Fehraad De Nicker

2013 Prism Gold Award in Public Sector for 'I Play Fair - Say No! To Doping' PRISA for the PRISM Awards Mar 2013 Tin Can PR’s ‘I Play Fair – Say NO! to Doping’ Cape Argus Cycle Tour PR campaign for the SA Institute for Drug-Free Sport (SAIDS), won a gold PRISM in the public sector category at the awards ceremony held at the Hilton, in Sandton on Sunday.“We are very proud of this accolade which represents an awesome achievement,” says Tin Can PR head, Debby Reader. “The campaign created mass awareness and spread the messages of ethics, fair-play and anti-doping in sport,through harnessing… Show more Tin Can PR’s ‘I Play Fair – Say NO! to Doping’ Cape Argus Cycle Tour PR campaign for the SA Institute for Drug-Free Sport (SAIDS), won a gold PRISM in the public sector category at the awards ceremony held at the Hilton, in Sandton on Sunday.“We are very proud of this accolade which represents an awesome achievement,” says Tin Can PR head, Debby Reader. “The campaign created mass awareness and spread the messages of ethics, fair-play and anti-doping in sport,through harnessing participation of two formidable political opponents – Sport & Recreation Minister, Fikile Mbalula and Western Cape Premier Helen Zille, who cycled alongside celebrities and public figures in the I Play Fair branded team to promote sport free from the use of prohibited substances.”Reader says that the campaign received 90 media mentions including front-page coverage and prime time TV and radio exposure, and print and online coverage via a constant flow of newsworthy stories distributed to media throughout the campaign.The campaign has also received high praise in parliament, and commendations from the World Anti-Doping Agency (WADA) as a prime example of a highly effective anti-doping PR campaign. David Bellairs, head of the Cycle Tour trust, commented in an interview that the Cape Argus Cycle Tour had never received such extensive media exposure and was more successful from a media perspective than when they had Lance Armstrong ride the tour two years ago.CEO of SA Institute for Drug-Free Sport (SAIDS), Khalid Galant, said the proactive I Play Fair education and awareness campaign around drug-free sport has catapulted doping issues into the mainstream and has raised the awareness and profile around doping and drugs in sport.Tin Can PR is also responsible for the Institute’s on-going anti-doping education and awareness PR and stakeholder relations with Government, sporting bodies and anti-doping agencies around the world. Show less