fludarabine in KIRAN Hospital & Civil Hospital Formulary, Scimax in Indus Hospital Formulary and achieved order worth ~01 Mn PKR.- Started AHA Academy for the training and development of Field Force and saved cost of~1.0 Mn PKR- Generated revenue of 150 Mio by increasing customer base through conversion &retention strategy and after sales services Show less

• 

  Kaizen Pharmaceuticals (Pvt.) Ltd.

  Jun 2019 - Apr 2020

  - Due to remarkable performance and record breaking sales of 1 Crore PKR in 3rd month of launch of Revosirox in Thalassaemia Division, assigned with another challenging portfolio Transplant since October 2019-present, reporting directly to CEO, leading team of 2 Sales Managers, 15 sales associates & 2 Product Managers. Managing topline & bottom line of all the brands within the portfolio of ~105 Mn PKR which are Revograf, Unigraf & Revosirox - Monitored budgets and financial resource allocations to projects and ensure profitable business -Developed innovative PDAs using Neuromarketing concept in close coordination with creative Advertising and Media planning BTL agencies -Grew Transplant Division by 100% in terms of revenue since October 2019, by suggesting competitive market penetration strategies to drive business in terms of new patient induction from leading KOLs -Provided strategies for inclusion of Revograf & Unigraf in PKLI Hospital, Lahore and secured business ~1.0 Mn PKR- Identified needs of the customer and planned clinical trial on Revograf & Unigraf in collaboration with Children Cancer Hospital by adopting customized account based strategy and engaged leading KOL Dr. Saqib Ansari as Principal Investigator and converted into commercial business of ~05 Mn PKR-Lead the Initiative of Clinical Trials in renowned Institutes like DUHS, GAMBAT, Quaid-e-Azam International Hospital Islamabad, Shaikh Zayed Hospital Lahore in Liver Transplant segment and attained market leader position in Liver Transplant after successful completion of trials- Developed team capacity by providing timely feedback and counseling to improve efficiency and effectiveness Show less - Senior Marketing Manager Thalassaemia Portfolio since June 2019-present, reporting directly to CEO, leading team of 2 Sales Managers, 10 sales associates & 2 Product Managers. Managing top line & bottom line of all the brands within the portfolio of ~85 Mn PKR which is Revosirox- Effectively coordinated with all the stakeholders (Finance, Regulatory, Business Development, Supply Chain, Medical, SFE, Procurement, Sales & Trade Teams) and designed concept for the launch Revosirox, worth ~85 Mn PKR and made entry of Kaizen Pharma into Thalassaemia segment for 1st time- Devised digital campaigns for the portfolio which contributed 20% boost in sales- Developed Facebook Awareness page for community awareness and engaged leading KOLs in this campaign- Arranged blood donation camps at leading Universities of Pakistan by engaging leading KOL Dr. Tazeen of PIMS Islamabad- Developed an in-house E-detailer for FF, in collaboration with cross functional IT team and saved cost of ~ 1.5 Mn PKR- Engaged one of the leading KOL Dr. Saqib Ansari (Consultant Hematologist, NIBD) in launch training of Revosirox to build field force capability - Provided strategies for inclusion of Revosirox in PIMS Hospital Bait-ul-Maal, Islamabad and secured business ~1.2 Mn PKR/ Month- Coordinated with Supply Chain and Finance to update about demand and supply gap regarding Deferasirox competition brands in market and did robust forecasting, budgeting and timely arrangements of stocks of Revosirox for any tender/ Institutional supply- Developed commercialization strategies in segment market by monitoring competition vigilantly & discovering new insights to hit the sales & profitability targets while managing GM & life cycle/ portfolio focus on maximizing existing portfolio worth ~450 Mn in 5 years- Developed team capacity by providing timely feedback and counseling to improve efficiency and effectiveness Show less

  • Marketing Manager Thalassaemia & Transplant Portfolio

    Oct 2019 - Apr 2020

  • Marketing Manager Thalassemia Portfolio

    Jun 2019 - Apr 2020
• 

  Hiranis Pharmaceutical

  Dec 2020 - Jan 2021

  Group Product Manager Gynaecology Portfolio

  -Worked as Group Product Manager Gynae Portfolio from Dec 2020-Jan 2021, reported to GM. Managed portfolio worth 300mio PKR- Make marketing strategies in segment market by discovering new insights while managing life cycle/ portfolio focus on seeking new business opportunities

• 

  Herbion

  Feb 2021 - now

  -Senior Business Development resource, leading a team of 02 associates. Managing Toll (Nutraceutical & Allopathic) & Extracts portfolio worth approx. 1 Billion PKR. Clientele include Getz, Abbott, R.B., Hinucon, SAMI & Genix.-Led new products launch readiness planning and coordinated the cross-functional Teams (Regulatory, IP legal, Supply chain, R&D & Medical) to ensure on-time execution and accelerate the priority assets into market of block-buster products - Utilized PERT tool for tracking of integrated launch activities ensuring key milestones and objectives are clearly established, communicated and tracked.- B2B client servicing with value driven and cost effective solutions in both Nutraceutical and Cosmeceuticals category. - Identification of in-licensing, CMO’s and Joint venture opportunities.- Drive complete 360o new product development cycle from idea generation until its commercialization, launch via collaboration with peers across the Organization and working closely with the executive Management team.- Provide research driven market insights on new evolving market trends along with local market analysis.-Export market development with devising of the sales and business development strategies for USA, Canada and Malaysia. Show less

  • Senior Manager Business Development International Marketing (Lead Toll, Extracts & Special Projects)

    Jan 2023 - now

  • Manager Business Development International Marketing (Section Head Toll, Extracts & Allopathic)

    Feb 2021 - Dec 2022