Nathan J. Abler

Experience

• 

  KPR, Inc.

  Apr 1997 - Sept 2002

  Account Executive / Communications Manager

  Oversaw PR programs for business-to-business and business-to-consumer clients. Used an integrated approach to create balanced programs for clients to build their respective brands.Accomplishments:• Designed and implemented media relations strategy for positive public image and brand awareness• Oversaw product launch, resulting in more than 100 media wins • Delivered more than 500 media mentions in multiple publications for various clients, including 5 cover articles, through media relations programming • Day-to-day account management of multiple clients • Counseled executives on media training and communications practices • Proactively executed media outreach/pitching and campaigns • Oversaw and reported on traditional and social media outlets • Produced and distributed information kits to editors and writers for capturing larger mind share • Editorial calendar research • Developed media target lists • Copywriting and editing of news releases, marketing collateral and presentations and scripts Show less

• 

  DresnerAllenCaron

  Nov 2002 - Jul 2017

  Senior Account Associate

  Managed client public relations and communications functions, overseeing a 3-member PR team. Created and managed successful multi-year PR plans within assigned budgets. Planned and executed successful client events, tradeshows, investor conferences, conference calls and webcasts. Maintained positive agency image.Accomplishments:• Instrumental in client acquisition communications plans, including news releases, presentations, conference calls, webcasts and corporate communications• Performed account manager duties• Writing and editing of news releases, email pitches and collateral material to increase client visibility. • Project manager of logistics for investor conferences and tradeshows • Provide Board of Directors with quarterly financial performance report • Performed ongoing market research to capitalize on client needs, resulting in a 20% increase in targets • Leveraged strengths in cost-effective contract management and vendor negotiations, resulting in up to 40% savings in expenses • Provided counsel to executive management on strategic communications • Develop strategies for improving corporate image • Guided clients through FDA Clearance process• Implemented workforce procedures, increasing productivity by 30% • Managed outreach for conference calls, investor conferences, tradeshows and analyst tours Show less

• 

  NJA Consulting

  Jul 2017 - Jul 2021

  Senior Communications Consultant | Communications Manager | Public Relations Manager

  • News release creation, editing and dissemination • Proactive PR and media relations • Traditional and digital PR• Media research • Market research; maintain an understanding of market and industry trends • Media/marketing material creation for advertising, and traditional and online media • Investor conference coordination & research • Media outreach • Reporting of outreach results to clients; monitor analytics • Review of social media presence, including edit content to maintain corporate messaging for Facebook, Twitter and LinkedIn • Provide counsel to corporate executives on communications procedures • Act as quality control on news releases, social networking, corporate communications and promotional materials • Ability to read, analyze, and interpret general business periodicals, professional journals, and technical procedures • Social media content marketing to build awareness, understanding, and engagement. Show less

• 

  California Department of Transportation

  Jul 2021 - now

  Public Information Officer